Apple News

Powered by Apple Intelligence, the new version of Siri is profoundly more capable and conversational, and deeply integrated across products.

At Monday’s Worldwide Developers Conference, Apple finally unveiled its long-awaited overhaul of Siri, positioning the virtual assistant as a serious contender against ChatGPT, Grok, Gemini, and Claude. The new Siri AI promises deeper on-device intelligence, better context awareness, and advanced features that could redefine how we interact with our iPhones.

There’s just one catch: a huge chunk of Apple’s installed base simply can’t run it.

According to a Morgan Stanley research note released Tuesday, more than 850 million iPhones are incapable of handling basic Apple Intelligence queries, while over 1.3 billion devices won’t support the most advanced Siri capabilities.

The bottleneck? Hardware — specifically chip architecture and memory. Advanced features require 12 GB of unified memory to manage the heavy on-device processing Apple Intelligence demands.

For millions of users rocking older iPhones, the shiny new Siri will feel more like a tease than a transformation.

The Upgrade Incentive in Disguise

Morgan Stanley analysts point out a key tension: selling hardware on the strength of software has always been challenging. Yet they also note that AI accessibility ranks among the leading drivers of smartphone upgrades.

In other words, the very limitations that frustrate current owners could become powerful motivation for the next purchase. Apple is betting that the promise of a truly intelligent Siri — one that runs smoothly, privately, and powerfully on-device — will convince users it’s finally time to trade in their aging devices.This strategy isn’t new for Apple. The company has long used generational leaps in performance, camera quality, and now AI as catalysts for refresh cycles. With iPhone sales facing pressure from longer replacement cycles in recent years, a compelling AI experience could be the spark needed to accelerate upgrades.

What This Means for Users and Apple

• For existing owners: Many will get a taste of the new Siri, but the full experience — especially the most impressive on-device AI features — will remain gated behind newer hardware (likely iPhone 16 series and beyond with sufficient RAM and neural engine power).

• For Apple: It reinforces the value of the premium ecosystem. While the company faces criticism for fragmenting the experience across its user base, the move could drive stronger hardware revenue in the coming quarters.

• For the AI race: Apple is playing catch-up in some areas but doubling down on privacy and on-device processing. Whether that’s enough to win users away from cloud-heavy rivals remains to be seen.

The long-delayed Siri overhaul was the centerpiece of WWDC26 for a reason. Apple isn’t just updating an assistant — it’s trying to future-proof its most important product line in the age of AI.

MacDailyNews Take: Apple has successfully used similar generational leaps before — from Retina displays to advanced cameras to 5G. Now, Siri AI is stepping into that role as the must-have reason to upgrade.

For hundreds of millions who’ve been holding onto an older iPhone, iPad, or Mac, the new Siri AI might be the biggest upgrade impetus yet.

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Powered by Apple Intelligence, the new version of Siri is profoundly more capable and conversational, and deeply integrated across products.

The big question looming over this year’s WWDC was whether Apple has what it takes to deliver a truly compelling personalized AI, according to longtime Apple analyst Gene Munster. While the new Siri AI demo largely lived up to the hype around personalization, the vague rollout details — starting first in the US, followed by Europe and China — triggered a 4.9% intraday drop in shares. The reaction made it clear that Apple still has significant work ahead to master the AI challenge. The next milestone is a beta late this year, pushing a full public release to spring 2027 at the earliest. “The good news is, since no competitor can offer compelling personalized AI today, Apple likely has two-plus years to get it right,” Munster writes.

Gene Munster via GeneMunster.com:
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The biggest positive takeaway from WWDC is that Apple has a winning vision for personalized AI. If the company delivers on what it showed, I believe the new Siri AI will be a home run, driving upgrades and market share gains.

The reason is that Apple has the context. Siri knows about your messages, calendar, photos, files, apps, and preferences to leverage AI to help you get things done faster. That is the core promise of personalized AI, and Apple is uniquely positioned to make it mainstream because of its control over hardware, software, privacy, and the consumer interface.

No one else has come close to showing a personalized AI experience that feels this useful. That matters. For all the frustration around Apple being late to AI, the demo reminded investors why Apple still has is most likely to win in consumer AI.

Much of the goodness around the look and feel of Siri AI was washed away when Apple opted out of giving definitive timing on when it will become available. Timing is everything, given investors have been waiting two years, since Apple Intelligence was announced in June 2024, to see something compelling in personalized AI…

Until Apple puts a stake in the ground and says when the new Siri features will be available, the debate remains: Does Apple actually have the chops in personalized AI? The demo suggests yes. The lack of timing suggests maybe.

Toward the end of the keynote, Craig Federighi said the new Siri features will be in beta later this year. That was the one timing detail investors could hold onto, and the stock actually ticked up about 0.5% after that comment… The reality is that a beta later this year likely means broad availability is pushed into early to mid-2027, or even fall 2027. That six-month-to-one-year additional delay is on top of the almost two-year delay investors have already waited through.

This all begs the question: Why is building these features so difficult? My take: AI at scale that meets Apple’s quality threshold is exceptionally difficult when factoring in all of the variables the company wants.

The good news is, long term, these delays don’t mean much. My sense is Apple has more time than investors realize to get it right, potentially two-plus years.

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MacDailyNews Take: Apple’s iPhone and Mac both show that personalized AI isn’t yet important enough to negatively affect sales – not even close – so Munster is correct that Apple has time, although we’d peg it at about a year, given the rate that AI is improving. Siri AI in beta form is still Siri AI in users’ hand this year and that’s more than good enough for now. The beta being used by hundreds of millions of users will provide much opportunity for Apple to fine tune the product. By this time next year, we’ll all be wondering how we ever lived without Siri AI.

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Powered by Apple Intelligence, the new version of Siri is profoundly more capable and conversational, and deeply integrated across products.

Apple’s new Siri AI (unveiled today at WWDC 2026) is powered by Google’s Gemini-based models under the hood, but it is not a simple “Siri calls Gemini” setup. It’s a deep, customized integration designed to keep Apple’s privacy standards intact.

Core Architecture

• Foundation: Apple uses Google’s Gemini (a large, capable model family, reportedly including custom versions on the scale of 1+ trillion parameters) as the base for its next-generation Apple Foundation Models.

• Hybrid Processing: On-device: Smaller, distilled versions of the models run locally on your iPhone, iPad, or Mac for simple/quick tasks (leveraging the Neural Engine).

• Private Cloud Compute (PCC): More complex reasoning, multi-step tasks, context understanding, or heavy queries route to Apple’s secure cloud servers.

Apple fine-tunes and adapts the Gemini-based models for its ecosystem. Siri retains Apple’s branding, voice, and deep integration with iOS/macOS apps and services — it doesn’t feel like “using Gemini.”

How a Typical Request Works

1. You say “Hey Siri” or type in the new dedicated Siri app/chat interface.

2. On-device Apple Intelligence first handles what it can (privacy-first, no data leaves the device).

3. For advanced needs (natural conversation, context across apps, multi-step actions, image analysis, etc.), the request securely routes to Apple’s Private Cloud Compute.

4. Gemini-powered models process it there.

5. Results return to your device. Siri presents them in its familiar (but now much smarter) way.

Key Privacy Safeguards:

• Your data and queries stay within Apple’s infrastructure.

• Nothing is stored long-term, used for Google’s advertising, or fed back into Google’s training.

• Private Cloud Compute is designed with strict controls (e.g., no human access, automatic deletion, third-party verifiable privacy).

This is a multi-year, ~$1 billion/year deal where Google provides the models and cloud tech, but Apple controls the user experience.

Siri can still hand off to other models (like the existing ChatGPT option), and reports suggest future support for choosing Claude, Gemini, etc., directly.

The result is a far more conversational, context-aware, and capable Siri that finally competes with modern AI assistants while staying deeply tied to the Apple ecosystem.

At its core, Siri AI is powered by Google’s Gemini models — but Apple has engineered the entire system to maintain its uncompromising approach to user privacy and ecosystem control.

Key Architectural Highlights:

Data Stripping at the Private Cloud Compute (PCC) Layer

When a request requires advanced Gemini capabilities, it first passes through Apple’s Private Cloud Compute infrastructure. Here, Apple’s systems automatically scrub all personally identifiable information (PII) and account-linked data before the query ever reaches the Gemini model. As a result, Google never receives or sees any of your personal identity, Apple ID, location history, or other sensitive information. This “data stripping” step is a critical privacy safeguard that lets Apple tap into world-class AI performance without compromising the trust users place in the company.

Hybrid On-Device + Private Cloud Intelligence

Simple tasks and quick responses continue to run entirely on-device using distilled, Apple-optimized models on the Apple Neural Engine. More complex reasoning, multi-step tasks, deep contextual understanding, and rich interactions route securely to Private Cloud Compute. Even in the cloud, the processed data remains within Apple’s controlled environment and is not stored or used for training.

Apple emphasized that users will experience a dramatically more conversational, proactive, and capable Siri that deeply understands context across apps — all while the company retains full control over the user experience, branding, and privacy protections.

Siri AI will begin rolling out later this year in iOS 27, iPadOS 27, and macOS 27 (Golden Gate) as an opt-in intelligent assistant, with additional features arriving over time as the models continue to improve.

MacDailyNews Take: This is exactly the kind of thoughtful, privacy-first engineering we’ve come to expect from Apple. By using Gemini as a powerful foundation while enforcing strict data stripping at the PCC layer and keeping the entire user-facing experience under Apple’s roof, the company has found a pragmatic way to leapfrog years of AI stagnation without selling out its principles.

A massive seismic shift just occurred on stage at WWDC 2026. It will take a bit for the market to figure it out and catch up.

When Apple finally delivers this promised conversational leap while actually protecting user data better than the pure-cloud competitors, Siri AI will finally restore to Cupertino the voice assistant crown that the company ceded over a decade ago.

