Apple News
Investors are misreading Apple’s latest AI announcement. Apple got it right this time.
Despite lukewarm initial reviews calling Apple’s latest AI announcements uninspired and derivative, the company’s pragmatic approach to enhancing Siri and Apple Intelligence may prove more effective than critics realize. With iPhone sales already surging 23% in the first half of fiscal 2026, Apple’s focus on reliable, privacy-first features—rather than flashy AI “for the sake of AI”—could be exactly what’s needed to sustain momentum and drive the stock higher.
This piece from Barron’s explores why investors may be misreading the reset, arguing that Apple’s measured strategy positions it well for long-term gains.
[I]n his final Worldwide Developers Conference as CEO, Tim Cook was copying what Steve Jobs did when he left the stage in 2011: bequeathing his successor with a basic foundation for the next generation of the “Apple experience.” It isn’t meant to be groundbreaking.
After failing three times to make an Apple cloud service that was up to the company’s standards, Steve Jobs took the stage at the 2011 WWDC for what would be his last keynote address before he died. While announcing iCloud, Jobs joked about the three previous failures: iTools, .Mac, and MobleMe. “Now you might ask, ‘Why should I believe them? They’re the ones that brought me MobileMe,’” he said to raucous laughter and applause.
No one’s laughing anymore. Today, iCloud is the glue for Apple’s ecosystem…
With Monday’s announcement, Cook and team have put Apple Intelligence on the iCloud path. The company is offering a free set of basic services that protect user privacy. It will improve from here.
MacDailyNews Take: As we wrote on Tuesday:
“Apple’s iPhone and Mac both show that personalized AI isn’t yet important enough to negatively affect sales – not even close – so Munster is correct that Apple has time, although we’d peg it at about a year, given the rate that AI is improving. Siri AI in beta form is still Siri AI in users’ hand this year and that’s more than good enough for now. The beta being used by hundreds of millions of users will provide much opportunity for Apple to fine tune the product. By this time next year, we’ll all be wondering how we ever lived without Siri AI.”
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Apple’s AI could usher in a historic upgrade cycle, and Wall Street is missing it – Morgan Stanley
Following Apple’s WWDC keynote, shares dipped as investors seemed underwhelmed by the new AI announcements, including an upgraded Siri. However, Morgan Stanley analyst Erik Woodring argues the market is missing the bigger picture: Apple’s AI requires significantly more powerful hardware (such as at least 12GB of unified memory), leaving roughly 1.3 billion existing iPhones unable to run the full suite of features.
This hardware gap, combined with emerging “killer apps,” is poised to accelerate upgrades and faster monetization than expected—potentially reframing Apple as a clear AI winner and driving substantial upside for the stock.
The latest artificial-intelligence updates unveiled by the company weren’t enough to satisfy investors. But the negative market reaction is missing a massive opportunity looming on the horizon, according to Morgan Stanley analyst Erik Woodring.
Christine Ji for MarketWatch:
Apple’s revamped Siri could trigger a major upgrade cycle as users ditch their old iPhones for more powerful hardware, Woodring wrote in a Tuesday note. He maintained his overweight rating and increased his price target to $360 from $330.
Morgan Stanley estimated that 1.3 billion iPhones in circulation don’t have the necessary hardware to run the updated Siri. Approximately 850 million iPhones can’t run Apple Intelligence at all. The main constraint is memory, as the AI-powered Siri will require at least 12 gigabytes of unified memory to support advanced queries.
This sets the stage for a massive hardware upgrade cycle and an earlier-than-expected monetization opportunity. “With less backwards compatibility and clearer use cases, we see WWDC as a net positive,” Woodring wrote.
Beyond Siri, Apple’s Image Playground and Image Editing “are clear ‘killer apps’ that appear miles improved” from previous versions, according to Woodring. Users can now generate images using natural language. They can also use the “Clean Up” tool and spatial reframing capabilities to fix up pictures even if they were a bit too late to capture the perfect shot.
“We were especially impressed with the photo editing tools, which we expect will be heavily trafficked, and which are Apple’s clearest near-term Services monetization opportunity,” Woodring wrote. These features are only available for limited usage on current iPhones due to computing constraints, which will provide Apple with a powerful new monetization lever.
“Image generation, photo editing and app intents will all be impacted by rate limits, forcing upgrades to iCloud (and potentially new iCloud tiers/pricing) as soon as this fall,” Woodring wrote. He said the new Apple Intelligence features could drive over 10% services growth and mid-teens product growth in 2027.
MacDailyNews Take: Yup.
Apple has begun to monetize Apple Intelligence. This will be a very good thing for iCloud+ subscribers, Apple, and – when the market finally figures it out – AAPL investors. – MacDailyNews, June 9, 2026
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Apple’s iPhone momentum shines bright: 19.7% YoY production surge positions it for market leadership amid industry headwinds
In a quarter where the broader smartphone industry grappled with softening demand and rising component costs, Apple’s iPhone has once again demonstrated its enduring strength and appeal. According to TrendForce’s latest report, global smartphone production dipped 1.7% year-over-year to approximately 284 million units in Q1 2026. Yet Apple stood out as a clear winner, producing around 60.2 million units—a robust 19.7% increase from the same period last year.
This impressive growth was fueled by strong ramp-up production for the latest iPhone models, complemented by the successful launch of the iPhone 17e. The results underscore Apple’s ability to maintain consumer excitement and drive demand even in a cautious market environment.
Why Apple Is Thriving While Others Adjust
Unlike many competitors entering a margin-protection mode, Apple’s premium positioning and robust ecosystem allow it to absorb higher memory costs without sacrificing profitability. TrendForce highlights that Apple is uniquely positioned to prioritize market share expansion during this downturn, setting the stage for long-term gains in both hardware sales and its highly profitable services and software revenue streams.
While brands heavily exposed to mid-range and entry-level segments face mounting pressure from memory price inflation, Apple’s focus on premium devices gives it significant pricing power and customer loyalty. This strategic advantage enables Apple to navigate supply chain challenges more effectively and continue investing in innovation that keeps iPhone users coming back.
A Bright Future for iPhone
As the industry braces for a potentially sharper decline in Q2 and forecasts a 16.2% YoY drop in full-year 2026 production, Apple’s resilience shines through. The company’s ability to grow against the trend reflects the timeless appeal of the iPhone: seamless user experience, cutting-edge technology, and a powerful ecosystem that delivers unmatched value.
For consumers, this means continued access to groundbreaking iPhone innovations, reliable software updates, and an ecosystem designed to enhance daily life. Apple’s strong Q1 performance isn’t just good news for the company — it signals confidence in the premium smartphone segment and reinforces why millions worldwide choose iPhone year after year.
MacDailyNews Take: The iPhone remains a beacon of excellence, proving once again that quality, innovation, and customer focus are the ultimate drivers of success.
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Apple quietly axes long-neglected Walkie-Talkie app from Apple Watch in watchOS 27 beta
Apple has made a low-key but notable change in the first developer beta of watchOS 27: the Walkie-Talkie app is gone.
Introduced back in 2018 with watchOS 5, Walkie-Talkie offered a push-to-talk experience that let Apple Watch owners send instant voice messages to contacts over Wi-Fi or cellular. It leveraged FaceTime’s infrastructure for long-distance communication without needing to pull out an iPhone — essentially turning your wrist into a modern walkie-talkie. At launch, it felt like one of those fun, forward-looking features that could become a daily staple for families, outdoor enthusiasts, or quick team check-ins.
But reality never quite matched the hype. After a major security vulnerability shortly after release forced Apple to disable the feature entirely (a bug that potentially allowed unauthorized eavesdropping), the app returned in watchOS 5.3. Yet Apple never gave it meaningful updates or improvements over the next eight years. It lingered in the background, occasionally useful, but often plagued by connectivity issues, and rarely if ever highlighted in keynotes or marketing.
In watchOS 27 beta 1, the app has vanished completely from both the app list and Control Center, with no option for users to reinstall it. Apple hasn’t issued an official statement, leaving the removal open to interpretation. Given the feature’s minimal maintenance history, this looks more like a deliberate retirement than a beta glitch. There’s still a slim chance it could return before the final release, but the trend points toward a quiet sunset.
Why This Matters
• For users: Families who relied on it for home communication (e.g., calling kids upstairs) or anyone who enjoyed the hands-free, instant voice connection will need to find alternatives like standard calls, Messages voice notes, or third-party apps.
• For Apple: This reflects a broader strategy of pruning underused or hard-to-maintain features to focus engineering resources on higher-priority areas like health monitoring, smarter Siri, and new Apple Intelligence capabilities.
