Apple News
Unfold the Future: Everything we know about Apple’s first folding iPhone
Apple is poised to enter the foldable smartphone market with its first folding iPhone, widely rumored to be branded as the iPhone Ultra (or simply “iPhone Fold”). Expected to debut alongside the iPhone 18 Pro series in September 2026, the device marks a major milestone in Apple’s mobile strategy after years of development focused on solving the durability issues that plagued early market rivals.
Design: Passport Profile, Titanium Frame, and Liquidmetal Hinge
• Form Factor: The device adopts a book-style horizontal fold (opening like a book) rather than a vertical flip form factor. When closed, it features a wider “passport-style” profile—more similar to the original Google Pixel Fold than Samsung’s narrower Z Fold series.
• Dimensions: Rumored chassis measurements point to an ultrathin design: roughly 4.5–4.8 mm unfolded and 9.0–9.5 mm folded.
• Liquidmetal & Hinge Tech: Apple is widely reported to be using Liquidmetal (bulk metallic glass) for key internal hinge components. Unlike standard crystalline metals, this alloy has an amorphous, glass-like atomic structure that offers exceptional elasticity, high yield strength, and superior wear resistance. This design choice allows the hinge to withstand hundreds of thousands of folds without loosening or deforming, while working alongside 3D-printed titanium support plates and chemically treated ultra-thin glass (UTG) to minimize screen creasing.
• Biometrics & Hardware: Due to the ultra-slim profile when unfolded, Face ID hardware may be replaced by a Touch ID sensor integrated into the power button. Wireless charging and MagSafe compatibility are expected to remain, supported by a specialized back plate structure.
Display: Dual Screens Built for Multitasking
• Inner Display: A 7.7–7.8-inch flexible OLED panel with a roughly 4:3 aspect ratio, giving users an iPad mini-like workspace when unfolded.
• Outer Display: A 5.3–5.5-inch cover screen optimized for quick single-handed tasks when folded.
• Software Experience: The foldable runs a customized version of iOS with adaptive multitasking features designed for multi-window layouts and intermediate angle positions.
Performance and Hardware Specs
• Processor: Powered by Apple’s next-generation A20 chip (built on a 2nm process) and paired with Apple’s custom C-series cellular modem.
• Memory & Storage: Equipped with 12GB of RAM to handle heavy multitasking and Apple Intelligence on-device AI features.
• Battery: Features a split dual-battery design with a combined capacity of around 5,000–5,500 mAh—making it one of the largest battery systems ever put into an iPhone.
• Camera System: Expected to feature a premium multi-camera array engineered specifically for thin housings, utilizing advanced folded optics (periscope layout).
Pricing and Release Timeline
• Launch Window: Target release is September 2026 alongside the flagship iPhone 18 Pro lineup, though initial supply may be constrained.
• Price Point: Positioned as an ultra-premium flagship, pricing is expected to start between $2,000 and $2,500, placing it well above the Pro Max tier.
MacDailyNews Take: Those who want to get their foldable iPhones before Christmas: Order in the first minute of pre-orders!
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Apple to launch ‘Apple Upgrade’ device leasing program with Klarna on July 28th
Apple is set to roll out a major new device financing program called “Apple Upgrade,” partnering with Swedish fintech Klarna Group Plc, in a significant new option for Apple hardware customers.
The program, scheduled to launch on July 28th, will allow U.S. customers to lease most models of iPhones, Macs, iPads, and Apple Watches through Apple Stores and online. It requires only a simple credit check and is designed to address softening demand and higher device prices by offering more affordable monthly payments.
Bloomberg News reports that according to people familiar with the matter, Apple Upgrade marks one of the biggest changes to the company’s sales model in years. Lease terms will be 24 months for iPhones and Apple Watches, and 36 months for Macs and iPads. Customers will have flexibility at the end of the term: upgrade to a newer device early, pay off the balance to own it outright, keep making payments, or return the device.
The initiative builds on — and in many ways replaces — Apple’s existing iPhone Upgrade Program. By working with Klarna as the financial backer, Apple aims to spur sales without directly shouldering the full credit risk, while making premium devices more attainable as average selling prices continue to climb.
Notable details and limitations include:
• AppleCare+ is not included in the base lease (customers can add it separately).
