Apple News
Apple CEO Tim Cook posts open letter to customers: ’50 Years of Thinking Different’
Fifty years ago in a small garage, a big idea was born. Apple was founded on the simple notion that technology should be personal, and that belief — radical at the time — changed everything.
April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from iPod to iPhone, iPad to Apple Watch and AirPods, as well as the services we use every day — the App Store, Apple Music, Apple Pay, iCloud, and Apple TV — we’ve spent five decades rethinking what’s possible and putting powerful tools into people’s hands. Through every breakthrough, one idea has guided us — that the world is moved forward by people who think different.
That’s because progress always begins with someone — an inventor or scientist, a student or storyteller — who imagines a better way, a new idea, a different path. That spirit has guided Apple from the start. But it has never belonged to us alone.
Every invention we bring into the world is just the beginning of a story. The most meaningful chapters are written by all of you — the people who use our technology to work, learn, dream, and discover. You’ve made breakthroughs and launched businesses. You’ve cheered up loved ones in the hospital and captured your toddler’s first steps. You’ve run marathons, written books, and rekindled friendships. You’ve chased your curiosity, found your new favorite song, and shared stories that connect us all.
In your hands, the tools we make have improved lives, and sometimes even saved them. And that is what inspires us — not what technology can do alone, but everything you can do with it.
At Apple, we’re more focused on building tomorrow than remembering yesterday. But we couldn’t let this milestone pass without thanking the millions of people who make Apple what it is today — our incredible teams around the world, our developer community, and every customer who has joined us on this journey. Your ideas inspire our work. Your trust drives us to do better. Your stories remind us of all we can accomplish when we think different.
If you’ve taught us anything, it’s that the people crazy enough to think they can change the world are the ones who do.
So here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
Here’s to you.
Tim Cook
MacDailyNews Take: In the end, the best ideas always win – and Steve’s are still winning big, many decades later.
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iPhone Fold expected to offer 256GB, 512GB, and 1TB storage options, cost upwards of $2,999
Weibo leaker Instant Digital, who has a strong track record with Apple rumors, has posted that Apple’s anticipated book-style foldable “iPhone Fold” will be available in three storage configurations, with the following estimated prices:
• 256GB: ~$2,320
• 512GB: ~$2,610
• 1TB: ~$2,900
Tim Hardwick for AppleInsider:
For context, Apple presently offers the iPhone 17 Pro in the same three storage options – 256GB, 512GB, and 1TB – with the iPhone 17 Pro Max offered in a fourth 2TB storage option costing $1,999. Note that the corresponding storage prices shown above are approximate USD conversions from Chinese yuan at the current exchange rate, and shouldn’t be taken as reflective of the final price in the U.S. As such, consider them ballpark figures.
The starting price of the foldable iPhone could be nearly twice as much as the iPhone 17 Pro Max, and Apple could put it somewhere between $1,800 and $2,500, which is double what the iPhone 17 Pro costs. The latest rumors suggest it will be on the higher side of that estimate, and these approximate storage tier prices appear to bear that out.
MacDailyNews Take: So, $2,499 to start, $2,749 for 512GB, and $2,999 for 1TB. Who’s in? When you think of it as “an iPhone and an iPad mini,” the prices aren’t bad at all! This will be a an aspirational device in its first go-round that will sell in relatively low volume vs. the rest of the iPhone family, but which will also downsell the iPhone 18 Pro and iPhone 18 Pro Max.
The iPhone 18 Pro models will become the logical step-down, boosting their sales as the high-end iPhone alternative. Expect this to fuel at least a 10% bump in total iPhone shipments for 2026.
With “iPhone Fold,” Apple will clearly target the ultra-premium segment, appealing to early adopters and tech enthusiasts rather than mass-market buyers. This could limit its initial shipments to something like 10-15 million units in the first year (far below the 200+ million iPhones Apple typically moves annually) but still enough to grab a significant chunk (around 22% unit share and 34% of revenue) in the foldable smartphone category.
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iPhone Fold expected to feature iPad UI when open, including side-by-side multitasking
Apple’s upcoming foldable iPhone, according to Mark Gurman of Bloomberg News, will incorporate significant updates to the iOS operating system. These changes will introduce iPad-style layouts and support for running apps side by side for the first time, greatly improving multitasking capabilities and making the device more versatile.
This will mark Apple’s long-anticipated debut in the foldable smartphone category. The device is expected to feature a foldable inner display approximately the size of an iPad mini when opened, per sources familiar with the plans. It will also include an external cover screen roughly comparable in size to that of a compact traditional iPhone.
Mark Gurman for Bloomberg News:
The inside display will use a wide aspect ratio, a departure from the narrower formats of foldable phones currently on the market. That should be a key selling point, according to the people, who asked not to be identified because the project is still under wraps.
The Apple design is intended to make the device more appealing for watching video, the people said. It also should be easier for developers to redesign their iPhone apps to more closely resemble iPad software.
Apple is developing new iOS app layouts and revamping its core iPhone programs to add sidebars along the left edge of the screen, similar to many of its iPad apps. Developers will also be able to adapt their iPhone software for the new interface, which will use proportions similar to an iPad in landscape mode.
Despite offering an iPad-like app experience, the foldable iPhone will run the standard iOS — not iPadOS, the company’s tablet operating system. This means it will retain a simpler multitasking system, rather than adopting the more desktop-like interface introduced in iPadOS 26. It also won’t run existing iPad apps out of the box.
While the foldable iPhone won’t run several windows at once like an iPad mini, it will be able to show two apps side by side.
MacDailyNews Take: Based on the Apple A19 Pro, the “iPhone Fold,” expected to be powered by an A20 Pro, will certainly be more than capable of multitasking smoothly.
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PC Mag reviews Apple’s iPhone 17e: ‘Entry-level price, premium feel’
Apple’s iPhone 17e is a powerful and more affordable addition to the iPhone 17 lineup. At the heart of iPhone 17e is the latest-generation A19, which delivers exceptional performance for everything users do.
iPhone 17e also features C1X, the latest-generation cellular modem designed by Apple, which is up to 2x faster than C1 in iPhone 16e. The 48MP Fusion camera captures stunning photos, including next-generation portraits, and 4K Dolby Vision video. It also enables an optical-quality 2x Telephoto — like having two cameras in one.
The 6.1-inch Super Retina XDR display features Ceramic Shield 2, offering 3x better scratch resistance than the previous generation and reduced glare. With MagSafe, users can enjoy fast wireless charging and access to a vast ecosystem of accessories like chargers and cases. And when iPhone 17e users are outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features — including Emergency SOS, Roadside Assistance, Messages, and Find My via satellite — help them stay connected when it matters most.