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At WWDC26, Apple unveiled the next generation of Apple Intelligence, Siri AI, powerful parental controls, and an expansive set of software improvements across iOS, iPadOS, macOS, watchOS, visionOS, and tvOS.

Today, during the Worldwide Developers Conference, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI, an entirely new version of Siri that is profoundly more intelligent, knowledgeable, and capable. The releases also bring powerful and intuitive new features to help parents create safe digital experiences for kids, as well as improvements that further elevate the software design and performance of Apple products while making them more responsive, delightful, and easier to use with iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27, and tvOS 27.

“Apple products are an essential part of people’s lives, and this year we’re bringing powerful new capabilities to empower our users in even more ways,” said Craig Federighi, Apple’s senior vice president of Software Engineering, in a statement. “We’re delivering the next generation of Apple Intelligence across our platforms; introducing Siri AI, a profoundly more intelligent, knowledgeable, and capable Siri; expanding child safety features with intuitive new tools for families; and making our software platforms faster, more reliable, and more delightful than ever before.”

Next Generation of Apple Intelligence and an Entirely New Siri Experience

Leveraging a bold new architecture uniquely designed to protect users’ privacy, the next generation of Apple Intelligence powers Siri AI and brings helpful new features to apps users rely on every day.

Siri AI is an entirely new version of Siri deeply integrated into iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. It can draw on personal context understanding to search across messages, emails, photos, and more, and get things done across apps with even more systemwide app actions. Additionally, Siri AI can answer questions related to the content on a user’s screen or go out to the web to get up-to-date information using broad world knowledge and generate a helpful answer. A dedicated Siri app allows users to revisit a past conversation or kick off a new one — all in one place — and uses iCloud to privately sync conversational history across a user’s products.

In addition to Siri AI, the next generation of Apple Intelligence powers tremendous new features in apps across the system to simplify the things users do every day, like editing images in Photos, browsing across multiple tabs in Safari, expressing creativity with Image Playground, communicating in Messages and Mail, and so much more.

New Parental Controls and Significant Updates to Screen Time

Powerful and intuitive new features that are easy to use help parents manage what their kids can see, who they can talk to, and when they have access to apps. By setting up a child account, parents can immediately enable age-appropriate protections across the system, and with Setup Assistant, parents can choose exactly which apps to make available and stay in control of what gets added over time. With communication safety features, parents can require approval for each new contact their kids connect with and enable automatic interventions if explicit or violent content is being shared.

By setting up a child account, required for children under age 13 and available for children up to 18, parents take the first and most important step toward creating an age-appropriate experience for their child.

New tools aimed at building healthier screen time habits make it easy to set daily total time allowances across Entertainment, Games, and Social Media apps, with a daily time allowance recommendation based on guidance from leading clinical and child development experts that gives parents a helpful starting point. Schedules let parents manage which apps their children have access to at different points in the day, and Screen Time has been redesigned to be more intuitive for parents, offering an at-a-glance view of their kids’ average device usage and top apps.

To help parents stay informed and learn more, Apple has launched a dedicated website that features the latest tools, helpful resources, and answers to common questions — like how to get started.

With Time Allowances, parents can set boundaries for their kids around app categories, and Schedules help them manage which apps their children can access, when, and for how long.

More Responsive, Reliable, and Delightful Experiences Across Software Platforms

The 2027 releases make Apple products even more responsive, reliable, and delightful to use through design refinements, performance improvements, and enhancements to the ways users work, communicate, share memories, enjoy music with AirPods, track their health, and more.
Improvements across platforms push key system capabilities forward so everyday tasks feel faster, smoother, and more enjoyable. For example, iPhone and iPad apps launch up to 30 percent faster, photos load up to 70 percent faster after being taken, and AirDrop transfers are up to 80 percent faster. During network transitions, moving between cellular and Wi-Fi networks is more seamless than ever, and browsing and transferring files between external drives and iPad is up to 5x faster — making it just as fast as Finder on Mac. In Spotlight, Photos, and Mail, the search experience has been rebuilt to make it more stable and efficient to help users find exactly what they are looking for. And in Mail, a completely new ranking system surfaces even more relevant results in Top Hits.

Refinements to the software design deliver an even more focused and approachable experience across apps and platforms. A new slider in Settings gives users the option to personalize Liquid Glass, adjusting it anywhere from ultra-clear to fully tinted to match their preference, and app icons have been updated to be sharper and more defined. On Mac, updates reincorporate cornerstones of the macOS design that users have always loved, including a more uniform toolbar across the top of apps, edge-to-edge sidebars, colored sidebar icons, and more.

Additional features coming this fall:

• iCloud Shared Albums introduce cross-platform photo sharing with full-resolution support.

• The Health app brings support for perimenopause and menopause in Cycle Tracking, including notifications about cycle deviations inclusive of perimenopause.

• On Apple Watch, a new dynamic app grid features the icons for five Siri-suggested apps, users can open a widget in the Smart Stack with a new tap gesture, and a new Find My app consolidates Find Devices, Find Items, and Find People.

• AirPods users can now enjoy custom EQ to further personalize how their AirPods sound. And with expanded Apple GymKit functionality, users with AirPods Pro 3 can sync their heart rate data through iPhone while enjoying incredible audio quality.

• Apple Vision Pro users can now turn panoramas into spatial scenes and use them as personal Environments, and connecting to Wi-Fi is up to 3x faster.

• Apple Maps brings an enhanced Flyover experience, which combines aerial imagery with AI, allowing users to enjoy even more detailed visuals.

Availability

• The new features are available for testing starting today through the Apple Developer Program at developer.apple.com, and a public beta will be available through the Apple Beta Software Program next month at beta.apple.com. New software features will be available as a free software update this fall. For more information, visit apple.com/ios, apple.com/ipados, apple.com/macos, apple.com/watchos, apple.com/tvos, and apple.com/visionos.

• Users who enable Apple Intelligence on supported products set to a supported language will have access this fall with iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27.

• Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.

• Apple Intelligence and Siri AI in iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27 are available on iPhone 16 models or later, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), iPad models with M1 or later, Mac with M1 or later, Apple Vision Pro, Apple Watch Series 10 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3 when paired with an Apple Intelligence-enabled iPhone nearby.

• Some Apple Intelligence features, including image generation, have daily usage limits because they rely on powerful server models. Increased access is available with most iCloud+ subscription plans, which also include Apple Intelligence support for compatible Home cameras.

• New Siri AI features are available for developer testing starting today across iOS 27, iPadOS 27, macOS 27, and visionOS 27. Siri AI will be available for developer testing in a future watchOS 27 beta.

• Siri AI will be available as a beta later this year for users with a supported device set to English, and Apple will quickly expand support for more languages.

• Mac, Apple Watch, and Apple Vision Pro users in the EU will be able to access Siri AI when set to a supported language. Siri AI will not be available initially in the EU in iOS and iPadOS.

• Siri AI and the other new Apple Intelligence features will not be available in China while Apple works through regulatory requirements.
Features are subject to change. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.

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Apple today previewed a new suite of powerful, intuitive, and easy-to-use tools that are designed to help parents create safer digital experiences for their kids.

Apple today previewed a new suite of powerful, intuitive, and easy-to-use features designed to allow parents to more easily manage the content their children can see, who they can communicate with, and when they have access to apps. With software updates this fall, parents will be able to access new child safety features, including a simpler setup experience with a recommended set of essential apps, Ask to Browse, Time Allowances, and a redesigned Screen Time. These updates enhance Apple’s already industry-leading parental controls and underscore its commitment to building a safe and trusted platform for kids.

“At Apple, our mission has always been to create technology that empowers people and enriches their lives, while helping keep them safe,” said Sumbul Desai, M.D., Apple’s vice president of Health and Fitness, in a statement. “Our approach to helping families create safer digital experiences is grounded in the belief that every child is unique. That’s why we build simple and intuitive tools, based on expert guidance, to let parents tailor their kids’ digital journey. Today, we’re introducing major updates to help families thoughtfully establish age-based protections and develop healthy digital habits.”

Getting Kids Started with a Child Account

The first and most important step parents can take to create age-appropriate experiences for their child is to set up a child account. It enables safeguards across the system, tailored to the child’s age, like limiting adult websites, only allowing age-appropriate media, and setting age-based restrictions in the App Store. Parents are guided through creating a child account when setting up a new device for their child. A child account is required for children under 13 and available for children up to 18.

By setting up a child account, required for children under age 13 and available for children up to 18, parents take the first and most important step toward creating an age-appropriate experience for their child.

What Content Kids Can See

Once a child account is created, parents can help their kids get a focused start by choosing exactly which apps they can access on their device. Parents have the option to start with just a few essential apps, a curated set, or choose just the apps they feel are appropriate for their child. Parents can then gradually add more apps over time, while staying in control at every step.

Parents have been able to easily expand access to additional apps over time with Ask to Buy, which enables parents to require that their child get their approval before downloading an app from the App Store — whether free or paid — or making an in-app purchase. With the new Ask to Browse, parents can also require that kids ask permission to access a new website in Safari. This feature works seamlessly across iPhone, iPad, and Mac.

With Whom Kids Can Communicate

From the start, parents are able to manage who their children can connect with over Messages, FaceTime, and Phone. As kids look to communicate with new contacts, parents can require their kids to ask for approval before connecting with anyone new.

Communication Safety already blurs nudity when detected in Messages and FaceTime calls, and is turned on by default for users under 18, and now it will also intervene to block gore or violent content when detected in shared images or videos.

When Kids Can Access Apps

Time Allowances give parents more flexible ways to manage the time their kids spend in apps across categories, including Entertainment, Games, and Social Media. When setting Time Allowances, parents are provided with guidance, based on expert research, that’s tailored to a child’s age. This serves as a helpful starting point for parents, who can easily adjust these settings based on what they determine is best for their child.

Parents can also set daily Schedules to manage which apps their children have access to at different times of the day and across the week. This helps parents ensure their kids can stay focused when it matters, like during school.

With Time Allowances, parents can set boundaries for their kids around app categories, and Schedules help them manage which apps their children can access, when, and for how long.