• Certain newer models, such as the iPhone 16 series, may initially be excluded.
• Availability is currently limited to the U.S. market.
Consumer reactions have been mixed. Proponents see it as a convenient way to stay on the cutting edge of Apple’s ecosystem with lower upfront costs, while critics worry it could encourage perpetual leasing over ownership and increase long-term spending for users who frequently upgrade.
This move comes as Apple faces pressure to innovate its services and hardware sales amid a competitive landscape and macroeconomic challenges. The partnership with Klarna, known for its “buy now, pay later” services, could also expand into broader financing options in the future.
MacDailyNews Take: The program comes on the heels of recent price increases across iPad and Mac lines driven by component cost inflation, aiming to keep monthly friction low for consumers even as average selling prices rise. Shifting the financing backend to Klarna allows Apple to expand leasing across nearly its entire hardware portfolio without carrying credit risk on its own balance sheet.
The news has boosted AAPL shares into the green.
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U.S. lawmakers urge President Trump to strike back against EU tech regulation with trade probes
A group of 25 U.S. lawmakers has sent a letter to President Trump calling on his administration to confront the European Union’s digital regulations, which they describe as discriminatory policies aimed at American technology giants.
In the letter, obtained by Reuters, the Republican lawmakers – including key members of the House trade subcommittee – urged the president to consider launching Section 301 investigations under U.S. trade law. Such probes could pave the way for tariffs or other retaliatory measures against the EU if talks fail to resolve the issues.
The central target of the complaint is the EU’s Digital Markets Act (DMA), which designates major U.S. companies – including Amazon, Apple, Google, Meta, Microsoft, and Booking Holdings – as “gatekeepers” subject to strict behavioral rules. Lawmakers argue the rules unfairly burden American firms while sparing European and Chinese competitors.
Key concerns raised in the letter:
• Cloud services: The likely inclusion of Amazon Web Services and Microsoft’s cloud business under DMA oversight would impose “unprecedented regulatory burdens” not faced by European or Chinese rivals.
• Google fines: An expected European Commission fine against Google this week for alleged DMA violations ignores the company’s significant changes to its search services.
• Inconsistent enforcement: Apple, Meta, and Amazon have been labeled gatekeepers based on user numbers in Europe, while Chinese platforms like Temu and AliExpress have been excluded.
“We write to bring to your attention the many ways the EU continues to pursue anti-competitive acts, policies, and practices as a tool of economic extraction and regulatory coercion against American firms,” the letter states. It warns that EU access to the U.S. market “is not guaranteed” if the discriminatory practices continue.
The pressure on the issue predates Trump’s return to the White House. In October 2024, even before the election, Apple CEO Tim Cook personally called then-candidate Trump to voice concerns over EU fines and regulations affecting the company, including the Digital Markets Act and a major tax ruling. Trump later publicly referenced the call, signaling his willingness to push back against what he viewed as unfair European penalties on U.S. firms.
The European Commission has not yet responded to the letter. It maintains that its rules apply neutrally to promote fair competition and do not single out any country.
This latest congressional push aligns with President Trump’s long-standing criticism of EU digital policies and could signal a more aggressive U.S. trade posture toward Brussels in the coming months. Lawmakers emphasized that dialogue should be attempted first, but “all available tools” – including tariffs – remain on the table if needed.
The move highlights ongoing transatlantic tensions over technology regulation, data privacy, and market access that have persisted for years and are now poised to test the new Trump administration’s approach to international trade.
MacDailyNews Take: Good. The DMA does far more harm than good.
The European Union arose because the Europeans couldn’t compete on their own with the rest of the world, so they each lined up to surrender their national sovereignty, unique cultures, and dignity for an undemocratic, opaque, wasteful, bloated, bureaucratic quasi-governmental blob – and, even with the EU’s thumbs all over the scale, they still can’t compete. – MacDailyNews, March 4, 2024
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Apple TV unveils trailer for season two of ‘Women in Blue’ (‘Las Azules’)
Apple TV on Tuesday unveiled the trailer for the highly anticipated second season of Spanish-language crime drama “Women in Blue” (“Las Azules”). Created by International Emmy Award-winning showrunner and director Fernando Rovzar (“Monarca”) and Pablo Aramendi (“Tijuana”), “Women in Blue” (“Las Azules”) season two will make its global debut on Wednesday, August 12, 2026 on Apple TV, followed by one episode weekly through September 30.