The $599 Apple iPhone 17e is an excellent follow-up to last year’s already-good iPhone 16e… It’s a great option for first-time phone users, those who want a basic smartphone, and those upgrading from older models, like the iPhone 11 or iPhone 12. Seasoned iPhone users who want more than the basics, will likely want to pay the extra $200 for the iPhone 17’s more flexible camera system, longer battery life, better display, and faster wireless speeds. It remains our Editors’ Choice, and the best iPhone for most people.
The iPhone 17e is a fine piece of hardware. Some might call it boring, but I call it refined. And honestly, simplicity goes a long way these days.
In terms of speed, the 17e beats the 16e and mostly matches the iPhone 17, which is great… It runs smoothly with no stuttering, hiccups, or crashes. It runs Apple Intelligence just as aptly as other current iPhones without issue. Moreover, it’s great for gaming on the go…
There are no slowdowns, no speedbumps, and no issues running the toughest apps on the app store—and you can expect years of new features.
MacDailyNews Take: The addition of MagSafe will be among the iPhone 17e’s biggest selling points – and a boon for Apple’s accessories sales!
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‘Silo’ season 3 will premiere on Apple TV this summer, earlier than expected
The highly anticipated return to the twist-filled sci-fi universe of “Silo” on Apple TV is arriving earlier than many fans expected.
While appearing on TODAY to promote her upcoming Netflix film Peaky Blinders: The Immortal Man, Rebecca Ferguson, who stars in “Silo” as Juliette Nichols and also serves as an executive producer, confirmed that “Silo” season 3 will debut on Apple TV this summer.
That said, she didn’t provide a specific month or exact premiere date for the new season.
Jordan Williams for ScreenRant:
The confirmation of season 3 arriving in summer 2026 comes amid a long wait following Silo season 2’s ending in January 2025, which left off on some cliffhangers and open-ended stories. As such, the anticipation for season 3 to finally arrive on Apple TV has been growing steadily, especially after filming on the new outing wrapped in May 2025.
Following a two-season renewal in December 2024, Silo seasons 3 and 4 were filmed back-to-back, with Apple TV confirming that the fourth season would also be the hit sci-fi series’ last. Since Silo season 4 just concluded filming earlier this month, the wait for its arrival after season 3 shouldn’t be too excruciating.
In addition to confirming the upcoming outing’s release window, Rebecca Ferguson teased what fans of Silo can expect from season 3. Without addressing any specific story details, Silo’s main cast member revealed that the series “gets better and better,” which also bodes well for the show’s upcoming fourth season: “It does get, oddly, better and better. I find it is unusual for shows to grow and to advance in stories, I find they just kind of fall out, but this one gets better and better.”
MacDailyNews Take: “Silo” season 3 is said to adapt Shift, the second book in Hugh Howey’s Wool (or Silo) trilogy, but with notable adjustments to give Rebecca Ferguson’s lead character, Juliette Nichols, who played only a minor role in the novel, a much more prominent presence. The episodes premiering this summer are also anticipated to weave in elements from Howey’s concluding novel, Dust, which picks up more directly from the events of the first book, Wool upon which the first two seasons of “Silo” were based.
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Tom’s Hardware: Apple’s MacBook Neo is ‘a budget-priced game-changer’
Apple’s all-new MacBook Neo, its most affordable laptop ever, starts at just $599 (and $499 for education customers), bringing the full Mac experience to millions more users worldwide with a breakthrough price point designed to undercut cheap entry-level Windows PCs and Chromebooks.
The 13-inch MacBook Neo features a durable aluminum enclosure available in vibrant new colors — blush, indigo, silver, and a fresh citrus—paired with a stunning Liquid Retina display offering high resolution, 500 nits brightness, and support for 1 billion colors for vivid websites, photos, videos, and apps.
At its core is the A18 Pro chip, delivering up to 50% faster everyday performance like web browsing and up to 3x quicker on-device AI tasks (such as advanced photo effects) compared to the top-selling PC with the latest Intel Core Ultra 5, while providing up to 16 hours of battery life for true all-day use without recharging.
Additional highlights include a 1080p FaceTime HD camera with dual mics for sharp video calls, dual side-firing speakers with Spatial Audio for immersive sound, Apple’s comfortable and precise Magic Keyboard, a large Multi-Touch trackpad with gesture support, and macOS Tahoe featuring seamless iPhone integration, Apple Intelligence, and broad app compatibility.
Andrew E. Freedman for Tom’s Hardware:
With the introduction of the MacBook Neo, starting (and tested) at $599, Apple has made a laptop for most people at a price that is shockingly affordable for the platform…
And affordable doesn’t mean cheap. The MacBook Neo has the quality aluminum chassis you would expect from any other Mac, along with a bright, clear display. It certainly doesn’t feel like it’s a bargain bin system… Apple has delivered a surprisingly capable machine that could be one of the best ultrabooks at this mass-market price… The MacBook Neo sure doesn’t look or feel like a budget laptop; it’s like a magic trick…
Apple is powering the MacBook Neo with its A18 Pro. This chip was first introduced in the iPhone 16 Pro. Reviewers have been saying for years that smartphone chips were overpowered — the A18 Pro, in a sense, proves them right.
The A18 Pro that Apple is using with the MacBook Neo features six CPU cores: two performance cores and four efficiency cores. There’s a five-core GPU, which is down one core from the version of this chip used in 2024’s flagship iPhone.
The system-on-a-chip also comes with 8GB of RAM. When Apple announced that, some hardware enthusiasts suggested that it wasn’t enough. To them, I say this: the MacBook Neo isn’t for you… [T]his feels like a totally usable Mac, and frankly, one that I could get by with more often than I care to admit as an enthusiast… For most people doing most things — web browsing, sending emails, writing papers, shopping, even light photo editing — the MacBook Neo will do just fine… [P]lenty of people’s simple needs will be met by the A18 Pro and its strong single-core performance.
And for those people, the Neo will look very attractive next to the many plastic machines with poor screens you get when you walk into a big-box store. Every other PC company making notebooks under $700 is officially on notice.
MacDailyNews Take: Yup.
Apple’s MacBook Neo, isn’t just another laptop — it’s a calculated strike at the heart of the affordable computing market. Unveiled on Wednesday, this $599 powerhouse (dropping to just $499 for education buyers) packs Apple’s signature polish into a price point that’s going to hurt the cheap Chromebook market…
At $599, it’s Apple’s most affordable laptop ever, undercutting previous MacBooks while delivering superior hardware and software. If Apple can scale production and availability, expect a market shift. Chromebook makers like Acer, Lenovo, and HP aren’t going to sleep well tonight.