• The bigger picture: watchOS 27, expected to launch publicly in the fall alongside new Apple Watch models, continues Apple’s pattern of evolving the platform—sometimes by adding exciting features and sometimes by letting older ones fade away.
MacDailyNews Take: Public beta testing for watchOS 27 is slated for July, so more clarity could emerge then. In the meantime, if you’re on the developer beta and miss Walkie-Talkie, you can contact Apple here: apple.com/feedback/
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Morgan Stanley boosts Apple price target to $360 after WWDC 2026; sees 51% upside as AI narrative takes center stage
In the wake of Apple’s annual Worldwide Developers Conference (WWDC 2026), Wall Street sentiment toward the tech giant is getting another meaningful lift. Morgan Stanley’s Eric Woodring this week maintained his Outperform (Buy) rating while raising both his base-case and bull-case price targets.
Woodring increased his base price target from previous levels to $360 per share. His new bull-case target sits at $440, which implies approximately 51% upside from current trading levels. The move reflects growing conviction that Apple’s latest software and AI announcements could mark a pivotal turning point for the company’s growth trajectory.
Why WWDC 2026 Matters
Apple’s developer events have historically served as more than just software showcases—they often redefine how investors perceive the company’s long-term platform strength. This year’s conference appears to have delivered on the AI front in ways that resonated strongly with Woodring and his team.
“This event has the chance to reframe Apple as an AI winner,” Woodring noted in his research note.
The comment is particularly notable coming from a firm known for its rigorous, fundamentals-driven analysis. For years, skeptics have questioned whether Apple could keep pace with more aggressive AI-first competitors like Microsoft, Google, and Nvidia. Woodring’s updated targets suggest he believes Apple’s integrated hardware-software approach, combined with new AI capabilities unveiled at WWDC, positions the company to close that perceived gap—or even pull ahead in consumer-facing AI experiences.
The Numbers Behind the Optimism
• New Base Target: $360
• New Bull Target: $440
• Implied Bull-Case Upside: ~51%
• Rating: Outperform (Buy)
These targets reflect expectations of stronger services revenue growth, improved iPhone replacement cycles driven by AI features, and expanding margins from Apple Intelligence ecosystem lock-in.
Apple shares have already shown resilience in 2026 amid a volatile macro environment and shifting AI narratives. The stock’s performance has lagged some of its Big Tech peers over the past 12–18 months as investors rotated heavily into pure-play AI infrastructure names. However, WWDC events have a strong track record of catalyzing multi-quarter rallies when the messaging around new platforms lands effectively.
Woodring’s note adds to a growing chorus of bullish voices on Wall Street who see Apple’s vast installed base, privacy-focused AI strategy, and ability to monetize AI through services as underappreciated advantages.
Investor Takeaway
For long-term Apple shareholders, the message from Morgan Stanley is clear: patience and continued ecosystem investment may be rewarded as the company transitions from being viewed primarily as a premium hardware maker to a leader in personal AI.
While risks remain, including execution on AI timelines, regulatory scrutiny, and competitive intensity, the raised price targets underscore a belief that Apple’s moat remains wide and is potentially widening in the AI era.
MacDailyNews Take: As always, investors should conduct their own due diligence, but Eric Woodring’s updated stance provides another data point that Apple’s AI inflection may finally be arriving in earnest.
Here’s the thing: When you ask Siri AI a wide variety of questions and pose commands that the current Siri simply cannot handle, Siri AI just works. In beta. It’s already lightyears better than plain Jane Siri and it’ll only get better!
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Apple accelerates app development with new intelligence frameworks and advanced tools in Xcode 27
Apple this week introduced new intelligence capabilities, expanded productivity features in Xcode 27, and platform improvements that make apps faster, more adaptive, and easier to build.
“Developers are at the heart of the Apple ecosystem, and our goal is to provide them with the best possible tools and technologies to build the future,” said Susan Prescott, Apple’s vice president of Worldwide Developer Relations, in a statement. “With new intelligence frameworks and agentic coding in Xcode 27, developers have the tools they need to focus on what they do best: bringing their incredible ideas to life.”
New intelligence capabilities, expanded productivity features in Xcode, and platform improvements make apps faster, more adaptive, and easier to build.
Intelligence Frameworks
With the latest enhancements to Apple Intelligence and the introduction of Siri AI, developers can make their apps’ content and capabilities more discoverable and accessible across the system. Updates to the App Intents framework enable developers to connect their apps to Siri AI capabilities like personal context understanding, app actions, and onscreen awareness to help their users get more done.
New intelligence frameworks allow developers to build AI features into their apps more easily and flexibly, tapping into powerful models from Apple and others. Building on the Foundation Models framework introduced last year, developers gain new options to integrate AI into their apps. The framework now serves as a single native Swift API that supports more powerful on-device models with image input, support for server models, and the ability to build custom skills.
Using this API, developers can tap into the next generation of Apple Foundation Models, which were custom-built in collaboration with Google and its Gemini models to deliver integrated experiences across Apple platforms. To ensure developing with large language models is as accessible as possible for those just getting started with AI, developers enrolled in the App Store Small Business Program with fewer than 2 million total first-time App Store downloads can access the next generation of Apple Foundation Models running on Private Cloud Compute at no cloud API cost. Developers can also easily leverage models of their choice, like Claude and Gemini, or those from any other provider that implements the new language model protocol. To help developers create adaptive AI experiences more easily and flexibly, the framework also introduces capabilities like Dynamic Profiles, enabling developers to update how models interact with their apps on the fly.
For developers who want to bring their own custom models into their app, Core AI is a brand-new framework designed to be the best way to run models on device. Core AI provides an architecture optimized for the unified memory and Neural Engine of Apple silicon, allowing developers to deploy full-scale LLMs locally.
Xcode 27 and Agentic Coding
Xcode is the best place to build for Apple platforms, and the best place to code with agents. Xcode 27 takes the next big step in agentic coding. This year’s release brings the full power of today’s best models and agents from Anthropic, Google, and OpenAI directly into a developer’s workflow. Conversations with coding agents feature interactive planning, multiturn Q&A, and a canvas that can render Markdown and display code changes and previews right alongside.
Xcode 27 gives coding agents the tools to validate their own work, so they can run autonomously for longer.
Xcode 27 also gives coding agents the tools to validate their own work, so they can run autonomously for longer, such as writing and running tests, trying ideas in isolation with Playgrounds, checking visual changes with previews, and interacting with the simulator in the new Device Hub.
With plug-ins, developers can extend Xcode with custom skills, bring in the tools they use every day through the Model Context Protocol, and connect any agent compatible with the Agent Client Protocol. GitHub and Figma are the first to offer seamless installation between their tools and Xcode.
In addition to coding intelligence, Xcode 27 delivers improvements across the board. The application is now Apple silicon only, 30 percent smaller, and delivers faster performance and a simpler setup process. It’s also more personalizable than ever, with a fully customizable toolbar and a new theme system that spans colors across the entire editor.
Xcode Cloud is now up to 2x faster, with new support for apps that use Metal and for visionOS builds, all powered by Apple silicon.
Refined Design and UI Frameworks
Liquid Glass provides a unified visual design that makes apps more expressive and instantly familiar across Apple platforms. This year, the design continues to evolve, with improvements to legibility, customizability, and consistency. A new transparency slider in Settings allows users to personalize their visual experience by adjusting the appearance to their preference, while the design also seamlessly adapts to a variety of accessibility settings users may choose.
SwiftUI is designed to handle the complexities of layout, animation, and platform integration so developers can focus on what makes their app unique. This year, SwiftUI makes apps more responsive without requiring developers to change their code through more efficient state initialization and faster layout rendering. Developers can now write less custom code using new reorderable containers, and the new Spatial Preview framework allows 3D models from Mac apps to be viewed spatially when streamed to Apple Vision Pro.
Swift unifies full-stack development, providing the speed, expressiveness, and memory safety developers need to build everything from full-featured mobile apps and embedded firmware to platforms beyond the Apple ecosystem. It prioritizes usability and an intuitive syntax, allowing developers to easily iterate on their ideas while the compiler catches mistakes along the way. Building on this foundation, Swift 6.4 is designed to make everyday tasks feel effortless. It streamlines the daily developer experience by introducing targeted warning suppression, simplified availability attributes like “anyAppleOS,” and improved compiler diagnostics.
Tools and Resources for Games
For game and spatial developers, new tools and resources will make it easier to bring high-quality titles to Apple platforms and deliver seamless experiences to players.