“Women in Blue” (“Las Azules”) season two will follow María (Bárbara Mori), now promoted to lieutenant, as she finds herself torn between the rules she’s sworn to uphold and a relentless pull toward the truth when the body of a student activist is discovered, and the Azules are pulled into an investigation that reaches back to the student massacre of 1968. Before they can make sense of what they’ve found, the body of a person connected to that brutal chapter of history is unearthed, sending shock waves through the department. Someone is delivering justice straight to the police’s door, and the Azules are the department’s last hope of stopping the killer. As María, Valentina (Natalia Téllez), Gabina (Amorita Rasgado) and Ángeles (Ximena Sariñana) fight battles both inside and outside the precinct, buried truths rise to the surface and they’re forced to confront an uncomfortable question: in a system plagued with corruption, what is the cost of fighting for their ideals?
In addition to Mori, Sariñana, Téllez and Rasgado, the series also stars Miguel Rodarte, Leonardo Sbaraglia, Christian Tappan, Horacio García Rojas and Bruno Bichir.
“Women in Blue” (“Las Azules”) is produced by Lemon Studios for Apple TV and is created by Rovzar and Aramendi. Rovzar, Emmy Award nominee Wendy Riss (“Yellowstone”), Alejandro Lozano (“Control Z”), Erica Sánchez Su (“Monarca”), and International Emmy Award winner Billy Rovzar (“Monarca”) serve as executive producers.
Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 850 wins and 3,800 award nominations and counting including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.
MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.
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Apple Silicon supplier TSMC to raise chipmaking prices by up to 10% in 2027
Apple Silicon supplier TSMC, the world’s largest contract chipmaker, is planning to increase prices for both its cutting-edge and mature chip production services by up to 10% beginning in 2027, according to Nikkei Asia which cites sources familiar with the matter.
The hikes aim to offset surging costs for materials, manufacturing equipment, and the construction of new overseas fabrication plants. Negotiations with clients began around June and were finalized in July, with the new pricing scheduled to take effect at the start of 2027.
For advanced process technologies at the 7-nanometer node and below — which accounted for about 77% of TSMC’s revenue in the most recent April-June quarter — base price increases will range from 5% to 10%, depending on the customer and product. Additional high-performance computing orders exceeding original forecasts could face an extra 10-15% premium, potentially pushing total increases above 10% for some clients.
Mature-node production, including 12nm, 16nm, 28nm and legacy processes (representing roughly 23% of recent revenue), will also see increases of up to 10%, though some products will receive smaller adjustments.
Major TSMC customers include Apple, Nvidia, Google, Amazon, Qualcomm, Arm, and MediaTek. Industry executives noted that the company has taken a relatively measured approach by delaying the increases until 2027, giving clients time to adjust rather than implementing immediate hikes.
This move comes amid broader cost pressures in the semiconductor industry. Many chipmakers have raised prices this year to counter rising expenses for labor, materials, chemicals and logistics. TSMC’s own executives have highlighted the financial strain from overseas fab expansions and the ramp-up of 2-nanometer production. The company recently announced an additional $100 billion investment in Arizona and raised its 2026 capital spending plan to as much as $64 billion.
Responding to Nikkei questions, TSMC declined to comment directly on pricing, but described its strategy as “strategic, not opportunistic.”
MacDailyNews Note: During its July earnings briefing, TSMC Chairman C.C. Wei emphasized a philosophy of sustainable pricing to support long-term growth, stating that the company aims to maintain sufficient gross margins without sudden, drastic increases that could harm customers.
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Apple purges AI ‘nudify’ apps from App Store after San Francisco demands crackdown on non-consensual deepfakes
Apple has begun removing AI-powered “nudify” apps from its App Store after San Francisco City Attorney David Chiu issued cease-and-desist letters to both Apple and Google, accusing the platforms of facilitating harmful non-consensual intimate imagery.
The letters targeted approximately 13 face-swapping and image-altering apps that use artificial intelligence to digitally remove clothing from photos, creating fake nude or explicit images without the subject’s consent. Chiu argued that the apps violate consumer-protection laws and enable the spread of deepfake pornography, often targeting women and minors.