In the end, the MacBook Neo isn’t just competing; it’s redefining what “budget” means in laptops. Chromebooks have enjoyed a free ride in this niche, but Apple just forced a reckoning. If history is any guide, when Apple disrupts a category, the competition doesn’t fare well. – SteveJack, “Apple’s MacBook Neo just made Chromebooks obsolete,” MacDailyNews, March 4, 2026
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Apple Arcade adds award-winning hits ‘DREDGE+,’ ‘Unpacking+,’ and ‘My Very Hungry Caterpillar+’ to its growing catalog
Apple Arcade continues to expand its curated collection of over 200 family-friendly games, offering players uninterrupted gameplay with no ads and no in-app purchases. On April 2, three fun games join the service, including indie gems, App Store Award winners, and beloved fan favorites.
Players can navigate the eerie waters of DREDGE+, the App Store Awards’ iPad Game of the Year for 2025; explore a life story in Unpacking+, a Cultural Impact winner of the 2023 App Store Awards; and nurture the adored character by famed children’s author Eric Carle in My Very Hungry Caterpillar+.
DREDGE+ brings the complete edition of the acclaimed fishing adventure to Apple Arcade. This version includes all released DLC content: The Pale Reach, The Iron Rig, Blackstone Key, and the custom rod. Players can experience the full breadth of this haunting maritime journey as they traverse foggy archipelagoes, dredge up treasures from the depths, and uncover mysteries lurking beneath the waves.
Unpacking+ developed by Witch Beam.
Recognized as a Cultural Impact winner of the 2023 App Store Awards, Unpacking+ is a zen puzzle game about the familiar experience of removing possessions out of boxes and arranging them in a new home. Part block-fitting puzzle, part home decoration, Unpacking+ invites Arcade players to create a satisfying living space as they learn clues about the life they are putting together.
My Very Hungry Caterpillar+ developed by StoryToys.
Based on the character that has captured the hearts of millions, the multi-award-winning and App Store “Best of” My Very Hungry Caterpillar+ lets players care for their very own pet caterpillar. As players feed him, play with him, and explore his world, he grows bigger and unlocks new activities, eventually spinning a cocoon and transforming into a beautiful butterfly. It brings Carle’s timeless story to life in a delightful, interactive experience for the whole family to enjoy.
Disney SpellStruck developed by Artist Arcade.
Apple Arcade delivers more than just new releases; the service also brings players exclusive crossovers and updates they can’t find anywhere else. On March 19, the Star Wars saga continues in Disney SpellStruck, which adds new Adventure Mode maps inspired by Episode V — The Empire Strikes Back, along with Darth Vader and Lando Calrissian as new playable characters.
Puyo Puyo Puzzle Pop developed by SEGA.
On April 9, Puyo Puyo Puzzle Pop is celebrating the 35th anniversary of the Puyo Puyo franchise by adding a brand-new game mode, Puyo Puyo Garden. In a first for the series, players can grow, nurture, and battle their own unique Puyo.
For more details on new games and updates, players can visit the App Store or check out the Apple Games app — the best place to experience Apple Arcade and instantly jump back into the games they love, find their next favorite, and have more fun with friends.
Pricing and Availability
• Apple Arcade is available for $6.99 (U.S.) per month with a one-month free trial. Customers who purchase a new iPhone, iPad, Mac, or Apple TV receive three months of Apple Arcade for free.
• Apple Arcade is part of Apple One’s Individual ($19.95 U.S.), Family ($25.95 U.S.), and Premier ($37.95 U.S.) plans, with a one-month free trial.
• Arcade Originals are playable across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. App Store Greats are available on iPhone, iPad, and Apple Vision Pro.
• An Apple Arcade subscription gives a family of up to six unlimited access to all the games in its catalog.
• Availability for the 200+ games across devices varies based on hardware and software compatibility. Some content may not be available in all areas.
MacDailyNews Take: Enough with the pluses already! Sheesh.
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‘Friday Night Baseball’ returns to Apple TV for its fifth season on March 27th
“Friday Night Baseball” — a weekly Major League Baseball (MLB) doubleheader on Apple TV — returns for its fifth season on Friday, March 27th. Fans across 60 countries and regions can enjoy two marquee matchups each week throughout the 25-week MLB regular season, featuring enhanced production quality, expert commentary, and no local broadcast restrictions.
Apple and MLB today revealed the “Friday Night Baseball” schedule for the first half of the season, with games running through June 26. Highlights include the storied New York Subway Series matchup between the Yankees and Mets, plus multiple appearances by reigning National League MVP Shohei Ohtani and the defending World Series champion Los Angeles Dodgers, including a classic matchup against the Cubs at Dodger Stadium, a showdown with the Philadelphia Phillies, and a heated NL West rivalry game against the San Diego Padres. See below for the full schedule.
“‘Friday Night Baseball’ on Apple TV continues to elevate how fans experience the game,” said Oliver Schusser, Apple’s vice president of Apple Music, Apple TV, Sports, and Beats, in a statement. “With cutting-edge production — including the integration of iPhone to capture immersive new perspectives — and a full season of marquee matchups available without local broadcast restrictions, we’re delivering a modern, premium broadcast experience designed for fans everywhere.”
For the fourth straight season, “Friday Night Baseball” games will be called by broadcast teams Wayne Randazzo (play-by-play), Dontrelle Willis (analyst), and Heidi Watney (sideline reporter); and Alex Faust (play-by-play), Ryan Spilborghs (analyst), and Tricia Whitaker (sideline reporter) with Rich Waltz, who will join the broadcast team to call select games during the season.
Beginning opening day on March 26, fans in the U.S. can enjoy the MLB Big Inning whip-around show, featuring live look-ins and in-game highlights every weeknight, and a full slate of MLB-related content on Apple TV, including Countdown to First Pitch, MLB Daily Recap, and MLB This Week. Fans can also access MLB programming free on the Apple TV app, including game recaps, classic games, highlights, interviews, and more.
“Friday Night Baseball” is produced by MLB Network’s Emmy Award-winning production team in partnership with Apple’s live sports production team.
“Friday Night Baseball,” iPhone 17 Pro Recognized by National Baseball Hall of Fame
On the final Friday of the 2025 MLB regular season, Apple TV introduced iPhone 17 Pro into the live production workflow of “Friday Night Baseball,” marking the first time iPhone has been integrated into a live professional sports broadcast as a primary camera.
The milestone broadcast at Boston’s Fenway Park — where the Red Sox clinched a postseason berth with a thrilling walk-off win over the Detroit Tigers — has since been recognized by the National Baseball Hall of Fame, which added one of the authenticated iPhone devices to its permanent collection in Cooperstown, New York. Read more on the Hall of Fame website.