• Managed Background Assets reduce game install sizes by introducing intelligent, localized delivery. The system now automatically identifies a player’s preferred language and only downloads the specific asset packs required for that language, falling back to the closest match if necessary. Additionally, a new Steam Asset Converter streamlines the process of adapting PC games for iOS, iPadOS, macOS, tvOS, and visionOS.
• Game Porting Toolkit 4 accelerates the development of Mac games by introducing open source skills for use with agents, equipping them with Apple-specific best practices for Metal development and dramatically cutting the time it takes to bring games to Apple platforms.
• Official Unity plug-ins bring native Apple integration to one of the most popular game engines. Developers now have access to Apple-provided plug-ins for StoreKit and Background Assets, allowing them to natively implement In-App Purchases across all Apple platforms within their existing Unity workflow.
• Reality Composer Pro 3 allows developers to build complete spatial experiences in a single tool. With new Live Previews combined with Mac Virtual Display, developers can now see the results of their edits immediately as they make them.
MacDailyNews Note: Developer betas for iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27, visionOS 27, and Xcode 27 are available at developer.apple.com now.
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Apple TV debuts trailer for ‘Camp Snoopy’ season two, premiering globally Friday, June 26th
Apple TV has unveiled the trailer for season two of “Camp Snoopy,” premiering globally on Friday, June 26. In season two, Snoopy and the Beagle Scouts are looking forward to carefree time in the majestic landscape of Camp Spring Lake. Along with Charlie Brown and the rest of the Peanuts gang, join Snoopy and the birds as they hike, swim and leap their way through another round of fun and adventure in the Great Outdoors, searching for the elusive hedge toad, building towering sandcastles and debating the merits of hot dogs versus hamburgers.
Produced for Apple TV by Peanuts and WildBrain, the series is based on the Peanuts comic strip by Charles M. Schulz and is directed by Rob Boutilier. Executive producers are Paige Braddock, Chris Bracco, Boutilier, Josh Scherba, Stephanie Betts and Logan McPherson.
Apple TV is the exclusive streaming home for all things Peanuts, including the classic Peanuts library, as well as more new original Peanuts series and specials, through an expanded partnership with WildBrain, Peanuts Worldwide and Lee Mendelson Film Productions until 2030. Apple has been home to the Peanuts classic library since 2020, alongside multiple original programming collaborations starting in 2018, and is currently in production with WildBrain and Peanuts on a brand-new animated feature film starring Snoopy, Charlie Brown and the Peanuts gang. In the upcoming feature “Snoopy Unleashed,” Snoopy runs away from home, and Charlie Brown and the Peanuts gang go on an emotional journey to the vibrant Big City as they search for Snoopy and discover that real friendship means loving each other just as they are.
Apple TV’s award-winning original Peanuts series also include the Emmy and Annie Award-nominated “Snoopy in Space” and “The Snoopy Show” as well as new original specials under the Snoopy Presents banner including Emmy Award-nominated programs “It’s the Small Things, Charlie Brown,” “Lucy’s School,” “To Mom (and Dad), With Love,” “One-of-a-Kind Marcie,” “Welcome Home, Franklin,” the Annie Award-nominated “For Auld Lang Syne” and “A Summer Musical.” Apple TV also features two Emmy Award-winning original Peanuts documentaries, “Who Are You Charlie Brown?” and “Peanuts in Space: Secrets of Apollo 10,” and classic anthology titles including “It’s the Great Pumpkin, Charlie Brown,” “A Charlie Brown Thanksgiving,” “A Charlie Brown Christmas,” “It’s the Easter Beagle, Charlie Brown” and “Be My Valentine, Charlie Brown,” among many others.
The exciting slate of recent offerings for kids and families on Apple TV also features “My Brother the Minotaur,” from Academy Award-nominated animation studio Cartoon Saloon and award-winning children’s media company Dog Ears; “Wonder Pets: In the City,” from Emmy Award winner Jennifer Oxley and produced by Nickelodeon Animation; animated adventure trilogy “WondLa,” based on the New York Times bestselling book series “The Search for WondLa” by Tony DiTerlizzi; highly anticipated kids and family series “Yo Gabba GabbaLand!,” inspired by the hit, Emmy Award-nominated cultural phenomenon “Yo Gabba Gabba!”; season two of Emmy Award-winning “Shape Island,” based on the internationally bestselling picture books from Mac Barnett and Jon Klassen; animated fantasy adventure series “The Sisters Grimm,” based on Michael Buckley’s New York Times bestselling book series; the music-driven animated comedy series “BE@RBRICK” from DreamWorks Animation; “Goldie,” inspired by Emily Brundige’s award-winning 2019 short film of the same name, and many more.
Award-winning all-ages offerings now streaming globally on Apple TV also include the BAFTA Award and Emmy Award-winning live-action animated hybrid special “The Velveteen Rabbit,” BAFTA Award and Humanitas Prize-winning “El Deafo,” BAFTA Award-winning “Lovely Little Farm,” “Duck & Goose,” “Get Rolling With Otis,” Spin Master Entertainment’s “Sago Mini Friends,” “Frog and Toad,” based on the Caldecott and Newbery Honor-winning books, Annie Award-nominated “Not a Box,” GLAAD Media Award-nominated “Pinecone & Pony,” The Jim Henson Company’s Emmy Award-winning “Fraggle Rock: Back to the Rock,” “Harriet the Spy” and “Slumberkins,” Sesame Workshop’s “Helpsters,” Joseph Gordon-Levitt, HITRECORD and Bento Box Entertainment’s “Wolfboy and the Everything Factory,” Jack McBrayer and Angela C. Santomero’s Emmy Award-nominated “Hello, Jack! The Kindness Show,” and Peabody and Emmy Award-winning series “Stillwater” from Gaumont and Scholastic Entertainment. Live-action offerings include “Me,” an elevated cinematic coming-of-age story from Barry L. Levy, Bonnie Hunt’s DGA and WGA Award-nominated “Amber Brown,” DGA Award-winning “Best Foot Forward,” “Surfside Girls,” WGA Award-winning “Life By Ella,” Sesame Workshop and Sinking Ship’s Emmy Award-winning “Ghostwriter,” Emmy Award and Environmental Media Association Award winning “Jane” and Scholastic’s “Puppy Place.” “Here We Are: Notes for Living on Planet Earth,” the Emmy Award-winning television event based on the New York Times bestselling book and TIME Best Book of the Year by Oliver Jeffers is also featured.
Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 843 wins and 3,565 award nominations and counting, including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.
MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.
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Apple TV debuts trailer for fifth season of critically acclaimed comedy ‘Trying’
Apple TV on Tuesday unveiled the trailer for the fifth season of acclaimed comedy series “Trying,” starring and executive produced by BAFTA Award nominee Esther Smith and Actor Award nominee Rafe Spall. The eight-episode comedy will make its global return to Apple TV with its first episode on Wednesday, July 8th, followed by one episode weekly through Wednesday, August 26th.
Season five finds Nikki (Smith) and Jason (Spall) dealing with the consequences of Princess (Scarlett Rayner) and Tyler’s (Cooper Turner) biological mother, Kat (Charlotte Riley), turning up at their doorstep, and the whirlwind of chaos she brings into their settled family life.
The ensemble cast also includes BAFTA Award winner Darren Boyd (“Down Cemetery Road”), BAFTA Award nominee Siân Brooke (“Blue Lights”), Actor Award nominee Celia Imrie (“The Thursday Murder Club”), BAFTA Award nominee Phil Davis (“Harry Potter and the Half-Blood Prince”), BAFTA Award winner Gbemisola Ikumelo (“Black Ops”) and Actor Award nominee Colin Morgan (“Belfast”).
Since its global debut, “Trying” has been hailed as a “feel-good,” “poignant” and “addictive” comedy that is one of Apple TV’s “sweetest treats.” The series has achieved a 96 percent critics’ score on Rotten Tomatoes, as fans applaud “standout performers,” “brilliant details” and the “heartwarming, critically acclaimed” series that “provides refreshing journeys we don’t often see on television.”
“Trying” is created, written and executive produced by Andy Wolton, and executive produced by BAFTA Award nominees Josh Cole and Sam Pinnell alongside International Emmy Award winner Chris Sussman, Smith and Spall. The series is produced by BBC Studios.
This season’s soundtrack is helmed by Ivor Novello Award-winning Dublin-born artist and producer Orla Gartland, with original songs set to debut each episode. Gartland’s upcoming new single, “At The End Of The Day,” is also featured in the season five trailer. She follows Guy Garvey, Maisie Peters, Bear’s Den and BEKA, who wrote and performed the soundtracks for “Trying” seasons one, two, three and four, respectively.
Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 843 wins and 3,565 award nominations and counting including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.
MacDailyNews Take: We very highly recommend “Trying,” a very underrated series.
The cast is uniformly top-notch, notably Scarlett Rayner, who is already an excellent young actress in her role as “Princess.” If you haven’t yet seen “Trying,” there are four full seasons waiting for you on Apple TV with a fifth on the way!
MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.
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Apple Photos finally gets a proper slideshow maker in iOS 27 – customizable, exportable, and long overdue
Apple announced a significant upgrade to its Photos app on Monday, introducing a dedicated slideshow maker that lets users turn any selection of photos and videos into polished, shareable presentations. After years of relying on limited native options or third-party tools, this feels like a welcome return to form for longtime Apple users.
What’s New in the Photos Slideshow Feature
According to the announcement, the updated Photos app now allows you to:
• Select any set of photos and videos from your library and instantly play them as a slideshow.
• Customize the experience with precise controls for slide duration, transition styles, and background music.
• Save as a video — New in iOS 27, users can now export the entire slideshow directly to their Photos library as a video file for easy playback, sharing, or archiving.
This goes beyond the more basic slideshow options available in earlier versions of iOS (such as iOS 18 and 19), giving users greater flexibility and permanence. While previous iterations often felt like an afterthought, this version positions slideshows as a first-class creative tool.
Broader Photos App Improvements
The slideshow maker is just one highlight from today’s announcements. Apple is also rolling out several other welcome enhancements to the Photos ecosystem:
• The ability to save individual frames from videos as standalone, still photos.
• More flexible and intuitive album organization tools.
• Emoji reactions and a “recent activity” view inside Shared Albums.
• Full-resolution access to photos and videos in Shared Albums, removing previous compression limits.
• New automatically generated smart collections, including “Captured by Me” and “Identity Documents.”
• Drastically improved, context-aware search results for people and pets.
These changes, combined with the broader Apple Intelligence-powered editing tools (such as Spatial Reframing, enhanced Cleanup, and Extend) unveiled alongside them, signal a strong focus on making Photos a more powerful, creative hub.
Why This Matters (and Why Users’ Reactions Are Mixed)
Longtime Apple users have been quick to point out that robust slideshow features existed in legacy apps like iPhoto and Aperture over a decade ago. Comments on developer and enthusiast forums reflect a predictable mix of excitement and eye-rolling: “iPhoto had this over 20 years ago,” one user noted. Others are already hoping for deeper ecosystem integration, such as the ability to export these custom slideshows directly to an Apple TV to use as screensavers.
Still, the ability to natively save custom slideshows as standard video files is a genuine step forward, especially for users who want to quickly create memorable recaps of vacations, family events, or milestones without needing to open a dedicated video editor.
Availability
The new features are expected to arrive with iOS 27, macOS 27 (Golden Gate), and related operating system updates later in 2026. Developer betas are rolling out this week following today’s announcements at WWDC, with a public release scheduled for the fall.
MacDailyNews Take: If you’ve been frustrated by the lack of easy, customizable slideshow tools in recent years, this update should feel refreshing. It’s not revolutionary, but for many users it’s exactly what Apple’s Photos app has been missing.
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[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
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iCloud+ subscribers gain higher daily limits for Apple Intelligence features like image generation
Apple is introducing daily usage limits on certain advanced Apple Intelligence capabilities in iOS 27, particularly those that depend on powerful cloud-based server models. However, iCloud+ subscribers will receive significantly higher allowances compared to users on the free tier, making premium storage plans more appealing for heavy AI users.
The limits primarily affect compute-intensive tasks such as AI image generation, which relies on Apple’s server infrastructure rather than on-device processing. This approach helps manage demand while ensuring reliable performance across millions of users.
Apple directly addressed the new policy in its recent announcements: “Some Apple Intelligence features, including image generation, have daily usage limits because they rely on powerful server models. Increased access is available with most iCloud+ subscription plans, which also include Apple Intelligence support for compatible Home cameras.”
This means that while basic access to these features will be available to everyone with a compatible device, iCloud+ subscribers on most paid tiers (likely excluding the entry-level $0.99/month plan) will enjoy expanded daily quotas. Apple One bundle subscribers are also expected to qualify for the higher limits.
In addition to the boosted AI usage, iCloud+ subscribers will receive enhanced Home app features, including improved support for HomeKit Secure Video on compatible cameras.
This move reflects Apple’s strategy to differentiate its subscription services as Apple Intelligence evolves. Users who rely heavily on generative tools may find upgrading to iCloud+ worthwhile not just for extra storage, but for a more unrestricted AI experience.
The changes are part of the broader iOS 27 rollout, with more details expected as the beta program progresses and the software launches later this year.
MacDailyNews Take: Apple has begun to monetize Apple Intelligence. This will be a very good thing for iCloud+ subscribers, Apple, and – when the market finally figures it out – AAPL investors.
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New Apple Foundation Models contain ‘none’ of Google’s Gemini Assistant
Craig Federighi, Apple’s SVP of Software Engineering, held a post-keynote press briefing on Monday (reported by 9to5Mac) alongside AI VP Amar Subramanya, Siri lead Mike Rockwell, and software VP Sebastien Marineau-Mes. The group walked through the development of the third-generation AFM family and how it powers Apple Intelligence.
“The amount of Google Assistant we use is none,” Federighi said, emphasizing that Apple relies on none of the Gemini models Google deploys to its customers, none of Google’s client-side code, and no Google Search infrastructure as its knowledge backbone.
Of course, we don’t have the Gemini app as our app. In fact, none of that client code is part of how we run on iOS. For these models, we use none of the models that Google deploys to their customers, nor do we use the infrastructure and means by which they deploy models to their customers. And then, when it comes to the knowledge base, we of course don’t use Google Search or anything like that as the foundation of our system. — Craig Federighi, Apple’s SVP of Software Engineering
Hartley Charlton for MacRumors:
Subramanya outlined the new AFM family, which spans two on-device models and three server-side models. The on-device tier consists of AFM Core, a next-generation dense architecture model, and AFM Core Advanced, which uses a sparse architecture and is natively multimodal.
Subramanya said AFM Core Advanced is “unlike any on-device model we’ve run before,” enabling new features including invitation and expressive voices without any cloud requests. On the server side, AFM Cloud handles latency-optimized Private Cloud Compute requests, while AFM Cloud Image powers image generation and editing features including spatial reframing.
The key detail on the Google collaboration came in Subramanya’s description of how these four models were trained. “All of these are custom built for Apple Silicon, trained using proprietary data with reinforcement learning and refined using outputs from Gemini frontier models,” he said, making clear that Google’s contribution was distillation-based, not a wholesale adoption of Gemini.
The fifth and most capable model, AFM Cloud Pro, is designed for agentic tool use and complex reasoning tasks, with quality that Subramanya said is “similar to Gemini frontier models.” This model marks a departure from Apple’s standard Private Cloud Compute setup.
To run it, Apple worked with both Google and Nvidia to extend its private cloud infrastructure to Nvidia GPUs hosted in Google’s cloud. Marineau-Mes said Apple wanted to use Nvidia’s latest chips but required them to be configured so they couldn’t read the contents of Apple’s servers. A recent Nvidia technology called “ambiguous confidential compute” provided the solution.
MacDailyNews Note: Read more in the full article here and also see our own article posted yesterday: Apple’s Siri AI is not ‘Google Gemini with Apple branding’; here’s how it really works.
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Apple’s iOS 27 just dropped major clues about its long-awaited foldable iPhone
Apple is no longer hiding its foldable plans. The latest beta code in iOS 27 is packed with explicit references to folding hardware and software optimizations designed for larger, flexible displays — offering the strongest public signal yet that a foldable iPhone is nearly here.
According to Bloomberg News’ Mark Gurman, the device — widely expected to be a book-style foldable — is on track for a September 2026 launch alongside the iPhone 18 Pro lineup. It’s projected to start at around $2,000, positioning it as Apple’s most premium iPhone ever and a direct challenger to Samsung’s foldables.
What the Code Reveals
Developers digging into iOS 27 have spotted strings and frameworks hinting at:
• Dynamic app resizing and multitasking tailored for foldable form factors
• iPad-like interfaces when unfolded (sidebars, split-screen apps)
• New gestures and continuity features optimized for a device that can flip between phone and mini-tablet modes
This isn’t just speculation: Apple is actively building the software foundation now so the hardware feels polished from day one.