How Parents Can Guide Their Kids’ Digital Journey

Screen Time is now redesigned and gives parents an at-a-glance view of their kids’ average device usage and most used apps. Parents can easily make adjustments to their kids’ access to apps and the web in the moment, with just a tap. For example, to help protect important family moments, parents can quickly limit access during meals, outdoor play, and other times that deserve full attention. If kids need a little extra time to finish something in an app, parents can also easily extend access.

Empowering Families with Expert Guidance and Resources

For years, Apple has integrated guidance from leading clinical and child development research, as well as online safety experts, into its products and services, and continues to help advance research into children’s digital wellbeing. Apple is working with the American Academy of Pediatrics (AAP) to adapt its Family Media Plan into a guide parents can reference when using Apple products. Apple also continues to collaborate with researchers to understand the impact of technology on children’s wellbeing, and is committed to advancing the science in this area.

A Dedicated Website for Parents

To help parents stay informed and learn more, Apple has launched a dedicated Child Safety website that features the latest tools, helpful resources, and answers to common questions — like how to get started.

Parents can also learn more online about existing trusted tools to help them protect their children, including:

• Screen Time Passcode Notifications alert parents when their Screen Time passcode has been entered on their child’s device.

• User Reporting Tools, available in certain countries and regions, report harmful content directly to Apple, and will be expanded globally.

• Apple Watch For Your Kids brings the connectivity, fitness, health, and safety features of Apple Watch to children who do not have their own iPhone, so parents can have peace of mind while their kids gain more independence. Apple Watch For Your Kids makes it possible for parents to reach their child and identify their location via Find My, while kids can also connect with family and friends through phone calls and messages, stay motivated to reach personalized Activity goals, express themselves through Memoji, and enjoy features that give them more independence, like Apple Maps, Apple Music, and Apple Cash. Schooltime mode helps kids stay focused by blocking notifications and disabling apps.

Supporting Developers in Creating Age-Appropriate App Experiences

While Apple’s powerful controls help parents manage which apps their child can access and when, developers also play an important role in making sure kids are getting age-based experiences inside apps.

To help developers get started, Apple offers a suite of tools that can help protect kids from seeing inappropriate content like violence or nudity and help ensure parents approve any new in-app contacts, via SensitiveContentAnalysis and PermissionKit, respectively. Developers can also integrate the Declared Age Range API, which allows them to request a child’s age range and tailor their app experience accordingly. This is done in a privacy-protective way, without sharing a child’s birthday.

Availability

New features will be available after installing the Screen Time update in iOS 27, iPadOS 27, and macOS 27. Features are subject to change. For more information about availability, visit apple.com.

MacDailyNews Take: Clearly, with these new child safety features, Apple is trying to stay out front of the regulators who would destroy user privacy and security if given half the chance.

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This year, Apple is rolling out new capabilities to help developers grow their businesses and reach new users.

Apple continuously invests in new features and services to help developers succeed and users discover their next favorite app. New App Store capabilities rolling out this year will give developers more flexibility to market their apps, acquire new users, and offer brand-new business models for Apple In-App Purchase.

New Ways to Market Apps and Games

This year, developers will have more ways to showcase their apps on the App Store with Creative Assets, rich images and videos that appear in the product page header and search results. In addition to standard screenshots and previews, these assets can be used to highlight a brand, promote seasonal offerings, or showcase new content. They also work with custom product pages and product page optimization, so developers can test and learn what resonates best. App Store Connect also supports a product page preview so developers can see how their Creative Assets, descriptions, and screenshots appear on iPhone and iPad across languages, in Dark Mode, and in portrait or landscape.

The new Asset Library helps developers move faster across marketing workflows, with one place in App Store Connect to manage all Creative Assets, app preview videos, and screenshots. Developers can reuse assets across custom product pages and In-App Events, eliminating redundant uploads and streamlining their promotional campaigns across the App Store. Developers can also submit assets for App Review approval independent of an app update, ideal for rolling out seasonal imagery or coordinating with an Apple Ads campaign without delay.

Enhanced Discovery and Engagement

To complement these new marketing capabilities, the App Store is getting new ways to connect users with experiences they are looking for. To help more people find apps and games they will love, the App Store will introduce new Personalized Collections based on user interests, along with App Notes that explain why specific apps are recommended. These tailored recommendations can appear on the Apps, Games, and Search tabs, evolving over time based on a user’s app usage and downloads. Personalized Collections and App Notes start rolling out this week in English in the U.S., with additional languages and regions coming soon.

To further boost discovery and monetization, game developers will also be able to showcase special offers to attract and engage players on the Apple Games app, using Featuring Nominations to propose plans for an in-game offer or a limited-time discount to the App Store editorial team.

Scaling Businesses with New Subscription Capabilities

The App Store is a powerful engine for economic growth, and Apple is continuously investing in new ways to help developers scale their businesses and reach new audiences. This year, the App Store will enhance Apple In-App Purchase, providing developers with new ways to offer subscriptions at scale. Powered by StoreKit 2, developers will be able to enable subscriptions for groups and organizations within their app using two new configuration options to easily build multi-user in-app purchase experiences.

Volume purchasing through Apple Business and Apple School Manager allows developers to offer subscriptions to enterprise and education buyers who already procure apps at scale. Seat assignments are managed seamlessly through existing device management workflows, which means apps and subscriptions can be deployed across an organization on infrastructure IT already trusts.

Developers will be able to use group purchases to offer their subscriptions to a range of users, from independent creators working together to full production companies. Group purchases let a subscriber buy seats as a single purchase and then invite others to access the subscription. With Apple-provided invite functionality, it’s seamless for people to invite, accept, and join a subscription. Because each subscriber joins from their own account, it’s easy to see and manage who’s in their group. Developers can conveniently set up both options from one place in App Store Connect. Volume purchasing will be available this fall, with group purchases coming this winter.

To help build long-term value and increase subscriber retention, new App Store Bundles will give developers the ability to partner together and offer users more for less. By expanding beyond a single-developer catalog, these new bundles will allow users to subscribe to multiple favorite apps from different developers at a better price. Developers will also be able to create Suites, offering subscription packages that aren’t available as standalone purchases.

Retention Messaging is rolling out to all developers in App Store Connect. These new tools let developers engage subscribers by allowing them to provide additional value during the cancellation process with tailored communications or special offers.

Streamlined Submissions

App Review plays a vital role in keeping the App Store a safe and trusted place for users, and Apple continuously works to make the submission process more efficient for developers. Updates to Apple In-App Purchase submissions will further simplify app management and boost developer productivity, allowing developers to group multiple In-App Purchases and related items into a single, unified App Review submission.

To further simplify the development and submission process, apps and games on the Mac App Store no longer require Intel support. This allows developers to ship Apple silicon-only binaries, eliminating the need to maintain multiple builds.

Supporting New Time Allowance Features

Once apps and games on the App Store are downloaded to a child’s device, parents can use powerful and intuitive tools, like Screen Time, to help manage when a child can use those apps. New Time Allowances in iOS 27, iPadOS 27, and macOS 27 give parents more flexible ways to manage the time their kids and teens spend in apps across categories, including Entertainment, Games, and Social Media. Time Allowances are developed based on expert research and tailored to a child’s age range to give parents a helpful starting point. Parents can adjust these settings based on what they determine is best for their child. And new Schedules let parents choose which apps kids and teens have access to at different times of day, making it easier to help keep them focused when it matters.

Developers will also have new ways to ensure their apps are properly categorized for these features within App Store Connect. To support Time Allowances, the age rating questionnaire will be updated in July, allowing developers to indicate if their app includes social media capabilities, such as interacting with user-generated content through a social feed. Apps will automatically be sorted into the appropriate Time Allowance category: Social Media, Entertainment, Games, or Other. This helps ensure that apps with social media features are accurately categorized and age-rated, providing parents with tools they can use to make informed decisions for their families.

The App Store continues to evolve to support a growing developer community while maintaining high standards for user safety and trust. With these updates, Apple is providing developers with the capabilities and flexibility to connect with a global audience, deliver safe experiences, and build sustainable businesses.

MacDailyNews Take: Apple just keeps making the App Store an even better place for developers to build thriving businesses and for users to discover great apps and games.

In today’s update, Cupertino is rolling out a smart slate of new capabilities: eye-catching Creative Assets and an Asset Library for more effective marketing, Personalized Collections with helpful App Notes for better discovery, expanded subscription tools including group and volume purchases, App Store Bundles and Suites for cross-developer value, Retention Messaging, streamlined submissions, Apple silicon-only Mac apps, and thoughtful new parental Time Allowance tools.

This is classic Apple: continuously investing in the ecosystem to help developers grow while keeping the App Store safe, trusted, and user-friendly. No surprise that the world’s most valuable company continues to strengthen the platform that powers millions of successful businesses and delivers the best experiences to billions of happy customers!

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With its new architecture and capabilities, the next generation of Apple Intelligence powers helpful features across the system, simplifying the things users do every day.

Apple today introduced the next generation of Apple Intelligence, powered by a bold new architecture that integrates the latest Apple Foundation Models deep into Apple’s platforms and is uniquely designed to protect users’ privacy. This makes the apps and experiences users rely on every day across iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro more personal and helpful than ever. Apps become smarter and more useful with powerful editing capabilities in Photos, intelligent tools to tailor browsing in Safari, the ability to upgrade security protections with Passwords, an all-new Image Playground that creates photorealistic imagery, and more. Across many of these features, users have the ability to simply describe what they’re looking for, so they can do the things that matter most to them even more easily. These features are available for developer testing starting today, and will be available to users this fall.

“At Apple, our mission has always been to turn the potential of advanced technology into helpful and intuitive products for everyone, and that has never been more important than today,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Truly helpful AI must be centered on our users’ needs, deeply integrated into the products they rely on every day, grounded in personal context, and built with privacy at every step. That is our vision for Apple Intelligence. With useful features for browsing the web, expressing creativity, editing photos, and so much more, today marks a big step forward on our journey to integrate powerful AI into the core of our platforms and make our products even more personal and useful.”