Throughout the 2026 season, iPhone will be further integrated into the broadcast camera lineup for select games.
2026 “Friday Night Baseball” Schedule on Apple TV
Friday, March 27
• Los Angeles Angels at Houston Astros – 8:15 p.m. ET
• Cleveland Guardians at Seattle Mariners – 9:45 p.m. ET
Friday, April 3
• Milwaukee Brewers at Kansas City Royals – 7:45 p.m. ET
• Atlanta Braves at Arizona Diamondbacks – 9:45 p.m. ET
Friday, April 10
• Los Angeles Angels at Cincinnati Reds – 6:45 p.m. ET
• San Francisco Giants at Baltimore Orioles – 7:15 p.m. ET
Friday, April 17
• Tampa Bay Rays at Pittsburgh Pirates – 6:45 p.m. ET
• Detroit Tigers at Boston Red Sox – 7:15 p.m. ET
Friday, April 24
• Philadelphia Phillies at Atlanta Braves – 7:15 p.m. ET
• Chicago Cubs at Los Angeles Dodgers – 10:15 p.m. ET
Friday, May 1
• Cincinnati Reds at Pittsburgh Pirates – 6:45 p.m. ET
• Kansas City Royals at Seattle Mariners – 9:45 p.m. ET
Friday, May 8
• Minnesota Twins at Cleveland Guardians – 7:15 p.m. ET
• St. Louis Cardinals at San Diego Padres – 9:45 p.m. ET
Friday, May 15
• Toronto Blue Jays at Detroit Tigers – 6:45 p.m. ET
• New York Yankees at New York Mets – 7:15 p.m. ET
Friday, May 22
• Houston Astros at Chicago Cubs – 2:20 p.m. ET
• Detroit Tigers at Baltimore Orioles – 7:15 p.m. ET
Friday, May 29
• Minnesota Twins at Pittsburgh Pirates – 6:45 p.m. ET
• Philadelphia Phillies at Los Angeles Dodgers – 10:15 p.m. ET
Friday, June 5
• Cleveland Guardians at Texas Rangers – 8:15 p.m. ET
• Kansas City Royals at Minnesota Twins – 8:15 p.m. ET
Friday, June 12
• Arizona Diamondbacks at Cincinnati Reds – 7:15 p.m. ET
• Atlanta Braves at New York Mets – 7:15 p.m. ET
Friday, June 19
• St. Louis Cardinals at Kansas City Royals – 8:15 p.m. ET
• Minnesota Twins at Arizona Diamondbacks – 9:45 p.m. ET
Friday, June 26
• Chicago Cubs at Milwaukee Brewers – 7:45 p.m. ET
• Los Angeles Dodgers at San Diego Padres – 9:45 p.m. ET
How to Watch “Friday Night Baseball”
Apple TV subscribers can watch “Friday Night Baseball” on the Apple TV app on iPhone; iPad; Apple TV 4K; Apple Vision Pro; Mac; popular smart TVs from Samsung, LG, Sony, VIZIO, TCL, and others; Roku and Amazon Fire TV devices; Chromecast with Google TV; PlayStation and Xbox gaming consoles; and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers.1 For a limited time, eligible customers who purchase and activate a new iPhone, iPad, Apple TV, or Mac can enjoy three months of Apple TV for free. Visit apple.com/tvpr and see the full list of supported devices.
Fans can also easily subscribe to access Apple TV shows and live sports programming through additional endpoints, including Prime Video subscriptions, Roku premium subscriptions, Comcast Xfinity, DIRECTV, and more.
DIRECTV FOR BUSINESS will offer access to Apple TV’s live sports programming — including “Friday Night Baseball,” all MLS matches, and F1 in the U.S. — to its network of more than 300,000 sports bars, restaurants, hotels, and other commercial establishments.
EverPass is offering commercial establishments access to stream Apple TV’s complete live sports portfolio — including “Friday Night Baseball,” MLS, and F1 in the U.S. — available to new and existing EverPass customers through the EverPass Core package.
More Ways to Follow MLB All Season Long
Fans can follow their favorite teams all season long with the free Apple Sports app for iPhone, where available. Designed for speed and simplicity, the app puts a user’s favorite leagues and teams front and center, and is the best way for baseball fans to stay up to date on scores, stats, standings, and their favorite clubs throughout the MLB season. Apple Sports allows users to easily navigate between scores and upcoming games, and explore play-by-play information, stats, and more. With Live Activities, Apple Sports delivers real-time updates for all MLB games, providing live scores and play-by-play info at a quick glance to a user’s iPhone Lock Screen and Apple Watch. Game Card Sharing lets fans share their excitement for any game. Apple Sports also seamlessly syncs with favorites selected within the My Sports experience, including on the Apple TV app and in Apple News.
In Apple News, fans can easily follow the league and their favorite teams in the MLB feed, and watch personalized MLB highlights. Each Friday, fans can also access a curated group of the most exciting stories from around the league.
In Apple Music, fans can find official playlists featuring the walk-up songs from each week’s teams, as well as a collection of classic songs celebrating baseball.
MacDailyNews Take: Spring is about to be sprung!
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Apple TV celebrates world premiere of ‘Imperfect Women,’ starring Elisabeth Moss, Kerry Washington, and Kate Mara
On Tuesday, March 10th, at the Academy Museum of Motion Pictures in Los Angeles, Apple TV celebrated its highly anticipated limited series “Imperfect Women” with a star-studded, red carpet premiere event. “Imperfect Women” is a new psychological thriller starring and executive produced by Elisabeth Moss and Kerry Washington, and created for television by Annie Weisman, who also serves as showrunner. The eight-episode series will make its global debut on Apple TV with the first two episodes on Wednesday, March 18th, followed by new episodes every Wednesday through April 29th.
Attendees at the “Imperfect Women” red carpet premiere included executive producers and stars Elisabeth Moss and Kerry Washington; showrunner, creator and executive producer Annie Weisman; series stars Kate Mara, Corey Stoll, Leslie Odom Jr., Audrey Zahn, Sheryl Lee Ralph, Violette Linnz, Indiana Elle, Jackson Kelly, Keith Carradine, Sherri Saum, Maggie Weible, and Theo Bongani Ndyalvane; director and executive producer Lesli Linka Glatter; author and executive producer Araminta Hall; and executive producers Kay Oyegun, Pilar Savone, Lindsey McManus, and more.
Based on Araminta Hall’s novel of the same name, “Imperfect Women” examines a crime that shatters the lives of a decades-long friendship of three women. The unconventional thriller explores guilt and retribution, love and betrayal, and the compromises we make that alter our lives irrevocably. As the investigation unfolds, so does the truth about how even the closest friendships may not be what they seem.