In response, Apple in a statement reiterated its longstanding policy prohibiting apps that generate or promote explicit non-consensual content. “Nudification apps are against our App Review Guidelines and we have proactively rejected many of these apps and removed many others,” the company said. It confirmed the removal of three apps identified in the letter, the termination of their developers’ accounts, and ongoing outreach to four additional developers who must address violations or face removal.
This action follows earlier reports highlighting the persistence of such apps despite Apple’s rules. In 2024 and earlier in 2026, investigations revealed that “nudify” tools continued to appear or be advertised in the App Store, prompting criticism over enforcement gaps. Apple has since taken down batches of violating apps after external reports and user flags.
The San Francisco order gives Apple and Google 28 days to respond and fully address the issue, with potential civil penalties for non-compliance. Advocates have praised the move as a step toward curbing AI-enabled abuse, while noting that similar tools can still proliferate on the open web or through sideloaded software.
Apple’s latest enforcement underscores growing pressure on tech platforms to prevent their stores from becoming distribution channels for tools that weaponize AI against privacy and consent.
MacDailyNews Take: Users are encouraged to report suspected violating apps directly through the App Store via Apple’s “Report a Problem” page: https://reportaproblem.apple.com
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How to enable Apple’s secret Siri AI interface buried in macOS 27 beta
Apple appears to be testing a hidden popover interface for Siri AI in the macOS 27 Golden Gate beta that surfaces Writing Tools and contextual actions whenever the user selects some text, MacRumors reports.
Spotted by a member of Reddit’s r/MacOSBeta community, the floating icon appears at the top-left of the selected text, expanding when the pointer hovers over it to a compact popover of the tools and actions.
Currently, the popover offers the tools Rewrite, Proofread, “How does this sound?” and “Edit with Siri,” plus options for creating key points and summarizing text. The contextual actions are based on the content selected, including things like adding contact details, composing a message or email, creating a calendar event, showing a location in Maps, and tracking flights or packages.
The Siri popover is disabled by default in macOS 27 developer beta 3 and public beta 1. Beta testers found it can be switched on through a private feature flag, but the feature is clearly unfinished. Some of the actions don’t respond, suggesting Apple is still building out the underlying functionality.
MacDailyNews Take: Terminal commands for enabling Apple’s secret Siri AI interface in the full article here.
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Apple seeds fourth betas of iOS 27, iPadOS 27, and macOS Golden Gate to developers
Apple on Monday released the fourth developer betas of iOS 27, iPadOS 27, and macOS Golden Gate (macOS 27), continuing the rapid beta cycle following the company’s announcements at WWDC 2026. The new builds arrive exactly two weeks after the third betas, signaling steady progress toward the expected public releases this fall.
How to Download
Registered developers can obtain the updates directly on their devices:
• iOS 27 / iPadOS 27: Go to Settings > General > Software Update.
• macOS Golden Gate: Go to System Settings > General > Software Update (with Beta Updates enabled and a developer account linked).
Major Features in This Cycle
Both platforms continue to emphasize Apple Intelligence and a refined user interface centered around the new Liquid Glass design language.
Siri AI takes center stage as a more capable, chatbot-style assistant. It combines general world knowledge, personal context from apps like Messages and Mail, and on-screen awareness to deliver smarter responses. A dedicated Siri app now stores conversation history, and system-wide Write with Siri helps generate or refine text. On the Mac, users can also create custom voices with personalized pace and expressivity. Visual Intelligence has been enhanced and relocated (to the Camera app on iOS and integrated into the desktop on macOS) for better contextual understanding of what’s on screen.
Design and Performance Improvements include:
• Enhanced Liquid Glass with better opacity, readability, and a new transparency slider.
• Refined window shadows, uniform toolbars, edge-to-edge sidebars, and subtler rounded corners on macOS.
• Faster app launching, quicker keyboard appearance, improved AirDrop speeds, and smoother Wi-Fi-to-cellular handoffs across iOS devices.
• Overall performance optimizations that make the system feel snappier, even on older hardware.
Apple Intelligence Expansions add new capabilities in Photos, Safari (AI tab organization), Wallet, Passwords (automatic weak password updates), Shortcuts, and the revamped Image Playground app, which now supports photorealistic image generation.