For years, Apple has watched the foldable market from the sidelines. With iOS 27, the company appears ready to leap in with its signature blend of refined hardware and thoughtful software. A ~7.8-inch inner display when open could finally bring true productivity to the iPhone without compromising its pocketable roots.
MacDailyNews Take: The foldable iPhone isn’t coming next year, it’s coming this September — less than 3 months away. And iOS 27 is already laying the groundwork for what could be Apple’s most exciting hardware leap in nearly two decades!
Stay tuned. The era of the folding iPhone is officially in beta.
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Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users. New offerings include improved Flyover views and Local Lists in Apple Maps, flexible sharing options in Find My, the ability to use Visual Intelligence to split bills with Apple Cash, video podcast support across Mac and tvOS, revamped Shared Albums in iCloud, and a new program for Apple Fitness+.
“We’re excited to bring powerful new features and intelligence to hundreds of millions of users across Apple services, making their experiences even more useful and fun,” said Eddy Cue, Apple’s senior vice president of Services. “From new exploration tools with Flyover and Local Lists in Maps, to more convenient ways to pay and get paid in Apple Wallet, to the continued expansion of video podcasts in Apple Podcasts on Mac and in tvOS, and so much more — these updates reflect our commitment to creating experiences that truly make a difference in people’s lives.”
Apple Maps Introduces Enhanced Flyover and Local Lists
Apple Maps brings an enhanced Flyover experience, which combines aerial imagery with AI to enable users to view imagery in stunning detail for select cities around the world like never before. Whether scouting a location before a trip or simply exploring a city from a new perspective, the enhanced experience gives users a sharper and more lifelike glimpse into destinations across the globe.
In Apple Maps, an enhanced Flyover experience for select cities around the world combines aerial imagery with AI to offer stunning detail like never before.
With Local Lists, Apple Maps users in the U.S. can find the perfect spot for meeting friends, dining, and more. Using intelligent insights from what’s trending, Maps surfaces locally relevant collections of places — from trending restaurants to great spots to take kids — so it’s easy for users to find what they are looking for. All insights are derived with privacy in mind and never tied to individual users.
Maps also rolls out Local Lists in the U.S., using intelligent insights to surface locally relevant collections of places, from trending restaurants to great spots to take kids.
Find My Gets Flexible Sharing Options and a Consolidated watchOS App
Coming this fall, users will have more control over how they share their location with friends and family using Find My, with new options to share for a custom duration — either for a number of minutes, hours, or days — or even set a date and time for when sharing will stop. This makes it easy for users to share their location while attending an event, or for a long weekend getaway with friends and family. Users can also pause location sharing until the end of the day for specific people, so a user can shop for an anniversary present or show up for a surprise party without spoiling the reveal.
With Find My, users get new options for sharing their location, including the ability to customize the duration, or even set a date and time for when sharing will stop.
On Apple Watch, a new unified Find My app replaces the Find Devices, Find Items, and Find People apps. The new Apple Watch app’s map-centric user interface makes it even easier for users to locate their friends and family, devices, and items. The Find My app offers access to key actions, including getting directions, finding devices and items when nearby, prompting a device to play a sound, or viewing contact information. Users can now also use Precision Finding in the Find My app to help locate their paired iPhone, AirTag (2nd generation), and AirPods Pro 3.
Featuring a map-centric user interface, the new Find My app on Apple Watch makes it easier for users to locate their friends and family, devices, and items.
Apple Wallet Makes It Easy to Split Bills, Manage Passes
This fall, everyday interactions in Apple Wallet become more seamless and intelligent. With iOS 27, users can split bills using Apple Cash and Apple Intelligence, making it easy to settle up after meals with friends.
Users can simply scan a receipt with their iPhone camera, or use a photo of a bill to split it with friends. This capability is available in Messages, in Apple Wallet, or by using Visual Intelligence onscreen and with the iPhone camera. For example, the new Siri mode in the Camera app lets users get information and take action on what’s in front of them. When users point their iPhone at a receipt using Siri mode, it can surface the relevant action to split a bill with Apple Cash and identify the items on the receipt. As users select their items, their total payment is calculated, including their share of tax and tip, so they can pay back exactly what they owe with Apple Cash.
Users can now utilize Visual Intelligence to split a bill with Apple Cash, all by scanning or using a photo of their receipt and tapping their items.
iPhone and Apple Watch users will be able to create and store passes in Apple Wallet from physical cards, like loyalty or membership cards, eliminating the need to fumble through pockets and bags. With Siri mode in the Camera app, users simply point their iPhone at any physical card with a barcode or even screenshot a digital one, and they’ll be prompted to save it to Apple Wallet. Users can also create and add a pass directly from Apple Wallet. Once added, passes are ready to present as a barcode or QR code right from their iPhone or Apple Watch. For even faster access on the go, passes can be pinned to the Smart Stack on Apple Watch, keeping them just a raise of the wrist away.
iPhone and Apple Watch users can create passes from physical cards with barcodes, like loyalty or membership cards, and store them in Apple Wallet for easy on-the-go use.
With iOS 27, Apple Wallet will offer an enhanced key experience for participating hotels and resorts. Today’s key experience allows guests to seamlessly unlock their rooms and hotel amenities using their iPhone or Apple Watch. And with the new enhanced key experience, they will also be able to view even more details about their trips, receive timely updates about booked activities, access services available during their stay, and more — all in one place in Apple Wallet.
More Seamless Checkout Experiences with Apple Pay and Tap to Pay on iPhone
This fall, Apple will introduce an updated design for users when they check out online and in-app with Apple Pay, so they can make more informed payment decisions and easily choose payment methods that best suit their purchases. The updated design allows users to seamlessly swipe to switch cards, and for those with an eligible card in Wallet, it also more conveniently surfaces important information, including rewards balances, debit account balances, pay later options, and more. And later this year, users will be able to use Apple Pay to seamlessly add funds to an eligible debit card directly in Apple Wallet or when checking out online.
The updated Apple Pay design allows users to seamlessly swipe to switch cards, and for those with an eligible card in Wallet, it also more conveniently surfaces important information, including rewards balances, debit account balances, pay later options, and more.
Additionally, since introducing Tap to Pay on iPhone, Apple has enabled tens of millions of merchants of all sizes in over 50 countries and regions to accept contactless payments with just an iPhone, no additional hardware needed. In the fall, the in-store checkout experience with Tap to Pay on iPhone gets even further enhanced with Tap to Share. With just a tap, customers can connect to a participating merchant’s iPhone for a more personalized and faster in-store purchase experience that allows for secure sharing of information, such as email and other contact information, shipping address, loyalty rewards information, and more.
Tap to Share allows users to connect to a participating merchant’s iPhone for a more personalized and faster in-store purchase experience that enables easy, secure sharing of information, like shipping and email addresses or loyalty rewards.
Customers will also be able to view the items in their basket in real time so they can keep track of what they’ve purchased and ensure all sales and discounts are properly applied. And when it’s time to pay, customers can pay right on their iPhone with Apple Pay using the updated design — without the need to tap again.
Apple Podcasts Expands Video to macOS and tvOS; Adds More Precise Searching
This fall, Mac users can watch video podcasts in a new enhanced experience on Apple Podcasts, with Picture in Picture support that lets them view episodes while multitasking. This brings the full podcast experience to Mac with audio and video content, complete with transcripts, timed links, and chapters all in one place.
Apple Podcasts in tvOS also features a complete redesign with video podcast playback, a new sidebar navigation for easier browsing, and support for podcast creators’ episode and show artwork. The update makes it simple to discover and enjoy video content on the big screen.
Additionally, a new search within show feature helps users across iPhone, iPad, Mac, Apple Vision Pro, and on podcasts.apple.com find the right episode faster by searching directly within a show from its See All Episodes view.
Apple Podcasts expands its video experience to tvOS and macOS, joining iOS, iPadOS, and visionOS.
Revamped Shared Albums; More iCloud+ Benefits
iCloud Shared Albums add full-resolution sharing, support for more file types, emoji reactions, updated activity feeds with the ability to see activity per album, and new temporary albums that allow users to collaborate on short-term projects without taking up space in their iCloud. Anyone, including users without an Apple device, can join and contribute photos to albums on the web, making preserving group memories easier than ever.
Most iCloud+ subscription plans offer higher daily usage limits for Apple Intelligence features, including image generation, along with Apple Intelligence support for compatible Home cameras.
Lyrics Translation, Lyrics Pronunciation, and AutoMix Enhancements on Apple Music; Lossless Audio in tvOS
Lyrics Translation will expand to seven new language pairings, seamlessly translating the lyrics from users’ favorite tracks from English to French, English to German, English to Italian, English to Korean, English to Spanish, French to English, and Japanese to English. Using machine learning to translate the lyrics — with fine-tuning from language experts — Lyrics Translation ensures that the true emotion, cultural nuance, and original lyrical intent of every song is preserved.