The ensemble cast starring alongside Emmy Award winners Moss and Washington also includes Kate Mara, Joel Kinnaman, Corey Stoll, Leslie Odom Jr., Audrey Zahn, Jill Wagner, Rome Flynn, Sheryl Lee Ralph, Violette Linnz, Indiana Elle, Jackson Kelly, Keith Carradine, Ana Ortiz, Wilson Bethel and Sherri Saum.
“Imperfect Women” is a co-production between 20th Television and Apple Studios. The series is created, showrun and executive produced by Weisman, marking her latest collaboration with Apple TV following the critically acclaimed dramedy “Physical.” The limited series is executive produced by Moss and Lindsey McManus, who initially optioned the book, via their production company Love & Squalor Pictures. Washington executive produces for her Simpson Street banner alongside Pilar Savone. Author Hall serves as executive producer along with writer Kay Oyegun. Lesli Linka Glatter (“Homeland,” “Love & Death”) serves as director and executive producer of episodes one, four and five.
Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 759 wins and 3,311 award nominations and counting including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Oscar Best Picture winner “CODA” and Academy Award nominee “F1,” the highest-grossing sports feature of all time.
MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.
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MacBook Neo’s A18 Pro proves to be a formidable laptop processor – review
Apple’s all-new MacBook Neo, its most affordable laptop ever, starts at just $599 (and $499 for education customers), bringing the full Mac experience to millions more users worldwide with a breakthrough price point designed to undercut cheap entry-level Windows PCs and Chromebooks.
The 13-inch model features a durable aluminum enclosure available in vibrant new colors—blush, indigo, silver, and a fresh citrus—paired with a stunning Liquid Retina display offering high resolution, 500 nits brightness, and support for 1 billion colors for vivid websites, photos, videos, and apps.
At its core is the A18 Pro chip, delivering up to 50% faster everyday performance like web browsing and up to 3x quicker on-device AI tasks (such as advanced photo effects) compared to the top-selling PC with the latest Intel Core Ultra 5, while providing up to 16 hours of battery life for true all-day use without recharging.
Additional highlights include a 1080p FaceTime HD camera with dual mics for sharp video calls, dual side-firing speakers with Spatial Audio for immersive sound, Apple’s comfortable and precise Magic Keyboard, a large Multi-Touch trackpad with gesture support, and macOS Tahoe featuring seamless iPhone integration, Apple Intelligence, and broad app compatibility.
Chris Welch for Bloomberg News:
The $599 MacBook Neo, available in stores this Wednesday, proves that it’s possible to make a laptop that stays true to Apple Inc.’s reputation for craftsmanship, performance and reliability — even at roughly half the price of the popular MacBook Air. By reaching that price point, the company is opening up macOS to a completely new market of first-time buyers who previously couldn’t afford to splurge, or simply preferred not to…
I’ve been pleasantly surprised at just how far Apple’s first laptop powered by an iPhone chip can go. The Neo and its A18 Pro are capable enough to edit RAW images in Adobe Inc.’s Lightroom. They can handle cutting short 4K videos in apps like iMovie or CapCut without stumbling. Need to record a podcast or quick song demo? That’s more than doable.
Even for consumers who stick to more casual computing, the Neo’s aluminum build, crisp screen and well-balanced speakers are going to make this a no-brainer purchase for millions. In your hands, the device looks, feels and sounds every bit like a Mac…
[T]he display on the Neo is crisp, colorful and bright enough for most coffee shops or classrooms. I’ve been spoiled by the Pro’s Mini LED display for several years running, but the Neo hasn’t felt like a painful downgrade…
The Neo’s side-firing speakers also perform better than I was expecting. They’re nowhere near as immersive or dynamic as the best-in-class loudspeakers on a 16-inch MacBook Pro, but for watching a movie, TV show or YouTube video on the couch? You’re not going to be left wanting for more.
Over several days of testing the MacBook Neo… the A18 Pro is proving to be a formidable laptop processor, just as it was on mobile.
At $599 (or $499 through Apple’s education store), the MacBook Neo hits a new sweet spot for the company. I’ll be returning to my trusty MacBook Pro since I’m too spoiled by now to give up its amenities and perks. But for first-time Mac buyers or even those seeking a secondary couch computer, the Neo might be too good to pass up.
MacDailyNews Take: The MacBook Neo is a legitimate game-changer for Apple and the entire Mac platform because it shatters the long-standing price barrier that kept macOS out of reach for millions of users. Now, the full, seamless Mac experience with premium aluminum build, vibrant colors, a gorgeous Liquid Retina display, 16-hour battery life, Apple Intelligence, and blazing A18 Pro performance (up to 50% faster everyday tasks and 3x quicker on-device AI vs. top Intel PCs) puts crappy plastic Windows laptops or Chromebooks to shame.
MacBook Neo is Apple’s boldest move yet to expand the Mac platform, convert hordes of PC users (and budget-conscious students/parents), dramatically grow the Mac ecosystem, and cement macOS even at the budget level. Hello, mass Mac adoption!
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Apple’s new M5 Max MacBook Pro delivers a huge SSD read/write speed boost
Apple’s latest MacBook Pro, armed with the blazing-fast M5 Max chip, isn’t just another incremental bump, it’s a genuine performance rocket that leaves the M4 generation in the dust, especially when it comes to noticeably zippy SSD read/write speeds.
Cameron Faulkner, Nathan Edwards, and Antonio G. Di Benedetto for The Verge:
Apple claims that its 2026 models can deliver “up to 2x” the sustained read and write speeds of the M4 laptops. Our testing bore that out: the 4TB SSD in the 16-inch M5 Max MacBook Pro could sustain a 13.6GB/s read speed and an even higher 17.8GB/s write speed. That’s 86 percent faster reads and 123 percent faster writes than the 4TB drive on our M4 Max review unit. [We] saw similar results in the 2026 MacBook Air with the M5, as well as the M5-equipped MacBook Pro that we reviewed in late 2025 compared to its predecessor…
Compared to the 12 CPU core / 38 GPU core M2 Max from 2023, single CPU core performance in Geekbench 6 for the M5 Max is 55 percent faster, while multi-core performance nearly doubled. Metal rendering performance in a GPU test showed a 64 percent improvement in the M5 Max versus the M2 Max. And the M5 Max cut Premiere Pro 4K export time of our five-minute, 33-second video by a full 30 percent — doubtless also helped by faster write speeds.
The performance gains of the M5 Max are substantial enough to make a night-and-day difference if you’re used to a laptop with the M2 Max chip [or earlier].
MacDailyNews Take: Without even factoring in the CPU* and GPU** performance gains, those 86% faster reads and 123% faster writes alone will make it well worth the upgrade for professional users.