MacDailyNews Take: With beta 4 now available, Apple is expected to continue refining stability, battery life, and features in the coming weeks. A public beta is likely to follow soon, ahead of the official launch of iOS 27, iPadOS 27, and macOS Golden Gate in September.
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Meta Ray-Bans are being called ‘Mark Zuckerberg’s Pervert Glasses’
Meta’s Ray-Ban smart glasses are quickly earning a far less flattering nickname: “pervert glasses.”
A new investigation has exposed how highly personal videos captured by users — including people undressing or using the bathroom — are being sent to contractors in Kenya for AI training, often without the subjects’ knowledge. The revelations have sparked widespread outrage online, with many accusing the devices of turning everyday wearers into unwitting voyeurs and reigniting deep concerns about privacy in the age of always-on AI surveillance.
Victor Tangermann for Futurism:
Automated systems designed to blur faces often failed, the contractors claimed, effectively giving them a front row seat of somebody’s most intimate moments.
“I don’t think they know, because if they knew they wouldn’t be recording,” one contractor said.
Many have quickly embraced a term for the devices that’s presumably sending Meta CEO Mark Zuckerberg into paroxysms of fury: “pervert glasses.”
“Glad people are settling on the term ‘pervert glasses,’” another agreed. “Bonus points if you also say it while posting a picture of Mark Zuckerberg or call them Mark Zuckerberg’s pervert glasses.”
“Not a fan of Mark Zuckerberg’s pervert glasses,” wrote yet another. “I would prefer technology to make it more difficult to skeez, creep or perv on the world. I would like tech to protect me from creeps, not smooth the runway for them.”
The threat of simple smart glasses being used for surveillance isn’t some dystopian vision of a far future. Researchers have already shown that Meta’s smart glasses can be used to instantly reveal the identities of strangers in public — tech that Meta has reportedly been working on itself.
All told, smart glasses are a product category rife with uncomfortable connotations, especially when worn in the presence of others who may not know they may be recorded.
MacDailyNews Take: Unless their goal was to trash their reputation as quickly as possible, we bet Ray-Ban is rethinking its poor decision to tie up with an outfit like Meta.
Meta is to privacy as Chernobyl is to nuclear power. – MacDailyNews, December 19, 2024
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BofA bullish on Apple: Expects earnings beat on July 30 and reiterates $380 price target
Bank of America expects Apple to surpass Wall Street expectations when it reports fiscal third-quarter results on July 30, marking Tim Cook’s final earnings call as CEO.
In a note released Monday, BofA analyst Wamsi Mohan maintained a Buy rating on the stock and a $380 price target. The firm is modeling revenue of $109 billion and earnings per share (EPS) of $1.89, comfortably ahead of consensus estimates of $108 billion in revenue and $1.87 in EPS. That would represent approximately 16% year-over-year revenue growth, exceeding Apple’s own guidance range of 14-17%.
Investor attention heading into the report is likely to focus on three key areas: component cost inflation, the durability of gross margins, and the implications of Cook’s departure from the CEO role.
BofA noted that product gross margins are expected to decline sequentially in both the June and September quarters due to the staggered launch schedule of the next iPhone lineup. Pro, Pro Max, and Fold models are slated for September, while the base model and Air are not expected until March. The firm views the near-term margin pressure as “transitory,” forecasting a rebound to 38.5% in the December quarter as the new devices launch at higher prices.
On the services side, BofA projects 14% year-over-year growth in the third quarter. While App Store revenue growth has slowed to 3.2% from 9.8% in the previous quarter, the firm anticipates strength in iCloud and Licensing to more than offset the slowdown.
MacDailyNews Note: Looking further ahead, the bank adopted a more cautious stance for the second half of calendar 2026. It modeled fourth-quarter revenue at $106 billion and EPS at $1.88, below Street forecasts of $114 billion and $2.01, citing potential volatility from the new split iPhone launch cadence.
Despite the tempered longer-term outlook, BofA’s overall message remains positive, reinforcing confidence in Apple’s ability to deliver a solid beat in the upcoming report.