The next generation of Apple Intelligence also helps power Siri AI, an entirely new version of Siri. Siri AI is a profoundly more personal, capable, and conversational assistant that also offers a new dedicated app, along with integrated tools for writing and Visual Intelligence across platforms. Siri can help users search for information across their messages, emails, photos, and more; answer questions about virtually any topic; and take action in apps. New Siri AI features are available for developer testing starting today, and will be available as a beta to users later this year.

Frame-Worthy Compositions with New Ways to Edit Photos

The Photos app taps into more powerful image models so users can make incredible edits, while respecting the original moment as it was captured. Photos adjusted with Apple Intelligence will automatically include a hidden SynthID watermark to identify those that have been edited with AI.

With Spatial Reframing, users can improve the composition of a photo after it’s been taken. Spatial Reframing builds on Apple’s deep understanding of spatial models thanks to Apple Vision Pro, so users can touch and drag a photo and preview in real time how the perspective shifts — as if they’d repositioned the camera in the original scene. Using powerful image models, Spatial Reframing will only generate new content where the perspective has been shifted, ensuring the reframed photo stays consistent with the original scene.

Users can also expand images with the Extend tool to give their subjects more breathing room. For example, they can straighten a crooked horizon without cropping out anything important, or adjust the aspect ratio, and Extend will fill in the missing pieces. Additionally, the popular Clean Up tool gets a major upgrade, so users can remove distractions with better quality and more realistic infill, even when the scene is complex.

Clean Up is even more powerful, allowing users to remove distractions with better quality and more natural-looking infill.

Intelligent New Tools to Browse in Safari and Upgrade Passwords

With the power of Apple Intelligence, new tools transform how users can browse the web in Safari. The intelligence in Safari is built with privacy in mind, delivering powerful capabilities without exposing personal browsing data to anyone, including Apple.

Safari can now simplify multi-tab browsing by automatically organizing a user’s tabs into relevant topics. For example, if a user is planning a weekend trip, Safari can bring together all of their travel-planning tabs into one topic. As users browse, Safari will continue to organize new tabs into existing topics or create new ones.

With Notify Me, users can ask Safari to monitor a web page for changes, like product restocks or price drops, so they can stay on top of updates they care about. Users can tell Safari what they’re looking for, and when Safari detects a change on that web page, they’ll get a notification so they can take action.

Building on its ability to alert users about weak and compromised passwords, Passwords can now automatically fix these for users with just a tap. Using Apple Intelligence and Safari to agentically take action on a user’s behalf, Passwords securely navigates through websites to sign in and upgrade their accounts to strong passwords.

The Passwords app can now automatically update eligible accounts to strong passwords.

With Describe an Extension, users can create custom Safari extensions simply by describing what they want. Safari will then generate the custom extension right in the toolbar — like adding a button to save and rate recipes a user has tried.

Describe an Extension allows users to create a custom Safari extension just by describing what they want.

Photorealistic Images with an All-New Image Playground

Image Playground offers new powerful ways for users to bring their imagination to life. They can create high-quality images in virtually any style, now including photorealistic, thanks to a new generative model that runs on Private Cloud Compute. This is a major transformation for image generation across platforms. And generated images will automatically include a hidden SynthID watermark to identify them as AI-generated.

Image Playground makes it easy and intuitive to modify images. Users can describe the changes they want to make — or simply tap, circle, or brush to highlight an object to move or resize it.

Users also have new ways to utilize the images they create. In addition to places like Messages, Image Playground can now be used to generate Lock Screen wallpapers and Contact Posters. Users are also able to choose the aspect ratio for what they’re working on, such as a landscape image for a website or a portrait image for a flyer.

Powerful Features for Staying on Top of Communication and Scheduling

New Apple Intelligence features help users manage their communication, surfacing relevant information when they need it.

Now Messages offers one-tap suggestions based on the context of users’ conversations, making it easier than ever to get things done, such as creating a reminder or a note. For example, if someone asks for photos, Messages can also help users find the right ones, recognizing keywords, locations, and people in their library to find the best options. Additionally, suggestions in Mail become even more capable with the ability to take action with third-party apps. And Smart Reply in Mail and Messages can now draw on a user’s personalized writing style.

Messages surfaces relevant one-tap suggestions based on the context of users’ conversations, and these even more capable suggestions also come to Mail.

When users call a business, Call Context proactively surfaces relevant information — like a confirmation code or reservation number — directly in the Phone app. For example, if a user calls an airline to change a flight, the Phone app can automatically find their confirmation code in Mail. Call Context looks at who the user is calling, not what they’re saying, to surface helpful information; it runs entirely on device, so nothing is shared with Apple or anyone else.

Apple Intelligence also makes it possible to add or modify events in Calendar just by describing the event. As users type, Calendar will identify contacts and locations, and create a title for the event.

Easier Ways to Build Powerful Shortcuts

Shortcuts help users get things done faster by automating a wide range of tasks, and now with Describe a Shortcut, it’s more approachable than ever. Leveraging the power of Apple Intelligence, Shortcuts can now take a user’s description and assemble the required steps on their behalf. If a user sees something they need to tweak or add, they can simply describe their change, and the Shortcuts app makes adjustments.

For example, a user can describe a shortcut to automate things like setting their morning alarm each evening based on their first event in Calendar the next day, automatically opening their favorite productivity apps with a specific window arrangement when they connect their iPad to their Magic Keyboard, or turning on their porch lights at night when they get a notification that their food delivery is arriving.

Smart Capabilities in the Home App

Apple Intelligence makes it easier to stay on top of things at home, with updates to accessory notifications and new capabilities for HomeKit Secure Video cameras.

The Home app draws on Apple Intelligence to understand related notifications as a single activity, so users receive one notification that updates as the activity happens.

With generated video descriptions, users can quickly understand what happened across a sequence of video clips, even without watching them. They can also search through camera clips so they can easily find what they’re looking for, like a package delivery. At the top of the Search page, the Home app elevates noteworthy clips that users may want to review, so they can quickly see important moments.

The Home app now includes generated video descriptions, allows users to search through camera clips, and elevates noteworthy clips to the top of Search.

Even More Powerful Accessibility Features

Apple Intelligence powers accessibility updates that bring new capabilities to the tools many users rely on every day.
VoiceOver is more powerful than ever in helping users who are blind or have low vision explore their surroundings and onscreen images. Users can receive richer descriptions of images, and with updates to Live Recognition, they can press the Action button on iPhone to quickly ask questions about their surroundings and get detailed responses. In Magnifier, Apple Intelligence brings the same assistive exploration to a high-contrast interface designed for users who have low vision.

Voice Control, which lets users navigate iPhone and iPad entirely by voice, becomes more intuitive than ever. Users can simply describe onscreen buttons and controls instead of memorizing exact labels or numbers. And Accessibility Reader, which offers a customized reading experience for users with a wide range of disabilities, now works on more complex source material and can provide on-demand summaries and translation.

Additional New Features

Apple Intelligence powers even more enhancements across operating systems. With automatic proofreading, users receive improved suggestions for spelling and grammar as they type across the system. They can also now get intelligent suggestions for names of files and folders, based on their contents. Workout Buddy is now available in Spanish, and it can be used on Apple Watch even when users don’t have their iPhone nearby. Workout Buddy also incorporates even more fitness data when delivering motivational insights. Additionally, Genmoji quality is even better and allows users to describe the changes they want to make.

A Bold New Architecture, Built Privacy-First

These new capabilities are powered by the next generation of Apple Foundation Models, custom-built in collaboration with Google and its Gemini models for deeply integrated Apple Intelligence experiences. These latest models run on device and on servers using Private Cloud Compute.

Every facet of the new Apple Intelligence architecture is built privacy-first, from the latest Apple Foundation Models to the core operating system technologies that integrate these models deep into Apple’s platforms. Apple Intelligence uses on-device processing and Private Cloud Compute to help protect users’ privacy. Private Cloud Compute gives users access to frontier-level intelligence, while extending the privacy and security of iPhone into the cloud.

Siri AI takes full advantage of the bold new architecture for Apple Intelligence, including the next generation of Apple Foundation Models that run on device and on servers using Private Cloud Compute.

When Private Cloud Compute is handling users’ requests, their personal data is not stored nor made accessible to Apple or anyone else. Outside experts can continue to verify this privacy promise at any time.

Availability

• These new features are available for testing starting today through the Apple Developer Program at developer.apple.com, and a public beta will be available through the Apple Beta Software Program next month at beta.apple.com.

• Users who enable Apple Intelligence on supported products set to a supported language will have access this fall with iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27.

• Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For more details, visit apple.com/apple-intelligence.

• Apple Intelligence in iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27 is available on iPhone 16 models or later, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), iPad models with M1 or later, MacBook Neo (A18 Pro), Mac models with M1 or later, Apple Vision Pro, Apple Watch Series 10 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3 when paired with an Apple Intelligence-enabled iPhone nearby.

• Some features, including image generation, have daily usage limits because they rely on powerful server models. Increased access is available with most iCloud+ subscription plans, which also include Apple Intelligence support for compatible Home cameras.

MacDailyNews Take: Myriad, meaningful improvements and additions throughout the experience! Importantly, especially for Wall Street, Apple has begin to monetize AI by limiting image generation to those not subscribing to iCloud+.

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Due to DMA, Siri AI is delayed in EU for iOS 27 and iPadOS 27

Apple today introduced Siri AI, an entirely new version of Siri, powered by Apple Intelligence. Unfortunately, due to the Digital Markets Act (DMA), Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27. Over the past several months, EU regulators did not accept any of Apple’s proposed solutions to bring Siri AI to the EU while safely supporting other virtual assistants.