*The M5 Max is about 10 percent faster in Geekbench CPU multicore and 14 percent faster in Cinebench 2026.
**The GPU cores in the M5 Max deliver a 26 percent improvement with the OpenCL framework, an 18 percent improvement with Metal graphics rendering, and shaved eight seconds from The Verge‘s test 4K Premiere Pro export test vs. the M4 Max, about a 10 percent improvement.
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China’s grip slips: Apple now assembles 25% of iPhones in India
Apple ramped up iPhone assembly in India by roughly 53% last year, now assembling about a quarter of its flagship devices there as the company accelerates its shift away from Chinese Communist Party-controlled China.
The tech giant assembled around 55 million iPhones in India in 2025, up sharply from 36 million the prior year, amid ongoing efforts to diversify its supply chain amid geopolitical tensions and trade pressures.
Apple has aggressively expanded in the world’s most populous nation in recent years, aided by Indian Prime Minister Narendra Modi’s production-linked incentive (PLI) scheme designed to position India as a global manufacturing powerhouse. These government subsidies have helped counter some of India’s inherent challenges, such as a less mature supply chain than China’s and persistent logistics hurdles.
The company assembled about 55 million iPhones in India in 2025, up from 36 million a year earlier, people familiar with the matter said, asking not to be named because the numbers aren’t public. Apple makes about 220 million to 230 million iPhones a year globally, with India’s share of the total increasing rapidly.
In 2025, shipments from China, where Apple still makes the bulk of iPhones, faced headwinds as a result of US tariffs related to the two economic powers’ trade war. The levies pushed Apple and its suppliers to move a greater share of devices meant for the American market to alternative manufacturing destinations, with India emerging as a major brightspot.
Even though the gap has narrowed, electronics assembly and component manufacturing still costs more in India than in countries including China and Vietnam. That’s prompted Apple, Samsung Electronics Co. and others to seek more government support.
Companies are discussing with New Delhi another round of incentives to support export growth.
Cupertino, California-based Apple currently assembles all versions of the latest iPhone 17 lineup in India, including the high-end Pro and Pro Max models. Its suppliers in India, including Foxconn Technology Group, Tata Electronics and Pegatron Corp., also build older models such as the iPhone 15 and iPhone 16 for local sales and export.
MacDailyNews Take: Apple isn’t just diversifying, it’s thriving. And, based on the pace of progress in India in the last few years, that 25% could easily become 30%, 40%, or more.
Hopefully sooner than later, it’ll be “China who?” India is Apple’s new best product assembly friend, and the future is finally looking delightfully decentralized!
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German publishers push back on Apple’s privacy-focused tracking changes, call for antitrust fine
German publishers and advertisers have urged the country’s competition authority to reject Apple’s latest proposals for adjusting its App Tracking Transparency framework and to impose a fine on the tech giant, arguing that the revisions fall short of addressing longstanding antitrust concerns in mobile advertising.
The dispute centers on Apple’s App Tracking Transparency (ATT) tool, introduced to give iOS users greater control over whether apps can track their activity across other companies’ apps and websites. Apple has long positioned the feature as a cornerstone of user privacy protection, and the company continues to defend it vigorously amid mounting regulatory scrutiny in Europe.
In February 2025, Germany’s Federal Cartel Office charged Apple with abusing its market power following complaints from Meta Platforms, publishers, advertisers, and app developers whose business models depend heavily on targeted advertising. To address those concerns, Apple proposed changes last December, including neutral consent prompts that apply equally to its own services and third-party apps, aligned wording, content, and visual design across messages, and a simplified process for developers to seek user permission for advertising-related data processing in compliance with data protection laws.
Despite these efforts, a coalition of German trade associations—including media agencies, the German Advertising Federation, and the German Association of the Branded Goods Industry—rejected the proposals on March 10, 2026. In a joint letter responding to the competition authority’s request for feedback, the groups argued that the changes fail to remedy the core issues identified by regulators.
“The proposed commitments would not change the negative effects of the App Tracking Transparency Framework,” said Bernd Nauen, chief executive of the German Advertising Federation, in a statement. “Apple would remain the data gatekeeper and would continue to decide who gets access to advertising-relevant data and how companies can communicate with their end customers.”
The associations called on the watchdog to dismiss Apple’s revisions outright, order an end to the ATT framework in its current form, and levy a fine. Under German antitrust rules, violations can result in penalties of up to 10% of a company’s global annual turnover.
Apple pushed back firmly against the demands, emphasizing its commitment to user privacy over industry demands for broader tracking access.
“The tracking industry has consistently fought our efforts to keep users in control of their data, and this is just their latest attempt to gain unfettered access to personal information,” Apple said in a statement. “We will continue to defend this important privacy tool for our users.”
The company noted additional support for its position, pointing out that German data protection authorities have confirmed the tool’s consistency with privacy laws. Apple also cited a study it commissioned showing overwhelming backing from iOS users for the privacy controls.
The German competition authority will now weigh the feedback before deciding on next steps in the long-running investigation.
MacDailyNews Take: The ongoing case once again underscores the fundamental clash between Apple’s steadfast commitment to user privacy and the outdated, surveillance-heavy business models still clung to by many publishers and app developers.
Apple’s App Tracking Transparency framework is not some sort of anticompetitive roadblock, it simply allows users to exercise meaningful control over whether their activity is tracked across apps and websites. ATT not a barrier, it’s the necessary, user-focused tool that the entire digital ecosystem has desperately needed for years. Apple is not standing in the way of “fair competition,” it’s standing in the way of unchecked personal user data exploitation by third parties.
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Apple postpones smart home display launch due to LLM Siri delays
Apple continues to face setbacks in its AI ambitions, particularly with the long-awaited overhaul of Siri. According to a new Bloomberg News report, the company has once again postponed the launch of its much-rumored smart home display (internally code-named J490), a screen-equipped device designed as a key hub for home control and featuring the upgraded Siri as its primary interface.
Originally targeted for spring 2025 and later eyed for earlier this year, the product that’s often described as a HomePod-style hub with a display, is now expected to arrive later in 2026, likely around September, to align with the completion of the revamped, more intelligent LLM Siri.
Mark Gurman for Bloomberg News:
The predicament underscores the need for Apple to catch up in artificial intelligence. Siri lies at the heart of its AI strategy — with many future products depending on the technology. But Apple has pushed back long-promised features, including some that were unveiled to consumers nearly two years ago.
That’s created discord between the tech giant’s software and hardware plans. The smart display itself has been finished for several months. But the company is now looking to release it around September, when Apple anticipates that the new Siri will finally be complete.