Lyrics Pronunciation, which enables users to sing along when lyrics are in another language, will also expand to include five new pairings, including Arabic to Romanized Arabic, English to Hangul, English to Katakana, Japanese to Hangul, and Mandarin Chinese (simplified) to Katakana.
AutoMix has added a whole new layer of energy and excitement to the experience with even better transitions that feel more immersive and engaging for listeners. AutoMix will also be available on Apple Music in tvOS and on HomePod.
Apple Music is also bringing Hi-Res Lossless Audio to tvOS, in addition to standard Lossless Audio. Subscribers with compatible external speaker outputs will be able to enjoy their favorite songs in the highest audio quality and experience studio-quality sound directly through their Apple TV 4K.
Elevated Sports Experiences for Fans
Apple TV continues to elevate the fan experience across marquee sports leagues and moments, including “Friday Night Baseball,” Major League Soccer, and Formula 1® in the U.S. Fans can use the free Apple Sports app for iPhone to get real-time scores, stats, standings, and more — in over 170 countries and regions worldwide, including over 90 newly added markets.
On iPhone, the free Apple Sports app gives fans access to real-time scores, stats, standings, and more in over 170 countries and regions, including more than 90 newly added markets.
Strong Through Menopause with Fitness+
Complementing support for perimenopause and menopause in Cycle Tracking introduced with iOS 27, Apple Fitness+ this week introduced Strong Through Menopause — a progressive three-week program featuring weekly Yoga and Strength workouts designed to help users navigating perimenopause and menopause build strength, improve balance and mobility, and reduce stress. A new episode of Time to Walk also features actor Busy Philipps sharing stories from her life, including her journey with perimenopause.
MacDailyNews Note: The new features are available for testing starting today through the Apple Developer Program at developer.apple.com, and a public beta will be available through the Apple Beta Software Program next month at beta.apple.com. New software features will be available as a free software update this fall. For more information, visit apple.com/ios, apple.com/ipados, apple.com/macos, apple.com/watchos, apple.com/tvos, and apple.com/visionos.
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Apple could be the biggest winner in AI. Here’s why.
Apple’s Secret AI Advantage: Your Entire Life in One Trusted Ecosystem
In a new Yahoo Finance interview, Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management, made a compelling case: Apple stands poised to emerge as the biggest winner in the artificial intelligence revolution — not necessarily by developing cutting-edge foundational models, but by leveraging its unparalleled integration with users’ personal data and devices.
The conversation comes amid excitement over Apple’s “new and improved Siri,” but Gerber remains measured. “The proof is in the pudding,” he notes. While he appreciates the presentations, he’s waiting for Siri to actually deliver intelligent, actionable results in daily life. Yet he sees massive potential beyond just voice assistant upgrades.
Why Apple Has a Unique Edge
Apple’s strength lies in its deep knowledge of its users. Unlike competitors whose AI might scrape public web data, Apple’s devices already hold intimate details: contacts, photos, text messages, and even more private areas of your phone. This positions Apple to create truly personalized AI agents that don’t just provide information — they take real actions.
Gerber paints a vivid picture:
• “Book that restaurant at Baltaire for me… see if it’s available on Tuesday, but actually book it.”
• Apple could use the apps on your phone on your behalf.
• It unlocks productivity in ways no other device can, turning your iPhone from a passive tool into an active life assistant.
This “on-device” and ecosystem advantage could prove more valuable than raw model performance. Apple doesn’t need to win the foundational AI race (think OpenAI, xAI, Google, etc.) if it excels at applying AI intelligently within its walled garden.
The Upgrade Incentive
When asked how many users might upgrade for the enhanced Siri, Gerber’s response was emphatic: “If it works, 100% of the people.” He envisions scenarios like automatically creating personalized videos from family vacation photos — the kind of delightful, practical feature that makes older devices feel obsolete.
This could drive a major refresh cycle for iPhones and other Apple products, boosting hardware sales while deepening user lock-in.
MacDailyNews Take: Apple’s strategy isn’t about flashy new models — it’s about seamless integration and agency. By turning AI into a proactive partner that knows you intimately, but respects your privacy, and acts within your trusted apps, Apple could dominate consumer AI without bearing the full cost or risk of building everything from scratch.
The coming months will test whether Siri finally delivers on its promises. We believe it does, and analysts like Ross Gerber will be proven right: In the AI era, the company that best understands you could win it all.
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EU bureaucrats’ red tape blocks Apple’s advanced Siri AI for Europeans, leaving EU citizens behind
In a stark illustration of how excessive EU regulation is stifling technological progress, Apple has been forced to withhold its cutting-edge Siri AI upgrade from the European Union. The company cited insurmountable compliance hurdles imposed by Brussels’ heavy-handed Digital Markets Act (DMA) and related interoperability mandates, which prioritize bureaucratic checkboxes over user privacy, security, and timely access to innovation.
While users in the United States and other markets prepare to enjoy the new Siri AI — featuring enhanced personal context awareness, smarter on-device processing, and seamless integration powered by Apple Intelligence — EU citizens are once again sidelined by red tape. Apple reportedly spent months attempting to develop solutions that would satisfy the EU’s strict demands for interoperability with rival services, all while upholding essential privacy and security standards that protect users from data risks.
Instead of enabling innovation, EU officials rejected Apple’s proposed safeguards, such as a “Trusted System Agent” approach designed to allow controlled access for competitors without compromising the integrity of the system. The European Commission dismissed exemption requests and insisted on immediate, broad access that Apple warned could expose users to vulnerabilities. Rather than working collaboratively on practical solutions, bureaucrats doubled down on rigid rules.
“The decision not to roll out Siri AI in the EU is Apple’s and Apple’s only,” an EU Commission spokesperson claimed, shifting blame while ignoring the regulatory straitjacket that makes compliance nearly impossible without sacrificing core protections. Apple, for its part, has made clear that the DMA’s demands create unacceptable risks to user privacy and security — concerns that EU regulators appear willing to dismiss in pursuit of ideological goals around “openness.”
This episode highlights a broader pattern: EU over-regulation is handicapping European consumers and businesses. While China pours billions into AI development and the U.S. leads in deployment, Brussels’ endless rules are delaying or denying access to the latest tools for roughly 450 million people. Everyday citizens miss out on productivity gains, smarter assistants, and competitive features available elsewhere — all because bureaucrats prioritize control over progress.
Apple has stated it will continue seeking ways to bring these features safely to the EU, but with no timeline in sight due to regulators’ intransigence, Europeans are left waiting. This is not about one company failing to comply — it’s about a regulatory environment that actively discourages investment and innovation in the bloc.
MacDailyNews Take: When governments burden companies with unworkable mandates instead of fostering a competitive, innovation-friendly climate, it is ordinary citizens who pay the price through slower progress and reduced choices.
If you don’t like being deprived of innovations, EU citizens, stop electing inane bureaucrats.
The European Union arose because the Europeans couldn’t compete on their own with the rest of the world, so they each lined up to surrender their national sovereignty, unique cultures, and dignity for an undemocratic, opaque, wasteful, bloated, bureaucratic quasi-governmental blob – and, even with the EU’s thumbs all over the scale, they still can’t compete. – MacDailyNews, March 4, 2024
See also: Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27 – MacDailyNews, June 8, 2026
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Apple Intelligence and Siri AI could add $75-$100 to Apple stock – Wedbush
Wedbush Securities’ top analyst Daniel Ives remains highly bullish on Apple following the company’s WWDC 2026 keynote. In a new note, Ives reiterated his “Outperform” (Buy) rating and $400 price target, arguing that Apple’s refreshed AI strategy — highlighted by the new Siri AI plus deeper and better Apple Intelligence features — could add $75 to $100 per share to AAPL over time, a catalyst he believes the market has yet to fully price in.
TipRanks:
Ives said Apple’s new AI strategy, which includes the launch of Siri AI and the deeper Apple Intelligence features, marks a turning point for the company as it works to close the gap with other AI leaders. In his view, the market is still undervaluing Apple’s AI monetization potential, especially through its services and future hardware cycles.
According to Ives, Apple’s AI push could ultimately add $75 to $100 per share to the stock over time. He called this year’s WWDC “a good step in the right direction” as Apple begins to show how AI will be built into the iPhone, Mac, and services ecosystem…
Interestingly, Ives ranks 416 out of more than 12,200 analysts tracked by TipRanks [in the 96.59th percentile]. He has an overall success rate of 93% on AAPL stock, with an average return per rating of 18.95% over a one-year timeframe.