“We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad when we share our new software releases later this year,” said Craig Federighi, Apple’s senior vice president of Software Engineering, in a statement. “Our hope is to eventually bring Siri AI to the EU, and we will continue to engage with EU regulators on a path forward. However, their refusal to engage constructively on solutions that preserve privacy and security means we do not currently have a timeline for Siri AI’s availability on iOS and iPadOS in the EU.”

When iOS 27 and iPadOS 27 launch later this year, users in the EU will not have access to Siri AI and its advanced capabilities — including the new dedicated app to revisit conversations, an expanded Visual Intelligence experience, integrated tools for writing, Siri mode in Camera on iOS, and other Siri AI capabilities announced at WWDC26. EU users will be able to access Siri AI on macOS 27, visionOS 27, and watchOS 27. Developers located in the EU will not be able to test or use the new Siri AI features for their apps on iOS and iPadOS.

Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.

According to EU regulators, the DMA requires Apple to give any AI system nearly unlimited access to a user’s device, as well as the ability to act on that access autonomously without a user’s ongoing visibility and control. That includes the ability to read and send messages, make purchases, access files, and execute actions across any app. Security researchers have already shown that AI systems can be hijacked to steal personal data — like passwords and photos — and to permanently alter files and account settings without a user’s consent. As AI systems gain more capabilities, these risks are quickly increasing in frequency and scope.

Given the serious risks to users, Apple designed a solution called Trusted System Agent — an intermediary that would allow virtual assistants to safely access the same features and capabilities as Siri AI for devices in the EU. Apple also shared a plan to launch Siri AI in the EU while gradually rolling out this new solution over an 18-month period. The European Commission said no. In fact, the European Commission did not agree to any of Apple’s proposals.

Apple will continue working to bring these features to the European Union as safely as possible. However, given the clear dangers to EU users and the regulators’ failure to acknowledge these risks, there is currently no timeline for Siri AI’s availability in the EU on iOS and iPadOS.

MacDailyNews Take: In classic Brussels fashion, the European Commission has once again proven that it would rather kneecap innovation, privacy, and its own citizens’ user experience than admit that its vaunted DMA is a disastrous, overreaching mess. Apple’s announcement today is crystal clear: the deeply personal, privacy-first Siri AI — with its on-device processing, Private Cloud Compute, new dedicated app, expanded Visual Intelligence, writing tools, Camera integration, and more — will launch on iOS 27 and iPadOS 27, but not in the EU. EU users get it on Mac, Vision Pro, and Watch, but their iPhones and iPads? Sorry, not yet.

Why? Because under the EU’s extreme interpretation of its overreaching DMA, rolling out Siri AI would require Apple to hand any third-party virtual assistant nearly unlimited, direct access to users’ private data and the ability to autonomously control apps — reading messages, making purchases, altering files, the works — without the safeguards that keep Apple’s own implementation secure. Security researchers have already demonstrated how easily AI systems can be hijacked for data theft and mischief. Apple proposed a sensible “Trusted System Agent” intermediary and an 18-month phased rollout to balance competition with actual user safety. The European Commission’s response? A flat “no” to every proposal.

This is exactly what we’ve warned about for years. The DMA isn’t “pro-competition” — it’s a regulatory cudgel designed to punish success and force Apple to compromise the very things that make its products superior: tight integration, ironclad privacy, and security. EU users already suffer from sideloading risks, broken continuity features, delayed rollouts, and a general second-class experience. Now they’re being denied cutting-edge AI because Brussels regulators refuse to acknowledge basic realities about how dangerous unchecked AI access can be.

Craig Federighi put it perfectly: “We’re deeply disappointed that our EU users won’t have Siri AI on iPhone or iPad…” Apple wants to bring it. They’re willing to work with regulators. But when the goalposts keep moving and every compromise is rejected in favor of ideological purity, this is the predictable result. EU residents pay the price with inferior products while Apple ships the good stuff to the rest of the world.

The EU deserves this self-inflicted wound. They crafted a law that prioritizes punishing big tech over delivering real benefits to consumers. They ignored warnings about privacy and security. They’ve turned Europe into a cautionary tale of what happens when bureaucrats try to design consumer electronics by regulatory fiat. Congratulations, Brussels. Your users get yesterday’s AI while everyone else moves forward. Maybe someday the EU will realize that protecting users means respecting the companies that actually build things worth using — instead of hobbling them at every turn. Until then, enjoy your delayed, degraded iPhone experience. You voted for it. (Or at least, you let your regulators deliver it.)

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Powered by Apple Intelligence, the new version of Siri is profoundly more capable and conversational, and deeply integrated across products.

Apple today introduced Siri AI, an entirely new version of Siri, powered by Apple Intelligence. A profoundly more capable and conversational assistant with personal context understanding, broad world knowledge, and onscreen awareness, Siri AI can help users find what they need in the moment, from answering questions from the web on virtually any topic, to surfacing relevant information from a user’s personal messages, emails, photos, and more. Siri AI also includes a dedicated app for users to revisit conversations across their products, an expanded Visual Intelligence experience, and integrated tools for writing. With a bold new architecture uniquely designed to protect users’ privacy, Siri AI leverages the next generation of Apple Intelligence to bring state-of-the-art understanding and reasoning, along with powerful systemwide capabilities, to Apple’s operating systems. These features are available for developer testing starting today, and will be available as a beta to users later this year.

“We’re excited to introduce Siri AI, a dramatically more capable and conversational assistant designed to help users find information and get things done throughout the day,” said Craig Federighi, Apple’s senior vice president of Software Engineering, in a statement. “With access to broad world knowledge for up-to-date answers on virtually any topic, along with onscreen awareness and personal context understanding, Siri AI can help users take action across apps more naturally than ever.”

An Entirely New, Deeply Integrated Siri

Powered by the next generation of Apple Intelligence, Siri AI is a completely reimagined version of Siri that is more helpful, more capable, and more intelligent. With detailed, engaging responses and natural back-and-forth conversation, Siri AI helps users get more done than ever.

This new version of Siri is built on Apple Intelligence, allowing Siri to draw on personal context understanding and help users find what they need in the moment across messages, emails, photos, and more. For example, users can ask Siri to find a restaurant recommendation a friend messaged them about, surface a hotel confirmation number from an old email, or pull up photos with friends and family from a recent trip. And personal context understanding extends to third-party apps when developers integrate with Spotlight.

With even more systemwide app actions, Siri AI lets users get things done across apps, like drafting an email from scratch, or editing and sharing a set of photos. Using onscreen awareness, Siri AI can answer questions related to the content on a user’s screen. For example, if a user gets a text about a potluck with friends, they can brainstorm with Siri on what to bring and then add a recipe to the Notes app.

In addition, Siri AI can use broad world knowledge to get up-to-date information from the web on virtually any topic and generate a helpful answer, such as when and where to see the next solar eclipse, or when a musician is coming to town. Users can extend almost any response from Siri into a rich conversation and ask follow-up questions.

Users can take advantage of this new version of Siri from anywhere across the system. In addition to saying “Hey Siri,” iPhone users can invoke Siri with the side button, or swipe down from the Dynamic Island to start a conversation and get an in-depth answer. On iPad and Mac, Siri AI is integrated into Spotlight so users can search for answers to almost any question. It is also integrated into systemwide context menus, allowing users to control-click to ask about images, files, or text on their screen. On Apple Vision Pro, Siri AI leverages spatial computing with a 3D visualization that users can place anywhere in their space, and they can invoke Siri by simply looking at it and starting to speak.

Users can also tap into Siri AI across their products when they’re on the go with iPhone, Apple Watch, CarPlay, and AirPods. Apple Watch users can conveniently start a conversation with Siri right from the wrist, or a new Smart Stack suggestion can automatically appear to help users continue a recent conversation.

Rebuilt from the Ground Up with a Powerful New Architecture

Siri has been rebuilt from the ground up with powerful AI at its core. It takes full advantage of the bold new architecture for Apple Intelligence, including the next generation of Apple Foundation Models that run on device and on servers using Private Cloud Compute. When Private Cloud Compute is handling users’ requests, their personal data is not stored nor made accessible to Apple or anyone else. Outside experts can continue to verify this privacy promise at any time. Additionally, Siri AI uses the system orchestrator to tap into core capabilities like the Spotlight index and App Toolbox, which work entirely on device to keep users in control of their data.

With powerful new features and unrivaled privacy protections, Siri remains the world’s most private digital assistant.

Siri AI takes full advantage of the bold new architecture for Apple Intelligence, including the next generation of Apple Foundation Models that run on device and on servers using Private Cloud Compute.

A Powerful On-Device Model Brings New Capabilities

For products that support Apple’s most advanced on-device model ever, Siri AI offers even more expressive voices, as well as a major boost in accuracy with systemwide dictation. Users have the ability to customize the expressiveness and pace of Siri’s voice so it’s just right for them. Dictation now captures what users say as polished text with greater precision, automatically handling capitalization, punctuation, and formatting as they speak. With improved speech understanding, users can speak naturally and trust that their words will appear clearly, accurately, and as intended.

A Dedicated Siri App to Revisit Conversations

When users want to revisit a past conversation or kick off a new one, they can open the all-new dedicated Siri app. The Siri app uses iCloud to privately sync conversational history across a user’s products, so they can start chatting with Siri on Mac and continue the conversation on iPhone, iPad, Apple Watch, or Apple Vision Pro, bringing together rich conversations in one place.

The all-new dedicated Siri app brings together rich conversations from across a user’s products.

Siri with Visual Intelligence Now Across iPad, Mac, and Apple Vision Pro

Siri now offers powerful image understanding and multimodal capabilities, so users can ask questions about visual content.

On iPhone, Siri’s multimodal capabilities are integrated right into the Camera app with a brand-new Siri mode, allowing users to get information and take action on what’s in front of them. Users can simply tap the shutter button to let Siri see what they see and receive useful responses. Siri mode in Camera also includes a rich new set of actions, including the ability to split a bill with friends using Apple Cash, get nutritional insights about a plate of food, and more.