The display, which looks like a square iPad that can be either affixed to a half-domed-shaped speaker base or a wall attachment, is designed to be a central AI hub for the home. The user interface includes a list of circular app icons in a similar arrangement to an Apple Watch’s home screen.
The highlight is a facial recognition-based system that can recognize people when they walk up to the device. With that information, the product can then display personalized data, such as the user’s calendar appointments, reminders, notes, music and news preferences.
MacDailyNews Take: At this point, don’t ship LLM Siri until it works well and, even then, tag it with a CYA “beta” label to preemptively smooth over any launch hiccups.
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Citi reiterates a Buy rating and a $315 price target on Apple stock
Amid surging memory prices, the global smartphone industry faces a challenging year ahead. However, Citi analysts believe Apple is better equipped than its rivals to handle the pressure.
In a research note released Sunday night, the firm made minor downward adjustments to its fiscal 2026 and 2027 earnings estimates for the iPhone giant. Despite this, Citi maintained its Buy rating on Apple stock and kept the price target at $315.
Although Apple isn’t entirely shielded from escalating component costs, its stronger position allows it to potentially capitalize on competitors’ struggles and capture additional market share.
“Apple has learned its lesson from previous memory demand cycles.
“We believe Apple’s procurement team and purchasing strategies have improved over the years,” wrote Citi analyst Atif Malik. “And Apple likely has the best negotiation power among all smartphone vendors.”
Citi estimated a 1.4 percentage-point hit to Apple’s gross margins from rising memory prices in 2026 and a less than 0.5-point impact in 2027. The company’s smaller and lower-cost rivals may be more susceptible to rising component prices.
One sign Apple is managing the pressure better than its competitors: The company last week unexpectedly launched multiple products at more affordable prices. The new iPhone 17e starts at $599, below the starting price of $799 for the standard iPhone 17. The MacBook Neo also starts at $599, a 40% discount from the last-generation MacBook Air at $999.”
MacDailyNews Take: “Evercore ISI analyst Amit Daryanani concurs, writing in a note to clients, “We think investors are under-appreciating how well AAPL is perhaps managing through the memory inflation issue and, critically, how recent product launches demonstrate its ability to offset these pressures.” Evercore reiterated Apple as “Outperform” (Buy) with a $330 price target.
We’re accumulating on the overwrought dips, as always. Anything in the $250s (or, dare we, below, pretty please?) is an absolute gift! – MacDailyNews, March 6, 2026/a>
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Woz reflects on Apple’s journey from garage to global giant at 50
As Apple approaches its 50th anniversary on April 1, 2026, co-founder Steve Wozniak has offered a characteristically humble and insightful reflection on the company’s origins and philosophy. In a recent interview featured on CBS’s “Sunday Morning,” Wozniak shared thoughts that highlight how Apple began not with grand visions of world domination, but with a simple drive to build something meaningfully better than what existed at the time.
When asked about the roots of Apple, Wozniak quipped with his signature humor: “Well, it kind of started when I was born.” He quickly added more seriously, “Steve Jobs wanted a company and he did it, and I was his resource.” This lighthearted yet revealing comment underscores the dynamic between the two Steves: Jobs as the visionary entrepreneur and driving force, and Wozniak as the brilliant engineer whose technical innovations (most notably the groundbreaking Apple I and Apple II) provided the foundation.
Wozniak emphasized that Apple never set out to predict or shape the distant future in the way it ultimately did. Instead, the company’s early ethos was grounded in incremental, immediate progress. “We didn’t foresee the future the way it turned out,” he explained, “but we said for today, we’re taking a step forward ahead of others.”
This mindset of focusing on creating products superior to the competition helped propel Apple from a garage startup in 1976 to one of the most influential and valuable companies in history.
The Apple II, with its color graphics, approachable design, and accessibility for everyday users, sold millions and helped spark the personal computer revolution. Yet, as Wozniak notes, no one at the time could have fully anticipated the iPhone, App Store ecosystem, or the cultural and technological ubiquity Apple enjoys today.
The CBS segment was produced in connection with journalist and author David Pogue’s new book, Apple: The First 50 Years, set for release soon. Pogue interviewed Wozniak along with other pivotal figures from Apple, including current CEO Tim Cook.
(A separate full interview with Cook highlights his view that modern Apple operates in “a party of one,” unmatched and unreplicable in its blend of innovation, integration, and ecosystem.)
MacDailyNews Take: From a couple of Steves tinkering in a Los Altos garage to the most valuable company on the planet with over 2 billion active devices lighting up lives worldwide, Apple’s journey is nothing short of extraordinary.
Apple’s simple, relentless focus on excellence in the present is exactly what turned those first steps into the giant leaps we see today: Mac, iPad, iPhone, the sprawling Apple ecosystem, Apple Watch health revolutions, Apple TV originals, and services that keep the whole thing humming. As the big 5-0 approaches on April 1, 2026, it’s worth remembering: Apple didn’t dream the future into existence; they engineered it, one insanely great product at a time. Here’s to the next 50 years of taking those steps forward — and leaving the competition scrambling to catch up. Happy almost-anniversary, Apple!
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New CAD renders show Apple’s rumored foldable iPhone design
Leaked CAD renders purporting to show Apple’s first foldable iPhone, often referred to as the “iPhone Fold,” have surfaced online, providing one of the clearest glimpses yet into the device’s potential design.
The images, shared by reliable Apple leaker Sonny Dickson on X (formerly Twitter) on March 9, 2026, appear to be based on 3D CAD files. They depict a book-style foldable smartphone that unfolds into a wider, tablet-like form factor rather than the taller, narrower aspect ratios seen in many competing devices like Samsung’s Galaxy Z Fold series.
When folded, the device features a compact outer display described in various reports as approximately 5.5 inches, with slim bezels and what looks like a centered hole-punch cutout for the front-facing camera. The rear panel showcases a distinctive horizontal dual-camera bar stretching across the top, accompanied by an LED flash—resembling a widened version of the camera island on recent iPhone models but adapted for the hinge and internal layout.
Unfolded, the inner screen measures around 7.8 inches (with some sources citing ~7.7–7.8 inches), offering proportions closer to an iPad mini for enhanced multitasking and media consumption. The renders highlight slim bezels, a seemingly minimal or “creaseless” OLED panel (likely supplied by Samsung Display), and hole-punch cameras on both the cover and main displays.
Adding to the intrigue surrounding the device’s durability, recent supply-chain leaks from January 2026 indicate that the iPhone Fold’s hinge is rumored to be constructed from liquid metal (also known as Liquidmetal).