MacDailyNews Take: The market doesn’t get it, yet, but it will soon enough.
See also: Apple’s Siri AI could spark a massive iPhone upgrade wave – MacDailyNews, June 9, 2026
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Apple’s Siri AI could spark a massive iPhone upgrade wave
At Monday’s Worldwide Developers Conference, Apple finally unveiled its long-awaited overhaul of Siri, positioning the virtual assistant as a serious contender against ChatGPT, Grok, Gemini, and Claude. The new Siri AI promises deeper on-device intelligence, better context awareness, and advanced features that could redefine how we interact with our iPhones.
There’s just one catch: a huge chunk of Apple’s installed base simply can’t run it.
According to a Morgan Stanley research note released Tuesday, more than 850 million iPhones are incapable of handling basic Apple Intelligence queries, while over 1.3 billion devices won’t support the most advanced Siri capabilities.
The bottleneck? Hardware — specifically chip architecture and memory. Advanced features require 12 GB of unified memory to manage the heavy on-device processing Apple Intelligence demands.
For millions of users rocking older iPhones, the shiny new Siri will feel more like a tease than a transformation.
The Upgrade Incentive in Disguise
Morgan Stanley analysts point out a key tension: selling hardware on the strength of software has always been challenging. Yet they also note that AI accessibility ranks among the leading drivers of smartphone upgrades.
In other words, the very limitations that frustrate current owners could become powerful motivation for the next purchase. Apple is betting that the promise of a truly intelligent Siri — one that runs smoothly, privately, and powerfully on-device — will convince users it’s finally time to trade in their aging devices.This strategy isn’t new for Apple. The company has long used generational leaps in performance, camera quality, and now AI as catalysts for refresh cycles. With iPhone sales facing pressure from longer replacement cycles in recent years, a compelling AI experience could be the spark needed to accelerate upgrades.
What This Means for Users and Apple
• For existing owners: Many will get a taste of the new Siri, but the full experience — especially the most impressive on-device AI features — will remain gated behind newer hardware (likely iPhone 16 series and beyond with sufficient RAM and neural engine power).
• For Apple: It reinforces the value of the premium ecosystem. While the company faces criticism for fragmenting the experience across its user base, the move could drive stronger hardware revenue in the coming quarters.
• For the AI race: Apple is playing catch-up in some areas but doubling down on privacy and on-device processing. Whether that’s enough to win users away from cloud-heavy rivals remains to be seen.
The long-delayed Siri overhaul was the centerpiece of WWDC26 for a reason. Apple isn’t just updating an assistant — it’s trying to future-proof its most important product line in the age of AI.
MacDailyNews Take: Apple has successfully used similar generational leaps before — from Retina displays to advanced cameras to 5G. Now, Siri AI is stepping into that role as the must-have reason to upgrade.
For hundreds of millions who’ve been holding onto an older iPhone, iPad, or Mac, the new Siri AI might be the biggest upgrade impetus yet.
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Apple likely still has two-plus years to get Siri AI right – Gene Munster
The big question looming over this year’s WWDC was whether Apple has what it takes to deliver a truly compelling personalized AI, according to longtime Apple analyst Gene Munster. While the new Siri AI demo largely lived up to the hype around personalization, the vague rollout details — starting first in the US, followed by Europe and China — triggered a 4.9% intraday drop in shares. The reaction made it clear that Apple still has significant work ahead to master the AI challenge. The next milestone is a beta late this year, pushing a full public release to spring 2027 at the earliest. “The good news is, since no competitor can offer compelling personalized AI today, Apple likely has two-plus years to get it right,” Munster writes.
Gene Munster via GeneMunster.com:
The biggest positive takeaway from WWDC is that Apple has a winning vision for personalized AI. If the company delivers on what it showed, I believe the new Siri AI will be a home run, driving upgrades and market share gains.
The reason is that Apple has the context. Siri knows about your messages, calendar, photos, files, apps, and preferences to leverage AI to help you get things done faster. That is the core promise of personalized AI, and Apple is uniquely positioned to make it mainstream because of its control over hardware, software, privacy, and the consumer interface.
No one else has come close to showing a personalized AI experience that feels this useful. That matters. For all the frustration around Apple being late to AI, the demo reminded investors why Apple still has is most likely to win in consumer AI.
Much of the goodness around the look and feel of Siri AI was washed away when Apple opted out of giving definitive timing on when it will become available. Timing is everything, given investors have been waiting two years, since Apple Intelligence was announced in June 2024, to see something compelling in personalized AI…
Until Apple puts a stake in the ground and says when the new Siri features will be available, the debate remains: Does Apple actually have the chops in personalized AI? The demo suggests yes. The lack of timing suggests maybe.
Toward the end of the keynote, Craig Federighi said the new Siri features will be in beta later this year. That was the one timing detail investors could hold onto, and the stock actually ticked up about 0.5% after that comment… The reality is that a beta later this year likely means broad availability is pushed into early to mid-2027, or even fall 2027. That six-month-to-one-year additional delay is on top of the almost two-year delay investors have already waited through.
This all begs the question: Why is building these features so difficult? My take: AI at scale that meets Apple’s quality threshold is exceptionally difficult when factoring in all of the variables the company wants.
The good news is, long term, these delays don’t mean much. My sense is Apple has more time than investors realize to get it right, potentially two-plus years.
MacDailyNews Take: Apple’s iPhone and Mac both show that personalized AI isn’t yet important enough to negatively affect sales – not even close – so Munster is correct that Apple has time, although we’d peg it at about a year, given the rate that AI is improving. Siri AI in beta form is still Siri AI in users’ hand this year and that’s more than good enough for now. The beta being used by hundreds of millions of users will provide much opportunity for Apple to fine tune the product. By this time next year, we’ll all be wondering how we ever lived without Siri AI.
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Apple’s Siri AI is not ‘Google Gemini with Apple branding’; here’s how it really works
Apple’s new Siri AI (unveiled today at WWDC 2026) is powered by Google’s Gemini-based models under the hood, but it is not a simple “Siri calls Gemini” setup. It’s a deep, customized integration designed to keep Apple’s privacy standards intact.
Core Architecture
• Foundation: Apple uses Google’s Gemini (a large, capable model family, reportedly including custom versions on the scale of 1+ trillion parameters) as the base for its next-generation Apple Foundation Models.
• Hybrid Processing: On-device: Smaller, distilled versions of the models run locally on your iPhone, iPad, or Mac for simple/quick tasks (leveraging the Neural Engine).
• Private Cloud Compute (PCC): More complex reasoning, multi-step tasks, context understanding, or heavy queries route to Apple’s secure cloud servers.
Apple fine-tunes and adapts the Gemini-based models for its ecosystem. Siri retains Apple’s branding, voice, and deep integration with iOS/macOS apps and services — it doesn’t feel like “using Gemini.”
How a Typical Request Works
- You say “Hey Siri” or type in the new dedicated Siri app/chat interface.
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On-device Apple Intelligence first handles what it can (privacy-first, no data leaves the device).
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For advanced needs (natural conversation, context across apps, multi-step actions, image analysis, etc.), the request securely routes to Apple’s Private Cloud Compute.
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Gemini-powered models process it there.
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Results return to your device. Siri presents them in its familiar (but now much smarter) way.
Key Privacy Safeguards:
• Your data and queries stay within Apple’s infrastructure.
• Nothing is stored long-term, used for Google’s advertising, or fed back into Google’s training.
• Private Cloud Compute is designed with strict controls (e.g., no human access, automatic deletion, third-party verifiable privacy).
This is a multi-year, ~$1 billion/year deal where Google provides the models and cloud tech, but Apple controls the user experience.
Siri can still hand off to other models (like the existing ChatGPT option), and reports suggest future support for choosing Claude, Gemini, etc., directly.
The result is a far more conversational, context-aware, and capable Siri that finally competes with modern AI assistants while staying deeply tied to the Apple ecosystem.
At its core, Siri AI is powered by Google’s Gemini models — but Apple has engineered the entire system to maintain its uncompromising approach to user privacy and ecosystem control.
Key Architectural Highlights:
Data Stripping at the Private Cloud Compute (PCC) Layer
When a request requires advanced Gemini capabilities, it first passes through Apple’s Private Cloud Compute infrastructure. Here, Apple’s systems automatically scrub all personally identifiable information (PII) and account-linked data before the query ever reaches the Gemini model. As a result, Google never receives or sees any of your personal identity, Apple ID, location history, or other sensitive information. This “data stripping” step is a critical privacy safeguard that lets Apple tap into world-class AI performance without compromising the trust users place in the company.