Siri mode in Camera includes new actions for users, including the ability to split a bill with friends using Apple Cash or get nutritional insights about a plate of food. Siri mode in Camera includes new actions for users, including the ability to get nutritional insights about a plate of food.

For the first time, Visual Intelligence with Siri also comes to iPad and Mac, allowing users to search visually, ask questions, and take action on their screen seamlessly. On iPad, Visual Intelligence is integrated right into the screenshot experience. On Mac, users can tap into it with a dedicated keyboard shortcut, allowing them to select something on their Mac display and type directly to Siri to get a helpful answer.

Visual Intelligence also expands to Apple Vision Pro, allowing users to ask Siri about things just by looking at them, from the content inside app windows to physical objects around them.

A Smarter Way to Write and Edit Virtually Anywhere with Siri AI

Siri now offers integrated Writing Tools that are more powerful than ever, allowing users to write with Siri AI virtually anywhere they type. Users can describe what they need and Siri can generate a draft from scratch to get the ball rolling. If a user wants to refine what they’ve written, they can describe the change they want to make and Siri can quickly update it.

When writing in Mail and Messages, Siri can reflect how users usually communicate with each recipient, including the punctuation and tone they typically use. For example, if users normally send their manager short bullet points, that’s what will populate when they draft an email with Siri. Siri can also give users tips and suggestions to improve their written work. Plus, Siri now automatically proofreads for users as they type across the system, including within most third-party apps.

Siri AI can give users tips and suggestions to improve their writing.

Additional Apple Intelligence Capabilities Make Everyday Apps Smarter

The next generation of Apple Intelligence also brings exciting new features to the apps users rely on every day, including incredible editing capabilities in Photos, tools that can transform the way users browse the web in Safari, new ways for users to bring their imagination to life in Image Playground, and more.

Availability

• New Siri AI features are available for developer testing starting today through the Apple Developer Program at developer.apple.com, across iOS 27, iPadOS 27, macOS 27, and visionOS 27. Siri AI will be available for developer testing in a future watchOS 27 beta.

• Siri AI will be available as a beta later this year for users with a supported device set to English, and Apple will quickly expand support for more languages.

• Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For more details, visit apple.com/apple-intelligence.

• Apple Intelligence and Siri AI in iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27 are available on iPhone 16 models or later, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), iPad models with M1 or later, Mac with M1 or later, Apple Vision Pro, Apple Watch Series 10 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3 when paired with an Apple Intelligence-enabled iPhone nearby.

• Mac, Apple Watch, and Apple Vision Pro users in the EU will be able to access Siri AI when set to a supported language. Siri AI will not be available initially in the EU in iOS and iPadOS. Apple is working hard to find a path forward that preserves its users’ privacy and security.

• Siri AI and the other new Apple Intelligence features will not be available in China while Apple works through regulatory requirements.

MacDailyNews Take: Based on the demos, Siri works like it ought to work in 2026! Let’s just forget the last 15+ years, shall we?

See also: Apple’s Siri AI is not ‘Google Gemini with Apple branding’; here’s how it really works – MacDailyNews, June 8. 2026

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Get ready for the WWDC 2026 keynote address video streaming to you from Apple Park in Cupertino, California on Monday, June 8th at 10am PDT / 1pm EDT. You can watch Apple’s keynote address live, right on this page, below.

We will add our live notes on this page as the event unfolds.

The 2026 Apple Worldwide Developers Conference kicks off with what’s expected to be an in-depth look at the future of Apple platforms — macOS, iOS, iPadOS, tvOS, watchOS, visionOS, and more — directly from Apple Park.

The keynote address will be available via apple.com, the Apple Developer app, the Apple TV app, and YouTube, with on-demand playback available after the conclusion of the stream.

Watch Apple’s WWDC 2026 keynote address right here:

Open the video in another browser window or tab (video link), so that you can follow our live notes of Apple’s keynote address and comment on today’s news in real time below!

MacDailyNews WWDC 2026 Live Notes (in reverse chronological order):

• AAPL: $304.52, -2.82 (-0.92%) @ 2:15:22 PM EDT

• End of WWDC26 keynote video
• Apple now playing some horrid rap video about apps or some such —-
• Thank you for joining us and let’s have a great WWDC
• Cook: It’s been the honor of a lifetime to help advance Apple’s mission
• Cook: The best is still ahead at Apple
• Cook: New OSes – devs get them today; public betas next month; public release this fall
• Tim Cook: We are excited about this wide range of improvements to all of our platforms

• Xcode gets ability to use model and agent of the dev’s choice
• Core AI framework lets developers use other models
• Foundation Model framework gets images, not just text input

• Siri AI will not be available in the EU or China as Apple works thru regulatory issues
• Siri AI to launch in beta later this year

• Spatial Reframing will make for a great iPhone ad

• AAPL: $305.87, -1.47 (-0.48%) @ 2:06:33 PM EDT

• Spatial Reframing: Fix mistakes (framing, eye contact, etc.) after you captured them; real-time perspective changes (daily usage limits)
• Remove objects with Clean Up even in complex images; expand images with AI to give subject more room to breathe
• Apple Intelligence can be applied to photos you capture making incredible editing
• Developers get Image Playground API
• Image Playground looks powerful; no longer a joke as it is currently
• Image Playground – entirely new version with powerful image models at its core – any style you want; a major upgrade across platforms
• Shortcuts gets AI: Just describe a Shortcut and Apple Intelligence will create it for you (people might actually use Shortcuts now)
• Home app uses AI to understand activities; can analyze camera footage and tell you what’s been happening; elevates the most important clips (like a package delivery)

• Phone app looks at who you’re calling, not what you’re saying – stays entirely on-device
• Calendar, Messages, and Phone apps get Apple Intelligence
• Passwords with agenticly take action on your behalf
• Describe an Extension: Safari will crate a custom extension for you
• Open tabs get Notify me: Safari auto monitors open tabs and notifies you of changes
• Safari ads new related tabs to your topic as you browse
• Safari gets Apple Intelligence tab organization into topics
• Safari, Password, Message and more
• Beth Dakin: Apple Intelligence in apps

• AAPL: $308.01, +0.67 (+0.22%) @ 1:52:09 PM EDT

• Siri can help improve your writing; also: auto proofreading systemwide
• Write with Siri virtually anywhere you can type on Mac, iPhone, and iPad
• Visual Intelligence works on iPadOS and visionOS
• Point iPhone at restaurant bill to automatically split the bill
• Apple Foundation Models run in Private Cloud Compute
• Visual Intelligence integrated into Camera app on iPhone; Siri can see what you see
• On visionOS, Siri AI works spatially
• Siri AI is being tailored for watchOS
• Dedicated Siri app works across iPhone, iPad, and Mac

• Siri AI lets you get much more accomplished across iPad, iPhone, and Mac

• AAPL: $308.98, +1.64 (+0.53%) @ 1:45:21 PM EDT

• Siri can compare multiple files chosen in Finder and answer questions about them
• Apple is clearly using actual Siri in these videos – showing the actual time Siri takes to do various things
• In the demos, Siri actually works as you’d expect it to work in 2026
• Conversational Siri experiences (like Grok, ChatGPT, Gemini, etc.)
• New Siri also in CarPlay and AirPods
• Systemwide dictation gets much more accurate and its built right into the keyboard
• Siri voices sound a lot more natural and expressive; customizable speed and expressivity
• Personal context allows Siri to execute complex actions
• Screen awareness – Siri understands what’s on your screen
• Demo of new Siri
• You can write and edit with Siri anywhere you can type
• Visual Intelligence across platforms
• Dedicated Siri app
• Siri AI uses new Apple Intelligence capability; personal context, screen awareness
• Mike Rockwell: All-new Siri, rebuilt with powerful AI at its core

• Apple believes Privacy in AI in non-negotiable; your data is not stored or accessible to Apple or anyone else
• Built privacy-first
• On-screen awareness
• Private Cloud Compute delivers answers while maintaining privacy
• Apple Intelligence uses Spotlight to quickly surface what you need in a moment’s notice
• Models are system-wide: Personal context understanding
• Second even more powerful on-device model for Appel’s most capable devices
• Powerful image understanding and image generation
• Huge upgrade for Apple Intelligence
• New architecture: Next-gen Apple Foundation Models, Google Gemini
• An entirely new Siri
• The next generation of Apple Intelligence
• Privacy for Apple Intelligence at every step
• Federighi: Now we’ll look at AI

• New Child Safety website from Apple
• Parents can manage which apps kids can use, developers get a full suite of APIs for child safety
• Screen Time app is completely redesigned for parents ease of use
• Screen Time Schedules – which apps are available at different times and days (weekdays vs. weekend)
• Parents can adjust any of the Time Allowances
• Apple works with American Academy of Pediatrics for guidelines
• Screen Time gets Time Allowances for games, entertainment, and social media
• Nudity blocked via communication safety; now gore also blocked
• Parents can decide who kids can interact with in Messages
• Parents can approve – or block – individual websites
• Ann Thai: App Store offers an age rating for each app; children have to ask parents for permission
• As kids grow, content can be added over time by parents
• Kids with child accounts are limited to what they can see by parents
• Raja Bose: Child accounts feature content blockers
• Make sure kids experience only what parents want them to experience
• Apple to provide guide for parents
• Kids under 18 benefit from age-based protection and guidance from parents and caregivers
• Sumbul Desai: Child safety features shaped on child development experts
• Hair Force One: Trust and Safety for Kids and Teens greatly expanded

• Apple Maps get incredible detail improvements for cities
• visionOS pano improvements
• Custom EQ for AirPods
• Search index rearchitected in iOS 27, iPadOS 27, and macOS 27; you’ll find what you’re looking for; also improved in Mail app
• iPhone transitions between cellular and WiFi transfers greatly improved
• iPhone CPU scheduler gets improves all the way back to iPhone 11; iOS 27 works on iPhone 11 and later (more users than any iOS release ever)
• Files app xfers up to 5X faster
• AirDrop now up to 80% faster
• Photos now appear up to 70% faster
• Responsiveness improvements: system animations, entering Mission Control on Mac, iPhone and iPad apps launch up to 30% faster
• App icons get additional Liquid Glass elements and refractions
• Uniform corner radius
• Sidebars extend fully
• More uniform toolbar across the top of apps on Mac
• Design: (Shubham Kedia) Liquid Glass user feedback has led to refinements, better readability – new slider
• Stacey Ford on platform improvements: Faster, smoother, even easier to use

• macOS 27 name: Golden Gate

• Craig Federighi: Today we’ll talk about platform improvements, Trust and Safety, Apple Intelligence & Siri

• Latest advancements in Apple Intelligence and Siri to be discussed today
• Cook highlights tight integration of Apple’s hardware and software
• Cook explains that WWDC is for developers
• Outgoing CEO Tim Cook: “Good morning.”