Apple’s involvement with Liquidmetal (a brand of bulk metallic glasses or amorphous alloys) began prominently in 2010, when it signed an exclusive licensing agreement with Liquidmetal Technologies for use in consumer electronics. This gave Apple rights to commercialize the technology, and the company has since been granted numerous related patents (with some filings dating back to around 2008 and grants starting in 2011 onward). That’s approximately 16 years of active engagement, including exclusive licensing, joint patent filings (e.g., with Liquidmetal engineers), and ongoing R&D for production processes.
This material is prized for its exceptional strength-to-weight ratio, high fatigue resistance, and spring-like properties, which could significantly enhance hinge longevity, reduce mechanical stress during repeated folding, and help minimize or eliminate the visible crease on the inner display, a common pain point for current foldables.
This design aligns with longstanding rumors and analyst predictions that Apple has been developing a foldable iPhone for mass production starting in late 2026. Supply chain reports have consistently pointed to a premium positioning, with pricing speculated around $2,200 to $2,400, reflecting advanced components like a crease-resistant display and Apple’s typical high-end build quality.
While Dickson’s track record for accurate Apple leaks lends credibility to the renders, some observers caution that they could stem from early prototypes, case-maker mockups, or even refined fan concepts rather than final production hardware. Previous CAD leaks from late 2025 showed similar elements, suggesting continuity in the design direction.
The emergence of these visuals comes as Apple reportedly aims to differentiate its entry into the foldable market, prioritizing durability, seamless integration with iOS, and a more square-like outer screen for one-handed use.
MacDailyNews Take: Fluid inside, unbreakable outside. Liquid Glass flows across your screen. Liquidmetal endures every fold.
MacDailyNews Note: If the oft-rumored timeline holds, the iPhone Fold could debut alongside or shortly after the iPhone 18 series in fall 2026, ushering in a new category for the iPhone lineup.
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Apple TV unveils trailer for ‘Margo’s Got Money Troubles,’ starring Elle Fanning, Michelle Pfeiffer, Nicole Kidman, and Nick Offerman
Apple TV on Monday revealed the trailer for “Margo’s Got Money Troubles,” starring and executive produced by Academy Award, Emmy Award and Golden Globe Award nominee Elle Fanning; Golden Globe Award winner, and Academy Award and Emmy Award nominee Michelle Pfeiffer; and Academy Award and Emmy Award winner Nicole Kidman. The ensemble cast is also led by Emmy Award winner Nick Offerman and Thaddea Graham. Hailing from A24 and multi-Emmy Award winner David E. Kelley, and based on Rufi Thorpe’s bestselling novel of the same name, the eight-episode Apple Original series will premiere globally on Wednesday, April 15, 2026 with three episodes, followed by new episodes every Wednesday through May 20, 2026.
“Margo’s Got Money Troubles” is a bold, heartwarming and comedic family drama following recent college dropout and aspiring writer, Margo (Fanning), the daughter of an ex-Hooters waitress (Pfeiffer) and ex-pro wrestler (Offerman), as she’s forced to make her way with a new baby, a mounting pile of bills and a dwindling amount of ways to pay them. The series also stars Academy Award winner Marcia Gay Harden, Academy Award nominee and Emmy Award winner Greg Kinnear, Michael Angarano, Rico Nasty, and Lindsey Normington.
“Margo’s Got Money Troubles” is produced for Apple TV by A24. Kelley serves as showrunner, writer and executive producer alongside Elle Fanning, Dakota Fanning and Brittany Kahan Ward for Lewellen Pictures; Kidman and Per Saari of Blossom Films; and Matthew Tinker for David E. Kelley Productions. Pfeiffer, author Thorpe, Eva Anderson, and Boo Killebrew also executive produce. BAFTA and Emmy Award winner Dearbhla Walsh directs the pilot and serves as an executive producer. Additional directors include Kate Herron and Alice Seabright.
The series marks the most recent collaboration between Kelley and Apple TV, following the Emmy Award-nominated, global hit drama, “Presumed Innocent,” which is now in production on its second season.
Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 748 wins and 3,295 award nominations and counting, including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Oscar Best Picture winner “CODA” and Academy Award nominee “F1,” the highest-grossing sports feature of all time.
MacDailyNews Take: This one is certainly packed to the brim with talent on both sides of the lens!
Those who can wrap their heads around Apple’s massive cash mountain and the company’s unparalleled ability to generate cash can clearly see who the winner will be. The most talented producers, writers, directors, editors, actors, etc. are attracted to exactly what Apple has and makes in vast abundance: Cash. The king.
Like bears to honey, it’s happening already. — MacDailyNews, January 3, 2018
MacDailyNews Note: Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV 4K, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV 4K or Mac can enjoy three months of Apple TV for free.
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Apple preps 3D-printed aluminum for future products
Apple’s manufacturing design and operations teams are actively developing 3D-printed aluminum techniques (building directly on the success of 3D-printed titanium debuted in the Apple Watch Ultra 3) to bring even greater efficiency and sustainability to Apple Watch casings, with potential expansion to iPhone enclosures down the road.
Mark Gurman for Bloomberg News:
The MacBook Neo relies on a new aluminum manufacturing process aimed at saving as much metal as possible. The approach drives down costs and speeds up production.
But that’s just the start.
The company’s manufacturing design team — along with its operations department — is working on ways to 3D-print aluminum, which would bring more efficiency to the production of Apple Watch casings and, potentially one day, iPhone enclosures, I’m told. It’s a follow-up to 3D-printed titanium, which is featured in the Apple Watch Ultra 3.
MacDailyNews Take:
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Watch: Apple CEO Tim Cook discusses Apple’s first 50 years
In this new video, Apple CEO Tim Cook sits down with CBS “Sunday Morning” correspondent David Pogue – author of the new book Apple: The First 50 Years — to reflect on the company’s unique and remarkable 50-year journey. They also explore Steve Jobs’ enduring vision, which sparked a dramatic revival after his return to Apple in 1997.
MacDailyNews Take: Tim Cook was the ideal steward for Apple in the five years immediately following Steve Jobs’ untimely death in 2011. He delivered exactly what the company needed then: rock-solid operational stability, flawless execution, and smart iteration on the revolutionary products and pipeline Jobs had already set in motion.
But for the past decade, Apple, an “insanely great” company built on bold vision and magnetic charisma, has needed something more: a true product visionary to push boundaries again, not just polish what’s already there. Under Cook’s steady but cautious hand, the company’s products have felt increasingly iterative and safe, leaving the lineup feeling a bit stale compared to the game-changing leaps of the Jobs era.
As we’ve always said, Tim Cook is a perfectly fine CEO. He’s highly competent, disciplined, and great at growing and running a massive empire. He’s just not the ideal long-term leader for a company whose DNA demands relentless disruption and “the next insanely great thing.” Apple deserves that spark once more.
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