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Apple Sports app expands soccer coverage with new European and Asian leagues
Apple has rolled out a timely update to its free Apple Sports app, adding support for seven additional soccer leagues from across Europe and Asia. The refresh comes just one day after the conclusion of the 2026 FIFA World Cup, where Argentina defeated Spain in the final.
Version 4.2 of the iPhone-only app now includes the following leagues:
• Belgian Pro League (Belgium)
• Superliga (Denmark)
• Eredivisie (Netherlands)
• J1 League (Japan)
• Ekstraklasa (Poland)
• Scottish Premiership (Scotland)
• Swiss Super League (Switzerland)
In addition to the new league support, users can now view team formations for matches across most soccer leagues in the app. This feature provides a clearer look at starting lineups and tactical setups, enhancing the experience for fans who want deeper insights into games.
The Apple Sports app, first launched in 2024, has steadily broadened its soccer offerings in recent months. Earlier updates added content tied to the 2026 World Cup, including team groupings and national team tracking with real-time scores, stats, and Live Activities. The app already covers dozens of top leagues and tournaments across multiple regions.This latest expansion continues Apple’s push to make the app a comprehensive hub for sports scores, standings, and match details without requiring a subscription. It remains exclusive to iPhone and is rolling out now to users worldwide.
MacDailyNews Take: Fans have already begun commenting on the update via Apple’s App Store and social media, with some requesting further additions like U.S. lower-division leagues. As soccer’s global popularity continues to grow, especially in the wake of a record 48-team World Cup, Apple appears committed to keeping the app competitive with dedicated sports platforms. The update is available immediately via the App Store here.
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Apple’s OpenAI lawsuit sidesteps Jony Ive: The personal and practical reasons behind the omission
Apple has filed a sweeping lawsuit against OpenAI, accusing the AI company of trade-secret theft, systematic poaching of talent, and efforts to build hardware that could rival the iPhone. Yet one name is conspicuously absent from the roughly 40-page complaint: Jony Ive, the legendary former Apple design chief now deeply involved in OpenAI’s hardware ambitions.
Ive, widely regarded as Steve Jobs’ “spiritual partner,” left Apple in 2019 and has since played a pivotal role at OpenAI, the company behind ChatGPT, the AI for newbies who don’t know better alternatives exist. Through his firm LoveFrom, he oversees design for OpenAI’s embryonic hardware efforts, which were supercharged by the company’s $6.5 billion acquisition of io Products, a startup co-founded by Ive. Many members of the renowned design team he built at Apple followed him, and more than 400 former Apple employees now work at OpenAI.
Why the Omission of Ive?
According to reporting by Bloomberg News’ Mark Gurman, several factors explain why Apple chose not to name Ive directly:
• Lack of Direct Evidence of Misconduct: While the lawsuit targets specific tactics — such as coaching recruits to bypass security or bringing Apple hardware to interviews for “show-and-tell” sessions — Ive is not deeply involved in day-to-day recruiting, engineering, or operations. Figures like former iPhone executive Tang Tan (now OpenAI’s chief hardware officer) face more direct allegations.
• Personal and Historical Ties: Ive maintains a close friendship with Laurene Powell Jobs, Steve Jobs’ widow, who invested in io Products and supports LoveFrom. Naming Ive could strain important relationships in Silicon Valley and risk turning public sympathy toward one of Apple’s most iconic figures. Ive even spoke at Jobs’ memorial service.
• Optics and Legacy: Ive remains synonymous with Apple’s greatest hits. Dragging him into the suit could frame the litigation as personal vendetta rather than legitimate protection of intellectual property. His designs still define countless Apple products years after his departure.
Ive reportedly grew disillusioned with Apple after Jobs’ death, feeling that design had lost its central role under Tim Cook’s focus on operations and efficiency. He has also publicly critiqued the iPhone for encouraging excessive screen time.
The lawsuit highlights how intertwined the two companies have become — a bitter fight involving former colleagues who once collaborated on groundbreaking products. Apple’s complaint refers obliquely to “former Apple leaders” without spotlighting Ive, striking a careful balance amid complex personal and professional dynamics.
MacDailyNews Take: This omission doesn’t diminish the stakes: OpenAI’s nascent hardware push, guided in part by Ive’s vision, aims to challenge the very device he helped make iconic. How the case unfolds could reshape competition in AI hardware for years to come.
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