• WWDC26 Keynote presentation begins

• AAPL: $313.60, +6.26 (+2.04%) @ 12:58:06 PM EDT
• AAPL: $313.67, +6.33 (+2.06%) @ 12:50:30 PM EDT
• AAPL: $314.52, +7.18 (+2.34%) @ 12:25:26 PM EDT

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Apple TV’s “Cape Fear” series is inspired by the 1991 remake directed by Martin Scorsese and produced by Steven Spielberg. A storm is coming for happily married attorneys Anna (Amy Adams) and Tom Bowden (Patrick Wilson) when Max Cady (Javier Bardem), the notorious killer they are responsible for putting behind bars, is let out of prison — and he wants vengeance.

Lucy Mangan for The Guardian:
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“Ever look around and wonder if we deserve all this?” a woman asks, standing by their sprawling mansion’s swimming pool with her handsome, ripped, fellow lawyer husband.

“No,” he replies.

Ah me. Ah my. Welcome to the latest screen incarnation of John D MacDonald’s taut psychological thriller, published in 1957 as The Executioners and now adapted for the third time under the title Cape Fear. Robert Mitchum and Gregory Peck starred in the first, in 1962 – the former as the villain Max Cady, nursing an incandescent rage and obsessive desire for vengeance against the latter, as lawyer Sam Bowden, for for his role as key witness in a rape prosecution. Martin Scorsese directed a remake that had Nick Nolte as Bowden and a truly terrifying Robert De Niro as Cady in 1991. It introduced a few more moral grey areas but the battle remained between good and very, very evil as Cady sought to destroy Bowden’s life and family in every conceivable way.

But we have all got a lot more complex since then and here to match our new sophistications and probe every single modern weakness, fear and pressure point is Nick Antosca’s 10-part series of the same name. It is a wild ride…

Bardem turns in what will surely become the definitive take on the role; genuinely charming, convincing, momentarily even sympathetic and then terrifying, in a way that makes De Niro look like Danny DeVito but somehow never quite becomes pantomimic or preposterous.

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MacDailyNews Take: Yet another winner for Apple TV!

MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.

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The U.S. economy delivered another impressive performance in May, with nonfarm payrolls surging by a robust 172,000 jobs — more than double the Dow Jones consensus estimate of just 80,000. This marks continued solid expansion in the labor market, underscoring the strength and momentum of the American workforce under current policies.

Unemployment held steady at a healthy 4.3%, exactly in line with forecasts, while upward revisions to prior months painted an even brighter picture: April was revised higher to 179,000 (up 64,000 from the initial reading), and March climbed to 214,000. These adjustments highlight a more consistent and vigorous job creation trend than initially reported.

Economists and policymakers (including the Federal Reserve) generally view 4% to 5% as the full-employment range for the U.S.

Key highlights from the May report include:

• Broad-based gains: Leisure and hospitality led the way with a strong 70,000 jobs added — well above its recent monthly average. Local government contributed 55,000, health care added 35,000, and social assistance grew by 12,000.

• Wage growth: Average hourly earnings rose 0.3% in May and are up 3.4% over the past year, providing workers with steady income gains that align with economic expectations.

• Household survey strength: Employment rose by 149,000, with the broader unemployment measure (including discouraged workers and part-timers) improving to 8.1%. Labor force participation remained stable at 61.8%.

This report comes amid a backdrop of solid broader economic growth, with GDP tracking at a strong annualized pace in Q2 according to the Atlanta Fed. The resilient labor market — characterized by moderate layoffs and improving breadth of job gains — signals confidence among employers and a stable foundation for continued expansion.

While some sectors continue to adapt to technological shifts like AI, the overall data reflects a low-hire, low-fire environment that has evolved into more widespread hiring in May. This strength is likely to support consumer spending and business investment moving forward.
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MacDailyNews Take: A clear win for the U.S. economy: better-than-expected growth, upward revisions, steady unemployment, and healthy wage increases. The American macroeconomy’s momentum is real — and that’s very good news indeed, especially for Apple’s business which is heavily driven by premium consumer purchases (iPhones, Macs, Watches, AirPods, services). Healthy employment, steady wage growth (up 3.4% YoY), and low unemployment in Apple’s No.1 market mean more people with jobs and disposable income to spend on Apple products. This is especially supportive for iPhone upgrade cycles and Services revenue.

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Apple kicks off Worldwide Developers Conference on June 8th

After years of broken promises, false advertising, embarrassing delays, and a Siri that has lagged far behind competitors, Apple is finally preparing to deliver a meaningful upgrade to its voice assistant. According to The Information, the long-awaited overhauled Siri will launch in September 2026 alongside iOS 27, relying on a hybrid approach that taps Google Cloud’s Gemini models and Nvidia’s Blackwell GPUs for the heavy lifting.

This is the same Siri overhaul that was teased at WWDC 2024, delayed multiple times throughout 2025, and pushed into 2026 amid internal missteps, executive shakeups, and what critics have called a lack of urgency in Apple’s AI strategy.

Tim Cook Bears Responsibility

Tim Cook, Apple’s outgoing CEO, ultimately owns these repeated delays. In fact, this whole debacle may have been what finally precipitated Apple’s CEO transition. Apple publicly hyped advanced, personalized Siri capabilities as part of Apple Intelligence at WWWC 2024, only to admit they needed “more time to meet our high-quality bar.” That phrase became a recurring corporate euphemism while rivals like Google and OpenAI surged ahead. Cook addressed the setbacks in earnings calls and internal meetings, but the pattern points to leadership-level complacency if not utter blindness.

Under Cook’s tenure, Apple has excelled at operational execution and services growth, but it has repeatedly found itself playing catch-up in transformative technologies. The decision to lean on Google and Nvidia for this Siri reboot — after heavily marketing on-device privacy and Apple Silicon prowess — underscores how far behind the company was in scaling generative AI. Internal reshuffles (including changes to AI leadership) and reports of “ugly, embarrassing” delays further highlight execution shortfalls on his watch.

What the New Siri is Expected to Deliver

• Hybrid AI Architecture: Simple tasks stay on-device for speed and privacy. Complex queries route to Google’s Gemini via Nvidia-powered cloud infrastructure with confidential computing encryption.

• September Launch: Expected with iOS 27, iPadOS 27, macOS 27, tvOS 27, etc. More previews likely at WWDC 2026 (starting June 8th).

• Potential Impact: If it finally works as promised — handling context, interruptions, multi-step tasks, and personalization — LLM Siri could quiet critics and help drive iPhone, iPad, and Mac upgrades and sales.

This hybrid pivot represents a pragmatic (if humbling) admission that Apple’s late, go-it-alone approach wasn’t scaling fast enough. For loyal users tired of Siri’s limitations, it’s welcome news. But the multi-year wait leaves a sour taste — one that lands squarely at the top of the org chart.

MacDailyNews Take: With the right leader, Apple has the resources, talent, and ecosystem to lead. The question now is whether WWDC26 begins to deliver a Siri that actually works or if it’s just the latest patch on a decade-plus Siri underperformance. On that point, we’ve been hearing very hopeful murmurs for months now, so things could be looking up very soon!

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Apple is implementing age verification requirements for new Apple ID accounts in Texas, effective Thursday, June 4, 2026, in compliance with the state’s App Store Accountability Act (SB 2420).

Users creating a new Apple account in Texas will now need to verify they are over 18. Verification options include providing a credit card or government-issued ID. Apple may also automatically confirm age based on existing account data, such as the length of time the account has been active and whether a credit card is already on file.

For users under 18, the process routes through Apple’s Family Sharing system. A parent or guardian must provide consent for app downloads and in-app purchases. Developers are also required to deliver age-appropriate experiences and can leverage Apple’s Declared Age Range API to check user age brackets.

Background on the Texas Law

The move follows a recent federal appeals court decision allowing Texas’ App Store Accountability Act to take effect while ongoing litigation continues. A lower court had previously blocked the law in December, but the appeals court reversed that injunction for now.

Apple had previously opposed aspects of app store-level age verification mandates, but is now implementing the checks to comply with similar laws in states including Utah and Louisiana, as well as countries like Brazil, Australia, Singapore, and the UK. Google is making parallel changes to the Play Store.

This is part of a growing wave of age verification efforts across the internet, driven by concerns over minors’ access to certain content and features. While the Texas law faces continued legal challenges, a similar federal proposal is also under consideration in the U.S. Congress, which could eventually expand such requirements nationwide.

MacDailyNews Note: For existing Apple users in Texas, no immediate action is required. The verification applies primarily to new account creations. Apple has not detailed public-facing changes to the App Store interface beyond these backend and signup adjustments.

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Chase championship glory through solo tournaments, or team up with friends for local co-op and multiplayer matches in Mini Football Legends.

Apple Arcade’s award-winning catalog of more than 200 games is adding nine new games. Starting today, players can lace up their cleats for arcade-style soccer glory in Mini Football Legends, nurture a beloved virtual pet with My Talking Tom 2+, build a global coffee empire from the ground up in Coffee Inc 2+, and unwind with endless hands of FreeCell Solitaire: Card Game+.