Hybrid On-Device + Private Cloud Intelligence
Simple tasks and quick responses continue to run entirely on-device using distilled, Apple-optimized models on the Apple Neural Engine. More complex reasoning, multi-step tasks, deep contextual understanding, and rich interactions route securely to Private Cloud Compute. Even in the cloud, the processed data remains within Apple’s controlled environment and is not stored or used for training.
Apple emphasized that users will experience a dramatically more conversational, proactive, and capable Siri that deeply understands context across apps — all while the company retains full control over the user experience, branding, and privacy protections.
Siri AI will begin rolling out later this year in iOS 27, iPadOS 27, and macOS 27 (Golden Gate) as an opt-in intelligent assistant, with additional features arriving over time as the models continue to improve.
MacDailyNews Take: This is exactly the kind of thoughtful, privacy-first engineering we’ve come to expect from Apple. By using Gemini as a powerful foundation while enforcing strict data stripping at the PCC layer and keeping the entire user-facing experience under Apple’s roof, the company has found a pragmatic way to leapfrog years of AI stagnation without selling out its principles.
A massive seismic shift just occurred on stage at WWDC 2026. It will take a bit for the market to figure it out and catch up.
When Apple finally delivers this promised conversational leap while actually protecting user data better than the pure-cloud competitors, Siri AI will finally restore to Cupertino the voice assistant crown that the company ceded over a decade ago.
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WWDC26: Apple unveils next generation of Apple Intelligence, Siri AI, powerful parental controls, and an expansive set of software improvements
Today, during the Worldwide Developers Conference, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI, an entirely new version of Siri that is profoundly more intelligent, knowledgeable, and capable. The releases also bring powerful and intuitive new features to help parents create safe digital experiences for kids, as well as improvements that further elevate the software design and performance of Apple products while making them more responsive, delightful, and easier to use with iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27, and tvOS 27.
“Apple products are an essential part of people’s lives, and this year we’re bringing powerful new capabilities to empower our users in even more ways,” said Craig Federighi, Apple’s senior vice president of Software Engineering, in a statement. “We’re delivering the next generation of Apple Intelligence across our platforms; introducing Siri AI, a profoundly more intelligent, knowledgeable, and capable Siri; expanding child safety features with intuitive new tools for families; and making our software platforms faster, more reliable, and more delightful than ever before.”
Next Generation of Apple Intelligence and an Entirely New Siri Experience
Leveraging a bold new architecture uniquely designed to protect users’ privacy, the next generation of Apple Intelligence powers Siri AI and brings helpful new features to apps users rely on every day.
Siri AI is an entirely new version of Siri deeply integrated into iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. It can draw on personal context understanding to search across messages, emails, photos, and more, and get things done across apps with even more systemwide app actions. Additionally, Siri AI can answer questions related to the content on a user’s screen or go out to the web to get up-to-date information using broad world knowledge and generate a helpful answer. A dedicated Siri app allows users to revisit a past conversation or kick off a new one — all in one place — and uses iCloud to privately sync conversational history across a user’s products.
In addition to Siri AI, the next generation of Apple Intelligence powers tremendous new features in apps across the system to simplify the things users do every day, like editing images in Photos, browsing across multiple tabs in Safari, expressing creativity with Image Playground, communicating in Messages and Mail, and so much more.
New Parental Controls and Significant Updates to Screen Time
Powerful and intuitive new features that are easy to use help parents manage what their kids can see, who they can talk to, and when they have access to apps. By setting up a child account, parents can immediately enable age-appropriate protections across the system, and with Setup Assistant, parents can choose exactly which apps to make available and stay in control of what gets added over time. With communication safety features, parents can require approval for each new contact their kids connect with and enable automatic interventions if explicit or violent content is being shared.
By setting up a child account, required for children under age 13 and available for children up to 18, parents take the first and most important step toward creating an age-appropriate experience for their child.
New tools aimed at building healthier screen time habits make it easy to set daily total time allowances across Entertainment, Games, and Social Media apps, with a daily time allowance recommendation based on guidance from leading clinical and child development experts that gives parents a helpful starting point. Schedules let parents manage which apps their children have access to at different points in the day, and Screen Time has been redesigned to be more intuitive for parents, offering an at-a-glance view of their kids’ average device usage and top apps.
To help parents stay informed and learn more, Apple has launched a dedicated website that features the latest tools, helpful resources, and answers to common questions — like how to get started.
With Time Allowances, parents can set boundaries for their kids around app categories, and Schedules help them manage which apps their children can access, when, and for how long.
More Responsive, Reliable, and Delightful Experiences Across Software Platforms
The 2027 releases make Apple products even more responsive, reliable, and delightful to use through design refinements, performance improvements, and enhancements to the ways users work, communicate, share memories, enjoy music with AirPods, track their health, and more.
Improvements across platforms push key system capabilities forward so everyday tasks feel faster, smoother, and more enjoyable. For example, iPhone and iPad apps launch up to 30 percent faster, photos load up to 70 percent faster after being taken, and AirDrop transfers are up to 80 percent faster. During network transitions, moving between cellular and Wi-Fi networks is more seamless than ever, and browsing and transferring files between external drives and iPad is up to 5x faster — making it just as fast as Finder on Mac. In Spotlight, Photos, and Mail, the search experience has been rebuilt to make it more stable and efficient to help users find exactly what they are looking for. And in Mail, a completely new ranking system surfaces even more relevant results in Top Hits.
Refinements to the software design deliver an even more focused and approachable experience across apps and platforms. A new slider in Settings gives users the option to personalize Liquid Glass, adjusting it anywhere from ultra-clear to fully tinted to match their preference, and app icons have been updated to be sharper and more defined. On Mac, updates reincorporate cornerstones of the macOS design that users have always loved, including a more uniform toolbar across the top of apps, edge-to-edge sidebars, colored sidebar icons, and more.
Additional features coming this fall:
• iCloud Shared Albums introduce cross-platform photo sharing with full-resolution support.
• The Health app brings support for perimenopause and menopause in Cycle Tracking, including notifications about cycle deviations inclusive of perimenopause.
• On Apple Watch, a new dynamic app grid features the icons for five Siri-suggested apps, users can open a widget in the Smart Stack with a new tap gesture, and a new Find My app consolidates Find Devices, Find Items, and Find People.
• AirPods users can now enjoy custom EQ to further personalize how their AirPods sound. And with expanded Apple GymKit functionality, users with AirPods Pro 3 can sync their heart rate data through iPhone while enjoying incredible audio quality.
• Apple Vision Pro users can now turn panoramas into spatial scenes and use them as personal Environments, and connecting to Wi-Fi is up to 3x faster.
• Apple Maps brings an enhanced Flyover experience, which combines aerial imagery with AI, allowing users to enjoy even more detailed visuals.
Availability
• The new features are available for testing starting today through the Apple Developer Program at developer.apple.com, and a public beta will be available through the Apple Beta Software Program next month at beta.apple.com. New software features will be available as a free software update this fall. For more information, visit apple.com/ios, apple.com/ipados, apple.com/macos, apple.com/watchos, apple.com/tvos, and apple.com/visionos.
• Users who enable Apple Intelligence on supported products set to a supported language will have access this fall with iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27.
• Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/apple-intelligence.
• Apple Intelligence and Siri AI in iOS 27, iPadOS 27, macOS 27, watchOS 27, and visionOS 27 are available on iPhone 16 models or later, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), iPad models with M1 or later, Mac with M1 or later, Apple Vision Pro, Apple Watch Series 10 or later, Apple Watch Ultra 2 or later, and Apple Watch SE 3 when paired with an Apple Intelligence-enabled iPhone nearby.
• Some Apple Intelligence features, including image generation, have daily usage limits because they rely on powerful server models. Increased access is available with most iCloud+ subscription plans, which also include Apple Intelligence support for compatible Home cameras.
• New Siri AI features are available for developer testing starting today across iOS 27, iPadOS 27, macOS 27, and visionOS 27. Siri AI will be available for developer testing in a future watchOS 27 beta.
• Siri AI will be available as a beta later this year for users with a supported device set to English, and Apple will quickly expand support for more languages.
• Mac, Apple Watch, and Apple Vision Pro users in the EU will be able to access Siri AI when set to a supported language. Siri AI will not be available initially in the EU in iOS and iPadOS.
• Siri AI and the other new Apple Intelligence features will not be available in China while Apple works through regulatory requirements.
Features are subject to change. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
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