On June 30, Family Feud Pocket brings the revered game show and authentic, true-to-show trivia experience to Apple Arcade. Hosted by the iconic Steve Harvey, the game features the classic mechanics fans know and love, along with daily challenges and exclusive questions. Players can guess the answer and outsmart the competition solo or with loved ones — at home or on the go — through local and online multiplayer.

Family Feud Pocket developed by Gameloft.

Next month, four App Store hits arrive on the service with no ads or in-app purchases. Launching July 2 are Dungeon Clawler+, which combines the strategic depth of a roguelike deckbuilder with the unpredictability of an arcade claw machine; Creatures of the Deep+, a single-player fishing adventure that plunges players into a world of ancient secrets, legendary monsters, and mysterious treasures; Pocket City 2+, a fun spin on the city-building genre, allowing players to construct a sprawling metropolis and then drop themselves in it; and Draw It+, which challenges artists and doodlers alike to sketch clues from a wide variety of prompts and score points before time runs out.

MacDailyNews Note: Apple Arcade is available for $6.99 per month with a one-month free trial. Customers who purchase a new iPhone, iPad, Mac, or Apple TV receive three months of Apple Arcade for free. Apple Arcade is part of Apple One’s Individual ($19.95), Family ($25.95), and Premier ($37.95) plans, with a one-month free trial. Arcade Originals are playable across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. App Store Greats are available on iPhone, iPad, and Apple Vision Pro. An Apple Arcade subscription gives a family of up to six unlimited access to all the games in its catalog. Availability for the 200+ games across devices varies based on hardware and software compatibility. Some content may not be available in all areas.

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Apple and Major League Baseball today unveiled the July schedule for “Friday Night Baseball,” the weekly doubleheader streaming every Friday on Apple TV throughout the 2026 regular season.

Today, Apple and Major League Baseball (MLB) unveiled the July schedule for “Friday Night Baseball,” the weekly doubleheader streaming every Friday on Apple TV throughout the 2026 regular season. Apple TV subscribers across 60 countries and regions can enjoy two marquee matchups each week with enhanced production quality, expert commentary, and no local broadcast restrictions.

July’s schedule features several marquee matchups, beginning July 10 when the Boston Red Sox visit Juan Soto and the New York Mets at Citi Field. Later in the month, reigning American League MVP Aaron Judge and the New York Yankees travel to Philadelphia on July 24 to face Bryce Harper and the Philadelphia Phillies. The month concludes with a pair of heated division rivalries on July 31, as the Texas Rangers take on the Houston Astros, while the San Francisco Giants head south to face the San Diego Padres.

July’s schedule features several marquee matchups for fans across 60 countries and regions to enjoy on the Apple TV app each week.

For a limited time, eligible MLB fans in the U.S. and Canada can receive a one-month trial of Apple TV at apple.co/MLBoffer through July 5 to enjoy access to weekly live “Friday Night Baseball” games, hit Apple Original series and films, and more.

For the fifth straight season, “Friday Night Baseball” games will be called by broadcast teams Wayne Randazzo (play-by-play), Dontrelle Willis (analyst), and Heidi Watney (sideline reporter); and Alex Faust (play-by-play), Ryan Spilborghs (analyst), and Tricia Whitaker (sideline reporter) with Rich Waltz, who will join the broadcast team to call select games during the season. Game-by-game announcer assignments will be revealed weekly. The “Friday Night Baseball” pregame shows will be hosted by Lauren Gardner, former MLB All-Star player Eric Hosmer, and insider Russell Dorsey.

Presented by Essilor and Goodyear, “Friday Night Baseball” is produced by MLB Network’s Emmy Award-winning production team in partnership with Apple’s live sports production team.

MacDailyNews Note: Apple TV subscribers can watch “Friday Night Baseball” on the Apple TV app on iPhone; iPad; Apple TV 4K; Apple Vision Pro; Mac; popular smart TVs from Samsung, LG, Sony, VIZIO, TCL, and others; Roku and Amazon Fire TV devices; Chromecast with Google TV; PlayStation and Xbox gaming consoles; and at tv.apple.com, for $12.99 (U.S.) per month with a seven-day free trial for new subscribers. For a limited time, eligible customers who purchase and activate a new iPhone, iPad, Apple TV, or Mac can enjoy three months of Apple TV for free. Find out how to watch Apple TV and see the full list of supported devices.

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Still from Apple ad “Privacy on iPhone: Safari helps block data trackers”

Apple has released a new ad in its ongoing “Privacy on iPhone” campaign, and this one pulls no punches. Titled “Safari helps block data trackers,” the new spot vividly illustrates why Safari remains the privacy champion among major browsers — especially when compared to Google Chrome.

In classic Apple ad fashion, the video personifies data trackers as persistent, chrome-suited figures who literally follow around those who’ve settled for Android phones all day, and night, long — peeking over shoulders in libraries, sitting on backs during commutes, and generally invading personal space while users browse the web. The message is crystal clear: with Chrome, you’re never truly alone online. Switch to Safari, and those trackers get the boot.

The ad closes with the tagline “Keep data trackers off your back” and reinforces Apple’s long-standing slogan: “Safari. A browser that’s actually private.”Why Safari Wins on PrivacyApple highlights several Safari features that come enabled by default and go far beyond what Chrome offers out of the box:

• Blocks third-party cookies automatically
• Intelligent Tracking Prevention powered by on-device machine learning
• Hides your IP address from known trackers
• Strips tracking parameters from URLs in Private Browsing
• Prevents extensions from accessing your full browsing history by default
• Blocks known trackers in Private Browsing mode

As Apple repeatedly states, privacy is a “fundamental human right,” and Safari embodies that philosophy without requiring users to hunt through settings or install extra extensions.

This latest ad continues Apple’s multi-year effort to educate consumers about the hidden costs of “free” browsers funded by pervasive tracking and advertising. While Chrome dominates market share, Apple is betting that growing privacy awareness — especially among iPhone users — will drive more people to Safari as their default browser.

Whether you’re already Team Safari or still stuck with Chrome for compatibility reasons, the ad makes a compelling case: your data shouldn’t be for sale. If you value keeping trackers at arm’s length (or completely off your back), Safari on iPhone, iPad, and Mac is hard to beat.

MacDailyNews Take: This ad is fun, effective, and on-brand. The “chrome-suited trackers” visual is sticky and the message is crystal clear: Privacy-focused users browse with Apple’s Safari, not Google’s Chrome browser.

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As Apple gears up for its highly anticipated WWDC 2026 keynote on June 8, Wall Street giant Morgan Stanley is bullish on the stock’s potential. The firm sees the event as a pivotal catalyst that could finally position Apple as an “AI winner,” driving a major re-rating of the shares.

With AAPL trading around $311 and up roughly 14% year-to-date, analysts highlight low investor expectations as the perfect setup for upside surprise—outlining a base case of $365–$385 and a bullish scenario reaching as high as $440 per share if Apple delivers a compelling vision for a smarter Siri and expanded Apple Intelligence features.

Silin Chen for TheStreet:
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Morgan Stanley believes WWDC could mark a turning point for investor sentiment.

“The ‘AI winner’ narrative has served as an inflection point for many stocks since 2023,” the firm said in a research note sent to TheStreet. Analysts added that “WWDC 2026 could catalyze a similar shift for Apple.”

“To date, Apple has performed purely on the back of underlying Products and Services strength; AI has been effectively irrelevant to the story. But as we’ve seen across numerous companies and industries over the last 12-24 months, being seen an ‘AI Winner’ drives a clear inflection in fundamentals, valuation, and sometimes both,” the analysts wrote.

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MacDailyNews Take: Little birdies keep chirping to us that LLM Siri is going to prove to be well worth the wait!

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Apple’s App Store generated a staggering $1.4 trillion in sales and billings in 2025, according to a new study by the Analysis Group.

The independent report, commissioned by Apple, shows that economic activity from the digital storefront has more than doubled since 2019. Digital goods and services grew 2.4x, physical goods and services rose 2.8x, and in-app advertising revenue increased 2.9x. Of the total $1.4 trillion, $149 billion came from digital goods and services, while $1.1 trillion was driven by physical goods and services.

China accounted for the largest share at $562 billion, followed by the U.S. at $453 billion, Europe at $184 billion, and Japan at $52 billion.

“Developers are the heartbeat of the App Store, and this year’s incredible milestone is a testament to their boundless creativity,” said Tim Cook, Apple’s CEO, in a statement. “We are deeply committed to providing developers with the tools, technologies, and trusted platforms they need to build for the future. Together, developers are creating apps that enrich the lives of users around the world.”

Daniel Howley for Yahoo Finance:
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Apple doesn’t break out App Store revenue on its own. Instead, the company counts it toward its Services segment. The iPhone maker’s second largest business, behind the iPhone, Services accounted for $109.1 billion of Apple’s $416.1 billion in total revenue in fiscal 2025. The iPhone segment brought in $209.5 billion.

In its study, Analysis Group notes that Apple collected commissions on less than 10% of the $1.4 trillion the App Store generated.

The Analysis Group study comes as Apple prepares to host its annual Worldwide Developers Conference at its Cupertino, Calif. headquarters on June 8, where the company is widely expected to debut its long-delayed AI-powered version of its Siri personal assistant.

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MacDailyNews Take: Steve Jobs commenting on Apple’s App Store on August 7, 2008, almost one month after its July 10, 2008 launch:

We didn’t expect it to be this big. The mobile industry’s never seen anything like this. To be honest, neither has the computer industry…

I would not trust any of our predictions because reality has so far exceeded them by such a great degree that we’ve been reduced to spectators just like you, watching this amazing phenomenon…

Who knows? Maybe it’ll be a billion dollar marketplace at some point in time. This doesn’t happen very often. A whole new billion dollar market opens up: [$360 million a year run rate] in the first 30 days. I’ve never seen anything like this in my career for software.

Even the visionary Steve Jobs couldn’t envision the App Store at $1.4 trillion!

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